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Apple Comments on Microsoft's Laptop Hunter Ads
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Ummm, why would you want to attract flies
I think that Microsoft has failed with this series of ads. They don't keep your attention, they're not interesting, and they don't explain why the heck the people in the commercial get handed a wad of cash at the end of the commercial. I wish Microsoft would let me try this... even though they would tell me it couldn't be a mac, I would just get a crapwad running linux, sell it on ebay and get CASH to spend on a Mac!!!! WOOOO!!!!!
SG
I just wish Apple would make stuff with card slots and Blu-ray
Then you'll end up paying way more for blu-ray
Firewalls don't protect the user from their own stupidity in Windows, just as it won't in OS X, just as it won't in Linux. You agree to install something, a firewall won't prevent that.
Ummm, why would you want to attract flies
I think that Microsoft has failed with this series of ads. They don't keep your attention, they're not interesting, and they don't explain why the heck the people in the commercial get handed a wad of cash at the end of the commercial. I wish Microsoft would let me try this... even though they would tell me it couldn't be a mac, I would just get a crapwad running linux, sell it on ebay and get CASH to spend on a Mac!!!! WOOOO!!!!!
SG
Did you read the note? The ads have generated over 6000 comments on this website alone!
If people are discussing it this much here, just imagine how much discussion there is all over the web and in the world about the ads. They have been immensely successful.
Exactly true. The average PC user is a sucker who looks at price, doesn't know jack about viruses and how to prevent them, and will gladly fork over the $130 to Best Buy to "fix" their computer. Again and again.
"Life without Walls."
I'm sure this resonates well for the homeless and recent victims of forclosure, especially in this economy.
The same can happen (and already has) for Mac users. Example: iWork '09 illegal torrent worm.
Keywords: "illegal" and "torrent". The average computer user (Mac or PC) knows neither -- ask a 20 year old college girl what a torrent is, and she'll say, "Sorry, I'm not going into physics." They don't have a clue.
Apple has completely and utterly won the marketing battle that seemed so daunting for them just a few years back--the battle to convince the masses of the following:
Macs are an option that exists.
Not long ago, the masses of everyday computer buyers didn't see Macs as an option. They didn't know why, they didn't care why... they just know that Windows PCs are what people get. "Just because." These silent people--not the people with vocal opinions for/against Macs--were the majority and still are.
"Just because" doesn't cut it anymore. Even Microsoft is acknowledging that a Mac IS a legitimate option to consider. (Probably not smart on their part!)
That's a huge victory. Macs aren't ignored anymore.
Macs are an option that exists.
Not long ago, the masses of everyday computer buyers didn't see Macs as an option. They didn't know why, they didn't care why... they just know that Windows PCs are what people get. "Just because." These silent people--not the people with vocal opinions for/against Macs--were the majority and still are.
"Just because" doesn't cut it anymore. Even Microsoft is acknowledging that a Mac IS a legitimate option to consider. (Probably not smart on their part!)
That's a huge victory. Macs aren't ignored anymore.
I hope you're not comparing a few isolated incidents targeting OSX to the over 1 million pieces of malware in existence for PC.
Because that would be pretty silly.
Same thing for Mac users who are suckers for paying $1300 for a laptop just to put MS Office and Firefox on it to surf the web.
Of the ones that buy laptop parts with underpowered GFX cards for gaming.
Let's not even start talking about those that have to fork out $1999 for a laptop with a 15" screen.
True, but where the PC still reigns is in customization and plethora of options. Where you can get that 16" laptop HD player for around $1000, or that 11" ultra portable with Blu-Ray, dual HDDs, two USB ports and HDMI weighing in at under 3lbs. Or a tough book.
Apple doesn't want to compete in that market at all, which is fine by many of us, but Apple doesn't cover the PC makers in all fronts.
Two notes on screen size:
* A screen alone does not determine price, and a big screen isn't simply better. Screen size and portability are trade-offs. A 15" powerhouse makes a LOT more sense than something bulkier, for many people.
* Screen size alone doesn't equal screen value: the 17" screen on that cheap PC in the ad is 1440x900, not the same at all as the 1920x1200 on the Mac that "cost too much." For some, 1440x900 is better (bigger pixels, bigger everything, less for the GPU to do). For others, high-def 1920x1200 has value.
Agreed. For all the many advantages of OS X, sheer variety of hardware is where Windows comes out way ahead.
Now, a wide selection of Windows hardware that won't meet my needs is not good enough for me--I'd rather have limited selection of machines that DO meet my needs. (And the masses--who don't frequent forums--who just walk into a store to look at 5 laptops don't really care about all that variety either.)
But if my needs were a high-performance gaming tower with some (non-gaming) specs being low-end to keep the price cheap... or a slow, disposable (but ultra-tiny and very cool!) netbook... or a home-made system from raw parts... then I'd be in a bind! Which compromise would I have to pick? I couldn't have it all.
This should be Microsoft's line..
Life Without Walls..... Life With Viruses And Invaders! :d:d:d:d:d:d:d:d
Life Without Walls..... Life With Viruses And Invaders! :d:d:d:d:d:d:d:d
I already know this, thanks for posting it for others.
Don't worry, I never meant that post to reflect that.
Umm, no. Steve Jobs started it over two decades ago, before many PC users were even born. In his very first keynote address in 1984 where he introduced the original Macintosh he dissed IBM PCs, and he's been mocking/dissing/ridiculing both PCs and Windows ever since. It's always been a cornerstone in Apple's advertising. "Think Different", "Pentium Toaster", "Switch", "Hi I'm a Mac..."
This type of childish rivalry wasn't even a factor before Jobs came along. Commodore 64 users didn't gang up on Sinclair Spectrum users, Spectrum users didn't taunt Texas Instruments TI/99 users. The Mac community (with Jobs cheerleading in the background) started the whole hatin'-on-another-platform tradition, the Linux community joined in later.
for a pr guy his response was far from eloquent...he could have done much better...
"everyone thinks macs are cool"?????
"everyone knows macs are cool" he should have said...
missed opportunity to trash a vapid ad campaign...
"everyone thinks macs are cool"?????
"everyone knows macs are cool" he should have said...
missed opportunity to trash a vapid ad campaign...