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Last week, Apple wrote a letter to the U.S. National Highway Traffic Safety Administration telling it that "new entrants" to the auto industry should get the same rights as the established companies in the industry, reports VentureBeat. In the letter, Apple admits to its interest in "machine learning and automation" as it pertains to transportation.
Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.
Apple points out that established car manufacturers do not have to pursue exemptions to the Federal Motor Vehicle Safety Standards when attempting to test cars on public roads due to the Fixing America's Surface Transportation (FAST) Act. New entrants in the auto industry, like Google and others, are not granted the same right under the FAST Act.

The Cupertino company argues that the best way to maximize safety benefits for autonomous vehicles, ensure fair competition and encourage innovation is for the NHTSA to amend policy to state that seeking exemptions isn't necessary for internal development vehicles on public roads.

The other half of the letter, which is dated November 22, addresses the Federal Automated Vehicles policy and a proposed data sharing program. "Apple agrees that companies should share de-identified scenario and dynamics data from crashes and near-misses," the letter says. "Data should be sufficient to reconstruct the event, including time-series of vehicle kinematics and characteristics of the roadway and objects." Apple also points out that data sharing should not come at the expense of privacy, and that companies should invest resources to protect the "individuals' fundamental right to privacy."

In October, it was reported that Apple was abandoning its car plans "for now." After numerous layoffs and reassignments, the remaining members of the Apple Car team were said to be focusing on autonomous systems. Dozens of employees are also working on a car operating system in Canada. The letter was signed by Apple VP of Product Integrity Steve Kenner, who used to be Ford's Global Director of Automotive Safety. It's not known when Kenner joined Apple, as his LinkedIn still lists Ford as his employer.

Update: Apple issued a statement to Financial Times confirming the letter and Apple's interest in helping to define rules for self-driving vehicles.
"We've provided comments to NHTSA because Apple is investing heavily in machine learning and autonomous systems," the Apple spokesman said. "There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry."

Article Link: Apple Confirms Interest in Autonomous Cars in Letter to Federal Regulators
 

macduke

macrumors G4
Jun 27, 2007
11,368
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The letter was signed by Apple VP of Product Integrity Steve Kenner, who used to be Ford's Global Director of Automotive Safety. It's not known when Kenner joined Apple, as his LinkedIn still lists Ford as his employer.
Maybe he does still work at Ford and Apple is collaborating with Ford for an automomous vehicle. Please no.
 
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ghost187

macrumors 6502a
Mar 18, 2010
961
2,025
It will have a single door, including the trunk and the hood. They will justify it by saying it creates more parking space, hence saving trees. And who can disagree with saving trees? With less moving parts it will also have a more rigid construction making it the safest car of its class.

The base model will have a 100 mile range with only a driver seat, starting at $99,000, 200 miles/2 seats for $199,000, and 300 miles/4 seats for $299,000.

The jet black and pearl white versions will be prone to micro abrasions, but there will be a leather Apple cover made from Australian sheep leather for only $9,900.

It will run iOS 15 that ensures your safety by limiting the top speed to the local speed limit. Jail breaking will void your warranty.

The cockpit will feature a single home pedal design that uses force touch, brakes will apply automatically when you lift your foot off the home pedal.

Everything will be controlled with Siri. Here are some examples;

Hey Siri take me to work.
Ok, there are 15 restaurants nearby that serve Pork!

Hey Siri play the next track.
Sorry, I could not find the playlist named next track, would you like me to search the web for "play the next track"?

Ok, lol, I was carried away and bored :D
 
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venusboy

macrumors regular
Mar 22, 2011
111
167
It will have a single door, including the trunk and the hood. They will justify it by saying it creates more parking space, hence saving trees. And who can disagree with saving trees? With less moving parts it will also have a more rigid construction making it the safest car of its class.

The base model will have a 100 mile range with only a driver seat, starting at $99,000, 200 miles/2 seats for $199,000, and 300 miles/4 seats for $299,000.

The jet black and pearl white versions will be prone to micro abrasions, but there will be a leather Apple cover made from Australian sheep leather for only $9,900.

It will run iOS 15 that ensures your safety by limiting the top speed to the local speed limit. Jail breaking will void your warranty.

The cockpit will feature a single home pedal design that uses force touch, brakes will apply automatically when you lift your foot off the home pedal.

Everything will be controlled with Siri. Here are some examples;

Hey Siri take me to work.
Ok, there are 15 restaurants nearby that serve Pork!

Hey Siri play the next track.
Sorry, I could not find the playlist named next track, would you like me to search the web for "play the next track"?

Ok, lol, I was carried away and bored :D

ROFL. And you'll have to charge it with a lightning cable...
 
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Applebot1

macrumors 6502a
Jan 4, 2014
695
854
UK
On a serious note I think Apple are looking at an expanded Car Play system imo. Just can't see vehicle manufacturers giving up control of their in car systems to Apple or any other company.
 
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miknos

Suspended
Mar 14, 2008
940
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I can only imagine a future when you don't have to buy a car, and using an Uber/Lyft/Taxi/Etc will be cheaper and safer since you don't have an driver. Not to count privacy. Imagine leaving a nightclub... Instead of taking the girl to your place, give her more drinks so she can forget about your massive gut, bang her, pretend you're interested in what she's talking while figuring a way to make her leave... you can bang her in the car leaving the nightclub while heading home! Then say goodbye and go home without heaving to listen to nonsense!
 
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Mac Fly (film)

macrumors 68000
Feb 12, 2006
1,572
4,406
Ireland
Anyone who thinks the Apple car project ever actually stopped is toking meth. Apple has research products going on in around 30 countries, in San Fran and Germany and all sorts of places. So we know they are working on an autonomous driving system and we know they are working on a car OS in Canada. I wonder what for???? I guess those other many hundreds of car employees they did not fire are just masturbating in the toilet. Or perhaps they are, you know, working.

Imagine leaving a nightclub... Instead of taking the girl to your place, give her more drinks so she can forget about your massive gut, bang her, pretend you're interested in what she's talking while figuring a way to make her leave... you can bang her in the car leaving the nightclub while heading home! Then say goodbye and go home without heaving to listen to nonsense!

Did you ever think perhaps it's not your gut that's turning them off you.
[doublepost=1480762777][/doublepost]
It's like you can pretty much forget about Apple ever making another good computer.

I think you mean you're sad Apple aren't focusing on users like you. The only issue I have with the new MBP is the price.
[doublepost=1480762852][/doublepost]
On a serious note I think Apple are looking at an expanded Car Play system imo. Just can't see vehicle manufacturers giving up control of their in car systems to Apple or any other company.
Makes no sense. You don't have 1,000 car engineers working on CarPlay.
 
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Digital Skunk

macrumors G3
Dec 23, 2006
8,005
666
In my imagination
I use to get excited hearing Apple would enter the automobile market. Now I hope they stay out of it.

You beat me to it.

Apple's trend with computer hardware, an industry they've been in since the company's creation, shows why the government should NOT give the same rights to newbies as the establishment has.

If Apple enters the auto industry, they're going to have to earn those rights, and faulty, glitchy automobiles won't be acceptable.
 
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apolloa

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Oct 21, 2008
12,318
7,798
Time, because it rules EVERYTHING!
So let me get this straight, Apple is complaining that as it's a company with exactly ZERO experience in cars and car safety, it wants the exact same treatment as companies with over a hundred years of experience? Erm no, Apple cannot just bully everyone because it doesn't like the rules, they are really pathetic at this and will no doubt try to buy what it wants.

It's actually pretty dispicable and disgraceful that they want to reduce the laws of road safety they have to obide by, no doubt because they want to reduce costs.

Apple being as arrogant as ever and willing to play with your safety.... personally I would be placing MORE safety regulations and laws on them, because they know exactly nothing about cars and seem to be in an utter mess with what they are doing with them.
 
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MH01

Suspended
Feb 11, 2008
12,107
9,298
Anyone who thinks the Apple car project ever actually stopped is toking meth. Apple has research products going on in around 30 countries, in San Fran and Germany and all sorts of places. So we know they are working on an autonomous driving system and we know they are working on a car OS in Canada. I wonder what for???? I guess those other many hundreds of car employees they did not fire are just masturbating in the toilet. Or perhaps they are, you know, working.



Did you ever think perhaps it's not your gut that's turning them off you.
[doublepost=1480762777][/doublepost]

I think you mean you're sad Apple aren't focusing on users like you. The only issue I have with the new MBP is the price.
[doublepost=1480762852][/doublepost]
Makes no sense. You don't have 1,000 car engineers working on CarPlay.

We also know apple is working on a Mac Pro and iMac....big deal, not much is happening though....if they can't get a computer out the door, I'll be retired before I see an Apple car... or a Mac Pro ....

Heck I lie, we have no idea what apple is working on cause Tim thinks he is really important and has the right to guide us on moral issues in society ......Looking forward to the apple bible coming out before another mac product
[doublepost=1480771653][/doublepost]
way way too thick..... and that useful port for petrol has gotta go!!!
 
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ChrisCW11

macrumors 65816
Jul 21, 2011
1,037
1,433
New companies like Apple and Google entering the automotive industry need to do a better job with a car then with there OSes and devices that are full of bugs and security issues if they want the same rights as the establishment.

While established car companies still struggle to ensure safety and high quality in their products, the government can't allow a multi tonne product that can travel at 90 miles down the road driving itself with 4 people in it with the kind of quality track record Apple has had in the last 5+ years.

Beta can't be the "standard" by which cars are allowed to be sold as like our phones and software. Humans can't be crash test dummies while Apple and Google roll out the first 5 or 6 versions of there cars before they stop killing people.

Tech companies can no longer hide behind a EULA that largely claim they take no responsibility for the quality of there product. The first car with a EULA waiver will destroy automotive industry.

These companies need to fix there quality and security problems that plague our relatively benign handhelds and wearables today before I trust them with building the brains or even structure of my car.
 
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