Hello. I've been a loyal Apple-user for ages, but in recent times it seems as other competitors are starting to catch-up on Apples leap. Seems like Android is taking more and more over on the mobile front (considering the new HTC One and Xperia Z). Also on the tablet-front I think other brands are just as good (or maybe even better?). I think that Apple only have a step ahead in the PC-market considering its growth compared to Windows. How would you rate todays Apple products compared to the other products out there, and why are you still interested in buying them? Why should i still use them? Im starting to doubt it as now other products have that cross-communicating platform that only Apple products had before. What would you say differ Apple products today, and in what direction to you believe they could go to not lose costumers? Why are YOU still interested in Apple? I'm asking this as a fellow consumer and a student in marketing. Some of the answers given may be used in my schoolwork later on.