Apple Comments on Microsoft's Laptop Hunter Ads

[MacRumors]

Businessweek's Arik Hesseldahl analyzes Microsoft's latest ad campaign "Laptop Hunters". We've highlighted the ads here which have generated a massive amount of reader discussion. Hesseldahl rehashes the usual arguments on cost, but also gets a rare comment from Apple's PR department on the new ads. Apple's Bill Evans said of the ads:

"A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."

The three ads have generated over 6000 comments here on MacRumors and have also spawned at least one parody ad offering the same laptop deal to a homeless person ("Frank").

Article Link: Apple Comments on Microsoft's Laptop Hunter Ads

 

[mozadek]

Yup, Macs users are smarter and cooler than pc users.

 

[polaris20]

The three ads have generated over 6000 comments here on MacRumors and have also spawned at least one parody ad offering the same laptop deal to a homeless person ("Frank").

Yeah, MacRumors loves the comments, even when they venture into the trollish realm. Gotta love that traffic, with accompanying ad revenue!

 

[andrew0122]

I must say that I really do love the parody with "Frank" the homeless guy.

What is this made of plastic?!? I'm poor, but I'm not retarded!

BEST QUOTE EVER!

 

[bigmc6000]

I must say that I really do love the parody with "Frank" the homeless guy.

What is this made of plastic?!? I'm poor, but I'm not retarded!

BEST QUOTE EVER!

The bad thing is the only Mac under 1k is a plastic one - doh!! Still a great quote tho

 

[awesomebase]

Frank's Awesome!

I must say that I really do love the parody with "Frank" the homeless guy.

What is this made of plastic?!? I'm poor, but I'm not retarded!

BEST QUOTE EVER!

I second that!! Pretty hilarious!

 

[OS X Dude]

I just wish Apple would make stuff with card slots and Blu-ray So long as they add them to the lineup then I'm happy

 

[michael.lauden]

Yeah, MacRumors loves the comments, even when they venture into the trollish realm. Gotta love that traffic, with accompanying ad revenue!

i was thinking the same thing. go through the 3.0 keynote thread, you will see about 200 useless posts and see MR newbies going to MR regulars just from posting

"mms "
"copy and paste "


etc.

 

[Waragainstsleep]

I'm surprised no-one has been making more fun of Micro$oft's newest tagline. Its such an obvious target for mockery:

Micro$oft: Life Without Walls.

But of course if you don't have any walls, then where would you put your Windows?

And some walls are made of Windows:

http://www.coltinfo.co.uk/picture.aspx?PictureID=00000ZO5

(Micro$oft building in Reading, UK).

 

[BlizzardBomb]

Yup, Macs users are smarter and cooler than pc users.

Isn't that a bit of a childish remark? No wonder PC users see us as snobbish.

 

[talkingfuture]

Handbags at 10 paces for MS and Apple?

 

[Small White Car]

It IS odd that Microsoft is saying that Macs are cool right in their own ads.

Really, that's the best they can do? Tell people that the other company is "cool" and hope that that somehow makes people like you more? No wonder Apple PR made a rare public quote on this one. They're being served softballs.

 

[Sky Blue]

Yup, Macs users are smarter and cooler than pc users.

facepalm

 

[Benguitar]

I personally don't see what the big deal is....


Computers are used as tools, It is the user/buyer's choice in which tool works best for he/she.

I like Macintosh, but I have nothing "against" PC's.. I just find Macintosh to be easier to use.

 

[mark88]

All this Mac vs PC stuff is lame. Apple started it so they can't complain when MS gives some back.

 

[Eyedn]

I'm surprised no-one has been making more fun of Micro$oft's newest tagline. Its such an obvious target for mockery:

Micro$oft: Life Without Walls.

But of course if you don't have any walls, then where would you put your Windows?

.

How about a decent FIREWALL, to stop all these viruses.

 

[Trinity]

PCs make the world move so they don't have to be so bad...

 

[opeter]

Yup, Macs users are smarter and cooler than pc users.

Isn't that a bit of a childish remark? No wonder PC users see us as snobbish.

Yep, there's the point!

 

[Lone Deranger]

You get more flies with honey than with vinegar.

It IS odd that Microsoft is saying that Macs are cool right in their own ads.

Really, that's the best they can do? Tell people that the other company is "cool" and hope that that somehow makes people like you more? No wonder Apple PR made a rare public quote on this one. They're being served softballs.

 

[SnowLeopard2008]

All this Mac vs PC stuff is lame. Apple started it so they can't complain when MS gives some back.

Actually, PC users started it. All of the Mac users I've see are innocent people and then there's the PC fanboys always [first to] pick on Mac users and how they suck. I haven't heard one good reason about why Macs suck from any PC fanboy. Oh and saying Macs suck because it just does is not a reason at all, much less a good one.

I don't hate PCs generally, but seeing extreme [PC] fanboys being really biased kind of pisses me off. My friend who has an Alienware computer boasted how his 6K gaming machine can beat a Mac Mini and how [Alienware] supposedly cheaper... (???)

 

[vansouza]

We humans simply have to fight or argue over something or anything. Race, color, religion computer brand. When I was into PCs it was IBM vs Compaq and on and on ad nauseam ... we fight over anything at all.

 

[neiltc13]

Actually, PC users started it. All of the Mac users I've see are innocent people and then there's the PC fanboys always [first to] pick on Mac users and how they suck. I haven't heard one good reason about why Macs suck from any PC fanboy. Oh and saying Macs suck because it just does is not a reason at all, much less a good one.

Surely it was Apple itself that "started it" given that they were the ones to launch an ad campaign proclaiming that their Personal Computers were not PCs?

 

[serpico]

It's the same thing as us car owners talk about which brands are better. You can get that BMW, Mercedes or Audi if you like but the Hyundai does much the same for less. To each their own I say.

 

[deadworlds]

Actually, PC users started it. All of the Mac users I've see are innocent people and then there's the PC fanboys always [first to] pick on Mac users and how they suck. I haven't heard one good reason about why Macs suck from any PC fanboy. Oh and saying Macs suck because it just does is not a reason at all, much less a good one.

I agree, just the other day i was in class minding my own business when this PC guy next to me starts picking on me and saying how Macs are inferior to PCs. At least I was able to bite my tongue and not say anything back. I just humored him.

 

[elppa]

Sharp response. Apple is at least consistent in their message. Superior software and hardware was the message Tim Cook drilled home last October.

Churro?

the PC fanboys always [first to] pick on Mac users and how they suck. I haven't heard one good reason about why Macs suck from any PC fanboy. Oh and saying Macs suck because it just does is not a reason at all, much less a good one.

This has been my experience to. If anyone doubts me, read some of the comments on The Register. Most of them speak from a position of ignorance.