Did those apply to iPods?
Didn't the Back-toSchool promo and iPods used to be connected more (than now), I think the education sale used to be a computer discount and a free iPod (and a free $100 printer too, right?).
But the last few years I think it was a free $100 iTunes gift card for MacBooks and $50 gift card with iPads (and iPhones). Last year, I think they might have just been Apple Gift cards, not just iTunes (either way to me it's money that I'll eventually give to Apple as physical product or digital purchases).
Gary