Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads

[KnightWRX]

And again, why do u assume that so many people care so much about what others are using around them? How much of the population would honestly go out and buy a different computer simply because too many macs are around for them to have one?

This kind of behavior is well known and it's called projection. What Anuba is doing is basically taking his own behavior and way of thinking and then applying it to everyone around him while denying it's his own way of thinking.

Anuba is in denial. He likes the "cool factor" and desperately wants a Mac to be with the crowd he imagines is "in".

 

[4D4M]

Please, PLEASE give me your data on this!

I'm on your side dude.

All I'm saying is, some people have been attracted to Macs because it's a fashion statement. That's a fact, I don't need data, the evidence is all around us. I've even seen articles on the BBC TV news saying stuff like "Apple is the most liked brand".

But an even greater number of people, myself included, bought a Mac long ago and will continue to do so simply because we love using it.

 

[NT1440]

This kind of behavior is well known and it's called projection. What Anuba is doing is basically taking his own behavior and way of thinking and then applying it to everyone around him while denying it's his own way of thinking.

Anuba is in denial. He likes the "cool factor" and desperately wants a Mac to be with the crowd he imagines is "in".

Oh I'm well aware of what he is doing. I find it highly ironic because he has stated several times that his involvement on this site is purely for a practice in debating skills (nothing wrong with that, I LOVE a good debate). Its ironic because he's using incredibly crappy techniques that would have him laughed out of an actual debate.

An argument based on a fallacy in logic is no argument at all.

 

[4D4M]

Apple has lost a lot of ground in design, graphics, and education.

Do you have any evidence for this? I thought it was quite the opposite.

 

[Eidorian]

It's not my slogan, just read it on another forum and decided to share it.

I disagree with your desire to share it here.

On another note it's somewhat annoying to have the more neutral users here get baited by the same tired old statements.

 

[Anuba]

And again, why do u assume that so many people care so much about what others are using around them? How much of the population would honestly go out and buy a different computer simply because too many macs are around for them to have one?

Anti-conformity is a strong enough instinct to make some people rethink their purchasing decisions. This isn't hokus-pokus or speculation, it's a known fact. Here's an example of an ad campaign taking advantage of this.

You are making it sound like a computer purchase is 100% a fashion statement and we know all too well that is a flat out lie.

Not once did I suggest it was a "100% fashion statement", but I guess you're one of those people who can't handle several things being true at the same time, it has to be either-or, black/white, 100% or nothing. I said that SOME people are that shallow and that Apple attracts the bulk of them, which is natural since they're about the only computer brand associated with fashion. Even if they make up only 10% of the user base, losing 10% to another brand as the fashionistas and non-conformists move on would be classified as a disaster among shareholders.

But alas, perhaps it is your anti mac bias that leads you to assume the majority of mac purchases are a fashion statement anyway.

Or maybe it's your pro-Mac bias that makes it impossible for you to discuss things without getting upset if anything negative about Apple is involved. It's like trying to discuss the merits of scientology with Tom Cruise.

 

[NT1440]

Anti-conformity is a strong enough instinct to make some people rethink their purchasing decisions. This isn't hokus-pokus or speculation, it's a known fact. Here's an example of an ad campaign taking advantage of this.


Not once did I suggest it was a "100% fashion statement", but I guess you're one of those people who can't handle several things being true at the same time, it has to be either-or, black/white, 100% or nothing. I said that SOME people are that shallow and that Apple attracts the bulk of them, which is natural since they're about the only computer brand associated with fashion. Even if they make up only 10% of the user base, losing 10% to another brand as the fashionistas and non-conformists move on would be classified as a disaster among shareholders.


Or maybe it's your pro-Mac bias that makes it impossible for you to discuss things without getting upset if anything negative about Apple is involved. It's like trying to discuss the merits of scientology with Tom Cruise.

Why do u think that it would be anywhere near 10% of the user base?

 

[Baffles]

Oh please that complete BS. I HIGHLY doubt people are buying the products based MAINLY on how they look. Maybe its about how they FUNCTION and the USER EXPERIENCE that they enjoy?

Your saying with that statement that 30 million iphone/ipod sales are mainly because those 30 million are trying to impress others.

Not based on looks, but because "all my friends have it"

you are assuming Mac and Dell are using the exact same parts but just assembled in different boxes. let me explain
1) For commodity parts like CPU, HD, Memory, video cards etc, even though they appear to used the same parts on paper, in mass manufacturing, everything comes out on a bell curve. Which company do you think pays or is willing to pay a premium to obtain the higher end of the bell curve? Apple requires a much tighter incoming spec than their competitors. I am sure if you swap out all these parts and replace them on your own with parts from Newegg, chances are it will work fine, but it's a mass statistical game. Why was apple rated way higher in customer satisfaction than Dell?

2)for non-commodity parts like display, keyboard, trackpad, housing- every single Apple made item has been an engineering feat- ask around. For example, why do most graphic design industries uses Macs? The color matching/gamut and color rendering on Mac displays is simply better. If you pry a Mac apart you'll find "oh, but they use 'Samsung' display (for example), same as what I can buy at best buys". wrong.

3) the better car analogy is probably compare a Lexus to Toyota. Lexus uses lots of the "same" Toyota parts but internally the higher quality parts inevitably goes to Lexus.

1) Umm, the parts are all the same. How is it a mass statistical game?
2) I dunno, but their new chiclet style keyboards suck. And I had to go through 5 MBPs to get one without a totally ****** screen. Their hardware isn't any different from anyone elses.
3) Resale value is influenced heavily by retail price, that is my point. If Apple dropped the price point of the MBP to $500 tomorrow, all these existing MBPs resale values would plummet. If they raised the price to 5 grand, the resale value would go up.

 

[NT1440]

Not based on looks, but because "all my friends have it"

So that was a yes on the absurd notion that apple only sells so well because everyone wants to fit in with others?

You realize that 12 year olds are only a small fraction of consumers right?

 

[Goona]

 

[Anuba]

Why do u think that it would be anywhere near 10% of the user base?

Why do you think anyone would know what the exact percentage is? It could be 1.4%, it could be 42.83%. The exact figure is completely irrelevant, the point was that these people exist.

 

[Goona]

Not based on looks, but because "all my friends have it"

But we've been lead to believe not many people use Macs because of their small marketshare but now people are buying Macs because all their friends have one, right.

 

[NT1440]

Why do you think anyone would know what the exact percentage is? It could be 1.4%, it could be 42.83%. The exact figure is completely irrelevant, the point was that these people exist.

No the figure is entirely relevant. You were arguing that by hinging on this group (which they arent in the first place, making your point moot) once apple is no longer "cool" they have some serious consequences coming their way.

 

[elgrecomac]

So Apple Lost market-share....

And this was their response? Clearly the Microsoft ads are working to the point where Apple is very concerned about their recently posted diminishing market-share. To really address market-share Apple needs to provide lower cost solutions, pure and simple. Not cheap solutions, not 'hip' solutions, but lower cost ones. I am hoping the soon-to-be-announced netbook is one of them.

----------
17" MBP, 30" ACD, 3.5 Tb external storage, VMware Fusion running XP and Win 7 (the REAL Vista that should be of some concern to Apple)

 

[Anuba]

No the figure is entirely relevant. You were arguing that by hinging on this group (which they arent in the first place, making your point moot) once apple is no longer "cool" they have some serious consequences coming their way.

There you go again with the black/white. Nobody said they were HINGING on this group -- and what are you hoping to achieve by trying to track down an exact figure? You do realize that there's no database where we can check how many people bought a Mac primarily as a fashion statement, right? This is a what-if scenario full of abstracts, hypotheticals and speculation.

 

[Goona]

And this was their response. Clearly the Microsoft ads are working to the point where Apple is very concerned about their recently posted diminishing market-share. To really address market-share Apple needs to provide lower cost solutions, pure and simple. Not cheap solutions, not 'hip' solutions, but lower cost ones. I am hoping the soon-to-be-announced netbook is one of them.

----------
17" MBP, 30" ACD, 3.5 Tb external storage, VMware Fusion running XP and Win 7 (the REAL Vista that should be of some concern to Apple)

Well the PC companies lost marketshare too even with all their cheap netbooks and the worse thing for them is the netbooks aren't bringing in much profit, a double whammy.

 

[guzzlamiamor]

I believe Apple's commercials will continue to generate converts while Windows commercials will ultimately do nothing. Windows is certainly not going to "convert" anyone from a Mac to a PC with this rubbish unless they are super strapped for cash, which as the commercial points out is really the only positive selling point. I was actually in that situation last year. Unemployed and badly in need of a new computer for various personal reasons. I actually bought a cheap Dell as a temporary solution until I could get a job and buy the iMac I wanted. The first one came and wouldn't even boot (manufacturing defect). Called Dell and they were very helpful. After about a week a new one arrived. After two weeks of heavy use I had a component failure. Needless to say I got a refund, waited until I found a job, saved more money, and bought an iMac as I had intended to do in the first place. So in my case, I will never go that route again even if I am broke. I would rather use the library or a friends CPU while I save money. Some would say this could have just as easily happened with a Mac, and it could have, but it is indicative of the Windows experience on many levels. I also didn't mention that I spent the better part of a day removing crapware and trying to optimize Vista.

 

[tobasco]

Not based on looks, but because "all my friends have it"



1) Umm, the parts are all the same. How is it a mass statistical game?
2) I dunno, but their new chiclet style keyboards suck. And I had to go through 5 MBPs to get one without a totally ****** screen. Their hardware isn't any different from anyone elses.
3) Resale value is influenced heavily by retail price, that is my point. If Apple dropped the price point of the MBP to $500 tomorrow, all these existing MBPs resale values would plummet. If they raised the price to 5 grand, the resale value would go up.

1) the parts are NOT all the same. it's impossible to make identical two parts. There's always a range of acceptable values/parameters in manufacturing. As a rough example, if you make 1 million HD, 60% of it will have average lifetimes, 20% will have higher, 20% will have lower. All manufacturers of all materials knows about this. They screen the high 20% and save it for the higher bidders. So even though all parts market claim they have say "50000 hour" life time, some will outperform. again, the numbers are just here to make a point.

2) to say Apple HW is no different is probably because you do not care about the differences or through personal experience, which is fair. I have also had a faulty iPod before but also had many crashed PC HDs. But for engineering designs, again, ask any artist which displays they prefer (and not for reasons that it looks fashionably better).

This is not to say the other companies are incompetent. They are in different market segments: dell is all about saving cost and Apple is all about getting details right and positions as the premium brand.

 

[NT1440]

= Nobody said they were HINGING on this group

What else exactly was I supposed to take from this statement of yours?

"
Yeah, there's always a certain risk involved when something that used to be exclusive becomes popular, especially when you have distinct designs like Apple does. It's just like when celebrities find a new club, soon the place is swamped by wannabes who soil the club's reputation, the VIP:s move on elsewhere and soon the place is sooo yesterday. There are already signs of the iPod fad having peaked, and with all this Mac product placement on TV plus the Starbucks crowd, the fashion gods could pull the plug on the Mac any minute and decide that Mac is so 2008, and in 2015 nobody's going to want to touch 2008 with a 20 foot pole."

Because what I took from it was, once macs are no longer seem as "cool" they are going to take a major hit. Hence the "risk" you were talking about.

 

[NT1440]

The first one came and wouldn't even boot (manufacturing defect). Called Dell and they were very helpful. After about a week a new one arrived. After two weeks of heavy use I had a component failure.

To be perfectly honest here, you just had INCREDIBLY bad luck in that instance.

 

[Rob0711]

edited out...

 

[kage207]

This is my first Mac laptop and I didn't get it cause of my friends.

They got a Mac after I got it. They realized why I liked Macs. I mean, I got an iPhone because I liked the iPod/Phone all in one. And then when the App store came along, for me to become a dev for it. I realized that I liked how well Apple products worked together. I mean, I got an iPod because I wanted the easiest PMP and then got the iPhone as mentioned. Then I got an ATV because I wanted something to rent / buy movies without getting up or worrying if the local Blockbuster was going to shut down. I then decided to get a Mac after looking into it. I realized that I'd get more options to have my devices work together with a Mac (I love how well they work together). Anyways I also realized that I'd have less problems with viruses and such and so I tried a Mac in the Mac store and loved all the features on it and that I still could get the work done that I needed to for school. Hence I paid $1,200 for a laptop that wasn't as good as a gaming one that my friend had but I have a Xbox 360 which plays the video games I want and the quality I want for less. I paid about $1,500 for an Xbox and my MacBook which I think does the job better than my friends "amazing" laptop. I can have multiplayer easier and a laptop that does what I need it to with the least amount of hassle. I think I won. I don't mind paying more for Apple products as long as they continue to meet my needs.

 

[Anuba]

I believe Apple's commercials will continue to generate converts while Windows commercials will ultimately do nothing. Windows is certainly not going to "convert" anyone from a Mac to a PC with this rubbish unless they are super strapped for cash, which as the commercial points out is really the only positive selling point. I was actually in that situation last year. Unemployed and badly in need of a new computer for various personal reasons. I actually bought a cheap Dell as a temporary solution until I could get a job and buy the iMac I wanted.

Right, and this highlights the main problem with the first "Laptop Hunters" commercial (the one with Lauren). They target the low-end segment where the computers are so crappy that they can only tarnish the PC/Windows experience. I use high-end Dells (Precision) and it's a totally different experience in every way. I've used low-end Dell laptops so I know exactly what they are like... wobbly plastic that creaks, keyboards that flex, dark/bright blotches on the screen, weak backlight, noisy fan, iffy trackpad etc. This Precision I'm typing on has been through hell, it's been dropped and tossed around and running almost 24/7 for 3 years, but the only sign of wear is a 'bald spot' on the Space key where it's a little shinier than the other keys. It's sad that there are all these cheapo PCs out there that make all PCs look bad, but... what can you do? You can deny people who are low on money the possibility to own a computer, or you can make cheap ones for them.

This kind of behavior is well known and it's called projection. What Anuba is doing is basically taking his own behavior and way of thinking and then applying it to everyone around him while denying it's his own way of thinking.

Another well-known behavior (and a desperate last-resort one, at that) is to pull something out of the ol' psychology hat in order to discredit a statement. Sorry to rain on your parade, but I already own two Macs so I could always show off those if I had any interest in such things. I'm gonna have to give you an F for FAIL.

 

[Puddinman]

Let me qualify my earlier comments:

For the average home user:

1. Macs are virtually malware-free
2. Macs are easier to maintain
3. Macs are faster than PCs on comparable hardware.
(Link to but one study: Click Me!)

Power users are a completely different animal. They are well versed in their system of choice and Apple has little chance of converting them.

 

[KnightWRX]

Or maybe it's your pro-Mac bias that makes it impossible for you to discuss things without getting upset if anything negative about Apple is involved. It's like trying to discuss the merits of scientology with Tom Cruise.

That's only if you see the world in black or white. The fact that you've been so negative about Macs in general has lead you to believe that everyone replying to your biased points is of opposite bias.

Reality is not what you seem to think it is however.

Another well-known behavior (and a desperate last-resort one, at that) is to pull something out of the ol' psychology hat in order to discredit a statement. Sorry to rain on your parade, but I already own two Macs so I could always show off those if I had any interest in such things. I'm gonna have to give you an F for FAIL.

Ok, so you think you're "in" now because you have 2 Macs ? Because you said it yourself, people only buy Macs because of some fashion statement. Hence, that's why you bought your 2 Macs right ?

Either your premise was flawed and you just contradicted yourself or I was right and you really are projecting your own ideas about Macs on everyone else.

Which is it ? Were you wrong or was I right ?