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Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads

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Apr 12, 2001
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Apple has released the first new series of 'Get a Mac' ads since Microsoft began it's pointed ad campaign targeting Apple's prices.

Apple continues with the "Mac" and "PC" characters pointing out flaws in Windows with their latest series of ads. The new ads are titled: Biohazard Suit, Legal Copy, Stacks, and Time Traveler. All the videos are also available on Apple's site.

http://www.youtube.com/watch?v=TZrlj6SxN_w

The ads cover "PC" problems such as Windows viruses, increased maintenance, and worse stability as compared to the "Mac". Meanwhile, the Stacks commercial highlights iPhoto's new facial recognition features that come included with the Mac.

Article Link: Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
 
Article Link
https://www.macrumors.com/2009/04/20/apple-continues-get-a-mac-ad-campaign-with-4-new-ads/
I thought the previous ad, the one where PC pushes all the money for fixing Vista to the advertising pile was hilarious. These new ads I found rather boring. Maybe Apple needs to change it up with something different.
 
I gotta say, it's a pretty weak response to the Windows ads. I really was kind of hoping for an ad war :D

While I am very sold on the "I'm a mac, and I'm a PC" style, I'm ready for something different.
 
Time Traveler ad sounds like the new imacs with ATI Radeon HD 4850

and the previous generation imacs were freezing
 
dasikes said:
I gotta say, it's a pretty weak response to the Windows ads. I really was kind of hoping for an ad war :D
Click to expand...

I disagree. This is exactly how Apple needs to address the Microsoft ads -- with the same tactic that been getting people to make the switch. If Apple were to respond to the accusation that Macs are "more expensive", it would work against Apple. Just as every time Microsoft mentions a Mac in their ads, it works for Apple. I think more of these ads are what is needed to keep going in the right direction.

Besides, I'm sure it just angers Ballmer even more knowing that Apple just isn't budging!
 
i hate to say it but im dissapointed

the biohazard one really didnt repeat anything new... it just pretty much was saying "hey yeah, in case you guys forgot macs still have no viruses, just making sure you know"

time travelling one had to use the same old "ohh pc just froze" joke *rolling eyes*

the Stacks one was an obvious attempt brag about some feature macs have... which i guess works because apple should spend more time pointing out WHY macs are better instead of why PC's arent that great... but it still seemed like a bad ad.

the legal copy one was kinda funny, but again it was still just repeating same old same old "pcs arent perfect LAL!"
 
tubbymac said:
I thought the previous ad, the one where PC pushes all the money for fixing Vista to the advertising pile was hilarious.
Click to expand...

Yeah, that was the absolute best "get a mac" ad ever. Even my friends who adore PC's loved that ad. I laughed harder than any previous ad, that's for sure.
 
LOL. Loved 'Legal Copy'!! At least Apple hires actors for their commercials that we all know are actors. While M$ is still trying to make everyone believe their "Laptop Hunters" aren't actors.
 
I Like The "Time Traveler"

Very well thought of in my opinion.

I still think the youtube ad (Homeless) that was made by fans is better than all of them.

haha "Im Poor, But I Ain't Retarded" lives on forever :rolleyes:
 
Uh oh

At the end of legal copy when all of the text pops up it says Power PC instead of just PC.
 
I like the one of the Biohazard Suit! :D I also liked the Legal Copy ad, and that really is how many software disclaimers read, basically saying that the software is unreliable and the company is not responsible for it.
 
Pretty lackluster response considering the insane amount of attention the pc ads garnered. It doesn't quite effect me viscerally which good commercials should aspire to - the lemmings ad-yes! think different-yes! But what do I know, I'm not really into the PC vs. Mac ads.
 
I think these ads have jumped the shark. Apple needs a new angle.

The previous series of Mac vs. PC ads were a brilliant response to Microsoft's campaign, but these ads don't even acknowledge the legitimate criticism that Macs are too expensive.

I think these ads should have focused on the high quality of Apple computers, rather than the fallibility of other PCs.
 
I gave it a negative this time, simply because these latest adverts do not compete well enough against the latest MS adverts.

Apple need to look for a new marketing campaign as I believe these have served there function (and time frame)
 
The time traveler one was cool. The rest weren't really innovative though. They didn't make me laugh or think like the past few ads have.
 
Time Traveler was the best out of all of these.

My previous favorites are still the Money Counter and the Time Machine Clone one. It'd be nice if Apple touched on more of its software features that I adore like Time Machine.

PC freezing is getting very, very old.
 
zsears said:
At the end of legal copy when all of the text pops up it says Power PC instead of just PC.
Click to expand...

Where?

[edit]Oh, nvm... I see ;) I think they mean PC user that are "Power Users," and not anything related to Power PC users :D[/edit]
 

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I've never really found the Mac ads really tasteful. I thought the recent PC ads were a lot better. I almost didn't get a Mac because of the comercials. It really is tiring to hear the same repetitive FUD. I've always felt the Mac commercials were good at saying nothing.
 
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