But those people on Wheaties boxes played sports that normal people could play in their back yards, in the streets, video games or school. And those people on Wheaties boxes are real individuals that you can watch in real life. Lebron James advertising the phone makes more sense then some nameless pilot. Viewing a sporting event on the iPhone relates to many more people compared to this Apple commercial.
So the standard Apple's advertising should follow is to only show people everybody knows doing things everybody is comfortable doing? Good plan if you want to bore people to death.