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Everyone needs to relax. Apple will most definitely release a revamped Siri this year. They have discovered the secret to a clear upgrade path with Siri. It’s time to get stoked for the various upgrades to Siri coming with OS 27!
 
this is the thing with Gurman, he throws things out, and then they don't happen and he claims "issues and delays" ...

Now, AAPL, the stock, went down 5% today at least in part of Gurman's claim from yesterday, it is time for Apple to take action and quiet that guy.

And yes, Apple is delayed (from the '25 launch) but again, the than saying it's coming in 2026 they are not late.
MacRumors doesn't help matters any when they actively pimp for Gurman on nearly every article he's mentioned in. I especially love how when he's wrong MR refers to him anonymously as "Bloomberg says/said" rather than simply saying something akin to "Gurman was wrong when he reported....".
 
It’s because they can’t stop Gemini—sorry, “Siri”—from hallucinating about personal information. It’s fundamentally flawed.

No way in hell anyone asks New Siri “Buy these plane tickets” or “How is my cardio health based on these heart-rates” or anything else remotely important.

We’re all just pretending “hallucinations” aren’t important. It’s absolutely crazy.
 
They should have bought Anthropic when they had the chance, At this point, they should just use their massive cash to pay competitors to train their models. Apple doesn't horde data like their privacy-free competitors, giving them a unique disadvantage in training their models to perform reliably. Worst comes to worst, they can just pivot to APIs and integrating other companys' AI models into iOS in as secure way as possible using some new APIs, and actually have AI serve you in a useful way on the OS level when it comes to UI (basically the ChatGPT integration, but way more seamless and useful, while adding models).
 
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MacRumors doesn't help matters any when they actively pimp for Gurman on nearly every article he's mentioned in. I especially love how when he's wrong MR refers to him anonymously as "Bloomberg says/said" rather than simply saying something akin to "Gurman was wrong when he reported....".
Gurman is also so thin-skinned. He’s currently having a fit on X because he didn’t like the way 9 to 5 Mac worded its article on Apple’s clarifying statement today.

But the disappointment since yesterday is completely a Mark Gurman-created situation. Apple missed its original 2025 Siri deadline. They should be held accountable for that. They said it would roll out in 2026. Mark Gurman began reporting that it would be available in 26.4. Apple never gave a date beyond the broad 2026 timeline. You can still be mad at Apple for missing the 2025 deadline, but being pissed about them missing a deadline Mark Gurman has been reporting and not actually confirmed by Apple is more of an issue with the Apple media industrial complex of which Mark Gurman is the chief architect.

 
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Though Apple never gave a timeline more specific than "2026," Bloomberg said the company was aiming to include Siri in iOS 26.4, an update planned for spring 2026.
Translation: Yeah, Bloomberg made it up based on ‘have to type something every week’ and now that they were wrong, Apple has delayed a thing that Apple only said is coming out in 2026.”

Checking my calendar, it’s 2026 and it will be delayed when it’s 2027.
 
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Gurman is also so thin-skinned. He’s currently having a fit on X because he didn’t like the way 9 to 5 Mac worded its article on Apple’s clarifying statement today.

But the disappointment since yesterday is completely a Mark Gurman-created situation. Apple missed its original 2025 Siri deadline. They should be held accountable for that. They said it would roll out in 2026. Mark Gurman began reporting that it would be available in 26.4. Apple never gave a date beyond the broad 2026 timeline. You can still be mad at Apple for missing the 2025 deadline, but being pissed about them missing a deadline Mark Gurman has been reporting and not actually confirmed by Apple is more of an issue with the Apple media industrial complex of which Mark Gurman is the chief architect.

Gurman is eternally 1 “internet action” away from being irrelevant in one of the areas he covers. Understanding that and his success rate, he’s likely quite frustrated that he’s forced to write stuff every week about Apple when he has no information out of Apple to base it on. Who knows, maybe Bloomberg told him his numbers are down (fewer people clicking in Gurman inspired articles through to Bloomberg drop in subscriber number?) and he’s upset about that?
 
MacRumors doesn't help matters any when they actively pimp for Gurman on nearly every article he's mentioned in. I especially love how when he's wrong MR refers to him anonymously as "Bloomberg says/said" rather than simply saying something akin to "Gurman was wrong when he reported....".
Apple could fix all of this by just being a *tiny* bit more transparent with their release intentions. We don't need a detailed roadmap, but soft targets for key products would be nice. The only reason guys like Gurman have a voice at all is because they fill the void Apple needlessly leaves with their vows of silence. They keep letting everyone else shape the narrative so when products don't live up to rumors the reports become all about why Apple couldn't deliver and when rumors are wrong about a release date the reports are all about how Apple's products are "delayed."
 
Just how many times do we get sucker punched over the timeliness of Siri refresh?

It still does my coffee timer and alarm functions okay. Hell of a low bar, but Siri clears it
 
Gurman is eternally 1 “internet action” away from being irrelevant in one of the areas he covers. Understanding that and his success rate, he’s likely quite frustrated that he’s forced to write stuff every week about Apple when he has no information out of Apple to base it on. Who knows, maybe Bloomberg told him his numbers are down (fewer people clicking in Gurman inspired articles through to Bloomberg drop in subscriber number?) and he’s upset about that?
He clearly has sources within Apple, and some of them might be Apple-controlled leakers to set expectations, hype, etc. He owns the Apple beat in the mainstream media in a way pretty much no other reporter does these days. But a weekly paid newsletter where you need to justify the subscription by constantly delivering scoops has created problems. I doubt Apple wants a single reporter to have the ability to move its stock the way Gurman does based on information that may not even be accurate.
 
Apple could fix all of this by just being a *tiny* bit more transparent with their release intentions. We don't need a detailed roadmap, but soft targets for key products would be nice. The only reason guys like Gurman have a voice at all is because they fill the void Apple needlessly leaves with their vows of silence. They keep letting everyone else shape the narrative so when products don't live up to rumors the reports become all about why Apple couldn't deliver and when rumors are wrong about a release date the reports are all about how Apple's products are "delayed."
This is a valid point. I do think Apple’s “secrecy above all else” media approach is becoming more trouble than it may be worth. They’re not a fast and loose company, but it would be nice for them to change up this approach when they get a new CEO in the not-too-distant future.
 
I’m mostly an Apple defender on this AI situation. But at this point Apple, release it or get off the pot.
Just applying a BIT of thinking, if there’s a new Siri coming, it may be structured to work in a way that the old Siri doesn’t. Perhaps it’s so different it would break the current implementation such that developers need to be aware before it happens. And, last I checked WWDC in 2026 is scheduled to occur before 2027. And, the release of any new versions of Apple’s OSs are also likely to ship before 2027.

Not even a significant stretch, that.
 
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