A cheaper atv dongle would allow apple to price the next version of the apple tv at a higher price.
The prices are already high enough. I would say probably just right. Any higher and they will lose sales. You can still buy an Xbox One S with 4K Blu-ray for $200. Not only do you get most of the best apps, but 4K Blu-ray and games as well. That makes it really hard to recommend the ATV 4K for anyone except those that have all the other Apple devices.
IMO AirPlay itself is worth the price and is really the “killer app” for the ATV.
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Apple needs to diversify and with all the new cheap, great sticks like Fire TV 4K and Smartt s, Apple is falling behind. They need to push all this new content and give more reason to join the Apple ecosystem and push it's services division. What you suggest would be quite dumb.
What I suggest has worked out better than anyone could’ve ever imagined for Apple thus far. Apple is a premium/luxury goods company that is still within the reach of the mainstream. Very similar to Louis Vuitton, Mercedes and Rolex in their respective markets.
Any cheaper and you lose brand cachet and high-end customers. Any more expensive and you definitely lose the majority of your mainstream costumers (Hermès, Bentley and Audemars Piguet).
Apple’s products start at relatively high minimum prices and go well into luxury territory (fully loaded 15” MBP and iMac Pro). Similar to entry-level steel Rolex around 5 grand going up to half a million for limited references with diamonds and gems, Mercedes starting in the mid 30s all the way up to 200 grand plus with their AMG coupés and Louis Vuitton selling accessories and some handbags for under $1000 and going up to the 5 figures.
But the ingenuity is that the cheaper versions and products aren’t seen as lesser. This is the result of excellent brand recognition, build quality across the board and heritage.
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I find it funny the way Apple has trained it's fans. Firstly why should Apple "should stick to making premium products" can't they just make products for everyone? Secondly why is the Chromecast "A cheap dongle"? that's just how much they cost. I've got a feeling it's inverse-snobbery that Apple fans tell themselves to justify high prices.
Apple is a premium/luxury company in case you haven’t realized. They’ve always been one. They made affordable products during the second coming of Steve Jobs with the iPod, first couple of iPhones, regular MacBook and first couple of iPads but everything else throughout their history has been more expensive compared to their competitors.
The Chromecast is a cheap device. It has no internal storage and poor surround sound capability. You must rely on the TV’s ARC instead of having a direct connection to an A/V receiver. It is similar to just the AirPlay function of the ATV. Apple already has a great product in the ATV.
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Roku boxes can pass DTS Master and Dolby True HD on to receivers via HDMI. A Chromecast might not be able to do that, but a Roku can. And you can get a much more capable device for the same price as a Chromecast. If you want to go up to the $100 level, you can get a USB port on the Roku and a headphone jack on the remote.
I know and the Roku 4K is an excellent product for everyone but those who are completely invested into the Apple ecosystem with a MacBook, iPhone and iPad. You get AirPlay mirroring which is a killer feature, enough apps, access to your music library (iTunes Match/Apple Music) and your movie library (HD digital copies or iTunes purchases), podcasts and tv shows.
The Chromecast makes more sense for Android users as well as Chromebook users. Not so much for Apple customers regardless of how good a value it is.
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ECON 101 proves you wrong. If you don't have enough hardware (viewers) to support production, production stops and vice versa. One of the reasons that Apple TV is so overpriced is because there is little content and sales are poor. A lower priced option could change everything. Apple would never make something cheaper than the competition, but being in the ballpark might just help.
Sorry but you’re wrong. What was the MSRP of the ATV 2 and ATV 3? $100. The ATV 4 added 32-64GB of flash storage and an App Store. That alone is worth $50 more. Since they wanted to keep the ATV 4 for their 1080p customers instead of replacing it with the ATV 4K, they had to charge a premium. $30 is a little bit hefty bringing the starting price to $180 but it makes sense as long as the ATV 4 is still sold.
Remember that Apple is a premium/luxury or rather mainstream luxury company. The customers they target sometimes overlap with those of Google and Microsoft towards the lower end of the price range. The people buying 2-3k+ BTO MBPs, iMacs and iMac Pros are not the same people buying Windows notebooks and Chromebooks.
Those who want Apple products usually aren’t considering anything from the competition. It’s like someone in the market for a Sony OLED A8F or A9F. They will consider an LG C8,E8 or W8 but probably not much else.
Likewise the Chromecast and Roku buyer is not going to consider buying an Apple TV 4 or 4K.
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I would tend to agree with you, if it weren't for the HomePod. I think if they do release such a low-cost dongle, it would be complementary to the HomePod. Just speak and control your TV. No remote needed.
I forgot about the HomePod. I don’t have one and don’t plan on buying on but yes, they could work together. Similar to LG OLEDs with ThinQ and their appliances/phones and Google Home.
The Siri Remote while good is not actually needed since you can use the control center “remote” on iPhone and iPad and it has text input.