I love Apple and their products.. I am a devoted user, have several of their products, and proudly campaign as to the "awesomeness that Apple is" to anyone who will listen. HOWEVER, This latest commercial regarding the Ipad and 'verse' is really annoyingly long and boring. I was at a relatives home recently, when the commercial aired. 2 of the 4 others present watched that commercial and felt compelled to voice their dislike?!?!?!?!?!? I knew what Apple was selling, but the immediate audience did not and I had to agree with two comments that were made following that broadcast... "That commercial was boring and stupid!" "Yea, and annoyingly long, so what were they pushing?" the other two nodded in agreement :/ I didn't personally think the commercial was that great either, but I felt let down by apple when others hated it. What happened to their creativity? Hey Apple - you need to refocus on what got you to where you are. I think this latest advertisement campaign was / is a flop! sorry all - had vent - Oh, and your rapid removal of this post on discussions.apple (less than 60 seconds) was a pathetic attempt of censorship - don't poke the bear, you will get bit!