Apple Considering 14-Inch MacBook Air to Focus on Asian Markets?

Discussion in ' News Discussion' started by MacRumors, Feb 29, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    DigiTimes reports that Apple is considering launching a 14-inch MacBook Air model, a move that would appear to be targeting Asian markets where the size is popular with consumers.
    Apple first launched the MacBook Air in a single 13-inch size, adding an 11-inch size as part of a revamp in late 2010. Apple has also been said to be bringing a MacBook Air-like form factor to its MacBook Pro line, although it is unclear whether the company plans to unify its notebooks under a single line or maintain separate Air and Pro categories.


    DigiTimes has an uneven track record when it comes to rumors, but the site has on occasion offered accurate information and so is followed fairly closely for its claims.

    Article Link: Apple Considering 14-Inch MacBook Air to Focus on Asian Markets?
  2. Yumunum macrumors 65816


    Apr 24, 2011
    Well that would be... Weird. Something tells me it takes a LOT of work to change the shape of an Air at all. Would they really do that just for one specific market when they could easily just release the ones they have now?
  3. d0vr macrumors 6502a

    Feb 24, 2011
    I'd be interested to see a 14" display on a mba and compare it to the other sizes.
  4. katewes macrumors 6502

    Jun 7, 2007
    What makes Apple think it's only the Asian market that would like a 14" MacBook Air. I imagine a 14" might offer the feel of a larger 15", which preserving much of the compactness of the 13" -- particularly if Apple can do what HP did, and extend the screen more to the edges of the lid, rather than having a large edge margin.
  5. Lesser Evets macrumors 68040

    Lesser Evets

    Jan 7, 2006
    They'll get over it sooner or later.
  6. Digital Skunk macrumors 604

    Digital Skunk

    Dec 23, 2006
    In my imagination
    I'd consider that for sure. I'd prefer a 15" or a 17" Air just as long as they don't replace the 15" and 17" MBPs.
  7. JS77 macrumors regular

    Jun 18, 2008
  8. basesloaded190 macrumors 68030


    Oct 16, 2007
    Would this be only sold in Asain markets?

    Either way it makes no sense to have 11", 13", 14", 15", and 17" options.
  9. Jobsian macrumors 6502a


    Jul 30, 2009
    With a smaller bezel, this might just pry me away from my current MBA...
  10. hobo.hopkins macrumors 6502a


    Jul 30, 2008
    That's true, it would be a lot of work. Especially for such a minute difference between 13" and 14"; I wouldn't expect that to be the reason that someone does or does not choose to purchase a MacBook Air.
  11. ronjon10 macrumors regular

    Dec 9, 2009
    Well, it is a big market.
  12. jonnysods macrumors 601


    Sep 20, 2006
    There & Back Again
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A405)

    I am so exited about the next MBP release.
  13. innominato5090 macrumors 6502


    Sep 4, 2009
    there's nothing better for Apple that going Samsung style!

    make ALL the sizes!
  14. Digital Skunk macrumors 604

    Digital Skunk

    Dec 23, 2006
    In my imagination
    I would agree for the 14" size, but there's a market for a 15" hi rez display MBA laptop. Even a 17" would find a market if Apple could keep the price down far below the 17" MBP.

    Some users have more than enough power in the MBA, but just need it in a larger display.
  15. GlenL macrumors member

    Dec 16, 2008
    14 is a really bad number

    14 is a really bad number in Chinese superstition, so this story is more bogus than the anything I've seen this morning.
  16. World Citizen, Feb 29, 2012
    Last edited: Feb 29, 2012

    World Citizen macrumors regular

    Feb 21, 2011
    I would pay the same amout for a MBa 17".. as I have done for my MPp 17"

    I don't care about proc and mem specs... I care about weight and screen size
  17. iSee macrumors 68040


    Oct 25, 2004
    Seems unlikely.

    For one thing, asians don't have a special fondness for 14.

    It's a certain balance of size, weight, capability and screen real estate that they are looking for.

    If Apple can deliver that balance better than their competitors, the asian consumers won't care what the exact screen diagonal is.

    I wouldn't rule out 14" at some point in the furture. But for the foreseeable future Apple has to be feeling pretty good about their lappy lineup at 11", 13"x2, 15" and 17".
  18. atMac macrumors 6502

    Jun 20, 2011
    If it has at least a 1600x900 display then I will buy one the day it comes out.

    In my mind it's a 13in air with better battery, speakers and higher res display
  19. duaneu macrumors 6502a

    Jun 19, 2010
    Bellevue, WA
    Don't they use centimeters rather than inches in China?
  20. Digital Skunk macrumors 604

    Digital Skunk

    Dec 23, 2006
    In my imagination
    Right! And a 15" MBA would serve me well, but I'd need the proc, gfx, and mem specs of a full fledged 17" MBP. Apple would hopefully keep both versions of the 15" and 17" MBP if they made a 15" and 17" MBA.
  21. bobob macrumors 68020


    Jan 11, 2008
    Hey!!! Whoa!!! Let's not forget the 13.5" and 14.5" markets!!! :mad:
  22. uknowimright macrumors 6502a


    Dec 30, 2011
    pretty much the whole world (besides the US and a few other places) uses the metric system
  23. Vantage Point macrumors 65816

    Mar 1, 2010
    New Jersey
    An 11 and 14" MA, along with a 13, 15, 17" MBP line might work.
  24. mlmwalt macrumors 6502a

    Jun 8, 2010
    Philadelphia, Pa, USA
    Agreed, except leaving out the MBP 13.
  25. miknos macrumors 6502a


    Mar 14, 2008
    IMO Apple laptops will all look like the Air but without the Air name. Having a 13.3 inch, why a 14' ??? In the future we'll have 11, 13.3, 15 and 17.

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