Apple is a phenomenal company. For about a quarter of the revenue that Microsoft generates, they are still very profitable, have very low long-term debt, good cash flow and considerable cash in hand.
They're expanding into a $500 million second campus in Cupertino on 50 acres of land, to add space for 3500 employees. They have products in the pipeline for the next 3 to 5 years which will extend their "digital hub" strategy beyond iPod and iPhone.
They're also the most desirable brand for five years running across all product categories, and they have the highest brand equity among peers... that is to say that their management and brand are the most respected by other executives.
Apple is the "gold standard" of corporate America, and operates very profitably at economies of scale smaller than those of their competitors. Currently, their market capitalization is over 50% of Microsoft's... and that says something tremendous about shareholder confidence in Apple's ability to consistently deliver.
Key to it is Steve Jobs' presence, though. His leadership brought the company back from near extinction. While the company should do just fine after he is gone, provided it continues under the leadership of someone groomed personally by him to follow through with his vision, it is his singularity of purpose that drives others within the company to do well for the sake of the whole. As with the old Macintosh days, Steve has cultivated the kind of loyalty other executives dream about... He's taken the wisdom he gained in exile and applied it to his managerial style without losing his passion for great, cool ideas.
While other companies dabble in products, Apple is focused on ideas, concepts... and the "Reality Distortion Field" today is built upon the ability of Apple to not only create products around great concepts but to deliver the concept and sell it in such a manner that people see the value.
Ever notice how if you walk into an Apple store you can pretty much try out all their products? You can't do this at Best Buy... they have many more models on the shelf, all cluttered and almost indistinguishable from the ridiculously inept backdrops (Apple's stores are almost entirely white to focus all your attenion on the products), and 90 percent of them are not plugged in, much less connected to the net.
There's brilliant marketing at work, but more importantly there's brilliant products to market. Dotcoms busted because they all operated on the premise that an idea was all you needed. Apple takes ideas and turns them into products in 2-3 year cycles... consistently staying 5 to 10 years ahead of the industry with tangible, money-generating products that, as Guy Kawasaki put it, sell ultimately for the simplest reason... because they're "cool stuff that people want."
Jobs has people dedicated to this proposition of designing and selling whole concepts, as opposed to bullet point lists of features. The idea isn't "What does it have" but "What can I DO with it?"
Message boards are like tech support call centers... ask a tech support call center person how much of their customer base has problems and they can't put it into clear perspective for you because tech support centers don't get calls when everything's going right. Naturally they have a skewed perspective. People have a tendency to post far more about things that irritate them than things that please them... and that skews the content on forums like this toward the negative.
The truth is that Apple has higher customer satisfaction than any other computer manufacturer and more than many other brands in entirely unrelated industries. Their name has come to be synonymous with quality and a great user experience... things that cannot be overlooked in favor of dissecting the minutiae of what/how many bells and whistles there are in a given product's feature set. Good form is the key to efficient function. Alan Kay more or less preached this, and Steve Jobs is his biggest disciple... and some of their third party developers, like Wil Shipley, are Apple's greatest followers and evangelists of this philosophy.
Whether it's between the software and the hardware, engineering and marketing, the product and the user, the feature and the task execution or their retail and the customer, Apple's strengths can be summarized in one sentence:
"It's the interface, stupid."
I want some of whatever he's smoking, because it works.
Praise Steve and pass the Kool-aid.