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Apple Collects 15% of Revenue Generated From HBO NOW and Other Apple TV Apps
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So have they passed on that 15% saving onto the consumer? I bet they haven't, I think Apple's pricing structure with these HBO services et al are poor value.
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HBO gets more Emmy nominations every year for their original content than any other network by far.
I absolutely think it's worth 15, I thought it was gonna be around 20.
I prefer to subscribe to services like Hulu (currently have that) and Netflix (don't use that ATM) directly through their web pages. Cancelling is just as easy. As much as I like Apple, they are already the richest company on the planet and I'd rather give those 15% to the guys who actually do the work.
But it seems it's currently not possible to subscribe to HBO Now directly through HBO.
I prefer to subscribe to services like Hulu (currently have that) and Netflix (don't use that ATM) directly through their web pages. Cancelling is just as easy. As much as I like Apple, they are already the richest company on the planet and I'd rather give those 15% to the guys who actually do the work.
Ever try canceling Hulu? Sure they let you through the web, but you have to answer several questions and a last ditch sales pitch/put account on hold. I want to be one click and done.
I also usually get discounted iTunes cards at grocers for 70-80 cents on the dollar, so money talks.
Which you will now be able to do without a cable subscription; which is the entire point.
Maybe it depends on where you are at, but comcast regular charge for hbo is $20 here, but they usually have some special going on. I'm currently paying $5 a month for hbo.
Once this deal ends, I will probably get hbo now during GoT times.
Then they pay $6 million for ONE episode of Game of Thrones.... ($60 million for a season of 10 episodes). And HBO has many other shows to pay for.
$180 doesn't sound like a lot anymore, does it?
$14.99 x 0.15 = $2.25 to Apple
If you don't think DirecTV, Comcast, TWC, DISH, and all others aren't making a load more, and HBO getting less than the $12.74 they get from the Apple deal now, then I have some nice wetlands in Arizona to sell you.
This deal has put a shot across the bow of the cable and satellite establishment. In 5-10 years, we'll look back and know that 2015 was when it all changed.
If you don't think DirecTV, Comcast, TWC, DISH, and all others aren't making a load more, and HBO getting less than the $12.74 they get from the Apple deal now, then I have some nice wetlands in Arizona to sell you.
This deal has put a shot across the bow of the cable and satellite establishment. In 5-10 years, we'll look back and know that 2015 was when it all changed.
What? You mean the Comcast sales guy I talked to who said Comcast sells us cable content AT THEIR COST except for the channels they own (NBC/Universal stuff) was lying to me? Color me shocked!
Looking forward to something solely on Apple TV as I already own an AppleTV for each TV in my home. Not having to be tied to a cable outlet and only relying on Power and Wi-fi is great.
However, hoping the broadband companies can keep pace. Likely we will see the cost of Highspeed internet continue to rise, but overall it has to be cheaper than my DirecTV+Cox Highspeed service now.
However, hoping the broadband companies can keep pace. Likely we will see the cost of Highspeed internet continue to rise, but overall it has to be cheaper than my DirecTV+Cox Highspeed service now.
Perhaps if they had been as flexible with %s with publishers, they wouldn't have gotten into the trouble they did over iBooks.
I'm surprised it's this low - but then again, content providers aren't going to give up the revenue and didn't "need" Apple TV. It definitely helps, but there are so many streaming options, I am sure they didn't feel the need to undercut themselves.
I'm surprised it's this low - but then again, content providers aren't going to give up the revenue and didn't "need" Apple TV. It definitely helps, but there are so many streaming options, I am sure they didn't feel the need to undercut themselves.
Seriously? It says right there in the article how Apple got HBO on board: "Whether Apple is charging 15 percent or 30 percent a month, it's giving distributors a much better deal than the 50 percent that pay TV providers usually charge premium networks like HBO"
Silly you for assuming people actually read the articles, it is easier to see a new thread and post a comment complaining or bashing apple for some reason
Anything that hastens the death of cable as we know it and I am for it.
Cut my cable 5 years ago now. I have learned to cobble together Netflix, Apple TV Movies/TV shows and a over the air local channels. However, I still pay the cable company for internet access and they just suck - not reliable, speeds not as advertised, etc.
Apple will certainly help bring new ways of getting content (on demand, subscription, bundles, etc). But what I want most is a reliable internet connection. Having a choice of only one where I live guarantees that I don't get what I want. We need a monopoly breaker.
Cut my cable 5 years ago now. I have learned to cobble together Netflix, Apple TV Movies/TV shows and a over the air local channels. However, I still pay the cable company for internet access and they just suck - not reliable, speeds not as advertised, etc.
Apple will certainly help bring new ways of getting content (on demand, subscription, bundles, etc). But what I want most is a reliable internet connection. Having a choice of only one where I live guarantees that I don't get what I want. We need a monopoly breaker.
HBO is surely going to be paying a lot to their streaming partner to get the data to all of their new customers, and any time there is a hiccup, Apple will say it's a problem with HBO's service. Apple gets the 15% with no risk or additional requirements on support.
HBO gets access to millions of new customers they otherwise wouldn't, so whatever the exact cost (15% + streaming backend), the numbers potentially eclipse the 50%+ they were letting the cable companies take, even though the cable companies fulfill the backend, as it were.
FiOS here just started a HBO free until the end of June promotion. Trying to get people hooked on the new shows so they will continue.
Normal price is $19.99, but $9.99 for the first year for new subscriptions.
Well, piracy would be lower of they charged less. That's what happened to music. When they stopped ripping people off with overpriced CDs, we started buying the songs we wanted for a buck or whatever. Happiness ensued. Piracy went way down. Amazing.
Piracy goes away with FAIR prices for your stuff.
As for apples "rake"....wow, they get 15% for doing absolutely nothing. Any of the streaming boxes could have handled this deal and prolly done it for less too. Whatever though.
Apple Collects 15% of Revenue Generated From HBO NOW and Other Apple TV Apps
U can cancel Hulu easily if you subscribe through iTunes as well.
EDIT: I just realized the poster you replied to said he preferred to subscribe directly with the services. I agree with you....ease of cancellation and discount iTunes cards make Apple the better choice for me.
U can cancel Hulu easily if you subscribe through iTunes as well.
EDIT: I just realized the poster you replied to said he preferred to subscribe directly with the services. I agree with you....ease of cancellation and discount iTunes cards make Apple the better choice for me.
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I think Apple had "device exclusivity" but SlingTV is a service, not a device, so it may not be included. I believe they are also offering it through some ISPs.