This is my first Apple product and purchase from Apple.com. If I don't like the iPhone 10 how strict is apple with in store returns or exchanges? Does it need to be in perfect condition? Apple seems much more honest and customer oriented than Samsung so I feel like they won't be ripping me off. I also baby my electronics so chances are there won't be a mark on it especially in under 14 days. With such limited stock would an exchange for a different carrier, size, or color even be an option during the first 2 weeks?