Buying another company for AI, is just repeating buying another company for Siri.
Siri had a couple employees and was novel and very immature, Anthropic has improved their product dramatically with the main pain point being usage limits, there is already demonstrable value and even preference especially among developers.
A hypothetical acquisition should come with some 5 year lock-in for key employees given the insane cost, if it were to happen.
There is no comparison in this case, and I mentioned keeping them whole for a reason too – they would need to operate separately for an acquisition to work, I think.
What someone else said about hubris is probably right and Apple won’t do this, but there’s another benefit too: the hype cycle means the market wouldn’t tank Apple’s stock if they spent that much, which won’t be the case once the smaller non-frontier model companies start to fail or lose valuation (e.g. perplexity, cursor, etc. which I think will happen eventually).
There is a timing benefit to this, and if they locked in the personnel it would stop poaching as well.
Anthropic may not compete with world model companies depending on their research capability but that’s a problem for 2030, not 2026.
I personally see OpenAI as being the overvalued AI company, particularly since they have lost a ton of key people to Meta as well, arguably in a more severe way. A lot of Anthropic talent is still there because they are true believers, it’s a good cultural fit as a subsidiary.
This site doesn’t report on it but OpenAI has lost the co creator of ChatGPT to Meta, and many more people who were in critical roles from model training to tuning, and not rank and file employees, the ones responsible for the entire rollout.
If Sam Altman can keep employees they can recover once they launch a browser and pivot into ads (ugh) and launch whatever Jony Ive is working on but I wonder.
Name recognition is also valuable but I think it’s weighted too heavily right now. At one point AltaVista and Lycos had it, too. Google made a better product and those other companies are ancient history.
The proof is in using the things and Opus is just a better tool than o3, usage limits notwithstanding. And it’s tuned in a far more tasteful way.