I found the Time Traveller one to be the funniest, it actually garnered a "HA" out loud from me at 2 in the AM 
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Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
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It does. That's why I think they should have justified the high price by explaining the benefits of switching to Mac--not the detriments of staying with Windows.
You're kidding right? You actually think the "You find it, you keep it" ads are good? You can say that with a straight face?
Legal Copy
Ha ha in legal copy it says that "Editing photos on a PC may be difficult for children under a certain age[...]" I guess this is apple's response to those child "i'm a PC" commercials.
Ha ha in legal copy it says that "Editing photos on a PC may be difficult for children under a certain age[...]" I guess this is apple's response to those child "i'm a PC" commercials.
First ad: Windows has to always wear a biohazard suit (anti-virus, internet security, anti-spyware) or it'll have a whole lotta problems. Mac doesn't need one.
Second ad: There sure is a lot of extra crap that you have to deal with (see above for starters) that adds to your cost like a drug habit. I can also attest to needing tech support for my Mac almost never. It's been in once for a battery issue that was part of a recall.
Third ad: iPhoto organizes photos MUCH better than Vista's built-in photo gallery. No, facial recognition isn't perfect, but it works extremely well for how much it costs.
Fourth ad: PCs freeze completely a lot more than Macs. I can almost always close a not-responding application and not have to restart the computer.
Aww, come on! I wanted them to destroy Microsoft's ad campaign, they all they deliver is some beating around the bush....
The Time Traveler one was pretty funny, so was the Legal Copy, the others were mediocre at best...
The Time Traveler one was pretty funny, so was the Legal Copy, the others were mediocre at best...
It's just more of the same!
I think they need a new angle. What they need to do is become the 'bigger man' and stop the mud slinging, I'm sure that would have a better effect on both consumers and Mircosoft.
I think they need a new angle. What they need to do is become the 'bigger man' and stop the mud slinging, I'm sure that would have a better effect on both consumers and Mircosoft.
OK, but why do you think they're too expensive? Mind you, I'd rather pay less too but I don't see how they're too expensive. Sure, you pay a premium for memory and hard drive upgrades, but then again they install it for you and warrant it too. The iPhone so blew me away, that when it came out I would have gladly paid $1000 for it. Their stuff works so well in comparison that I'll happily pay more for it.
I think all the Mac ads are bad, and I thought the 3rd MS ad (where the kid buys a Sony) to be pretty accurate of what people believe. It also contains a lot of truths, since the computer in the ad is really great, but I don't think it would matter, as long as Apple comes up with better ads. These ads have gone on for years, and people were calling them old and repetitive a year ago.
May as well bring Jeff Goldblum back while we're at it.
atleast there advertising what you dont have to deal with when you get a mac i prefere that than the bashing although some of them have been pretty funny the vista wheel was classic but these new ads give strong points on why you want a mac no viruses no crashes simpler ways to organize. the Biohazard one was my fav too
I think these ads have long since run their course. These new ones are rehashing the same old party lines, and they're not even funny or clever anymore. I'm surprised people found Time Traveler good - I saw that "punchline" coming from miles away.
Stacks was the best of the bunch, and as others have said, it was the best because it focused on pointing out the benefits of owning a Mac. If the Microsoft campaign is telling people that Macs are more expensive, than Apple should be indicating why they're worth the premium.
These ads do not do that.
Apple needs to "think different" when it comes to its ad campaigns.
Stacks was the best of the bunch, and as others have said, it was the best because it focused on pointing out the benefits of owning a Mac. If the Microsoft campaign is telling people that Macs are more expensive, than Apple should be indicating why they're worth the premium.
These ads do not do that.
Apple needs to "think different" when it comes to its ad campaigns.
I cracked up pretty good at the end of the "Time Traveler" one.
And I still think these ads are good and Apple should continue them, reason being is that people know these are Apple ads, and if they start changing their advertising when the new PC ads come out, that'll make Apple look like they're on the defense. Staying on the offense and ignoring the new Microsoft ads is the best way for Apple to keep their "we know we're better than PC" stance.
And I still think these ads are good and Apple should continue them, reason being is that people know these are Apple ads, and if they start changing their advertising when the new PC ads come out, that'll make Apple look like they're on the defense. Staying on the offense and ignoring the new Microsoft ads is the best way for Apple to keep their "we know we're better than PC" stance.
What I'd like for Apple to do is to put their money where their mouths are and get Snow Leopard out the door on time and in great shape. Action speaks louder than words. I'm fed up with seeing my software packages (PhotoShop, Maya and Mudbox to name a few) being upgraded in all their 64bit glory on Windows but still linger on in 32bit misery on OSX.
Ads are nothing but spin and a waste of time. An Apple vs. MS ad war is pointless and gets the consumer nothing.
Ads are nothing but spin and a waste of time. An Apple vs. MS ad war is pointless and gets the consumer nothing.
im not trying to be rude or pushy to anyone who posted.
y do people want apple to change THEIR ads. y change something that works. just because the people who visit these forums every day have grown tired of them.. dont mean the average customer has. if all the posters saying they are boring and need something different try and get a job at apple marketing dept and give fresh ideas. until then just hush if they work they work. if they dont they dont. who cares what you think.
y do people want apple to change THEIR ads. y change something that works. just because the people who visit these forums every day have grown tired of them.. dont mean the average customer has. if all the posters saying they are boring and need something different try and get a job at apple marketing dept and give fresh ideas. until then just hush if they work they work. if they dont they dont. who cares what you think.
I really think "Stacks" is a step in the right direction. Apple has been so busy pumping out the informative iPhone ads, that actually show you step-by-step, how easy it is to use some very useful features on the iPhone, but they never take a second to do the same for Macs.
Unfortunately, without any kind of visual showing how the facial recognition feature works, the ad will really only make sense to those of us with the latest iPhoto.
Unfortunately, without any kind of visual showing how the facial recognition feature works, the ad will really only make sense to those of us with the latest iPhoto.
What does Apple's development of Snow Leopard have to do with the fact that not all major software companies have released 64 bit versions of their Mac apps? Leopard is fully 64 bit capable, so that complaint should be directed at the software devs, not Apple.
Adobe practically said, "We didn't feel like it this time, but we'll get you next version..." which is why I personally skipped CS4.
I think that the recognition that comes with the "I'm a Mac" commercials is enough to keep them, but I also think that this set of ads was sub-par. IMO they were a bit childish and seemed to be more little attacks on Windows rather that pluses for the Mac (except for the iPhoto one).
I totally agree! I liked these ones, they made me laugh as there ads always do.
I think it would be cool to have more that talk about Macs cool features and iLife etc., kind of illustrating the cool software etc.
I do love these ads, but maybe when Snow Leopard comes out it would be time for something new.
Agree. I love my apple macbook pro, but that smugg apple guy in the add, don't you just want to smack him?