Recently bought the AppleTV4, and while I'm happy with many things, the glaring omission of other synergies can only be intentional. The remote APP, doesn't have the same functionality with the v4 that it did with the previous iterations of the AppleTV. The addition of Siri, is still limited and gimmicky for the time being. I'd venture a guess that most people who use the AppleTV also use the iPhone. Thus, why, in all their wisdom, have they not 1., given the remote App the ability to control the AppleTV completely (including Siri) and 2. not given the iPhone the ability to act as a universal remote to control the rest of the components in the typical home theater? (AV receiver, DVD player, the TV, Soundbars, etc.) How many of us ARE STILL constantly reaching for one remote or another in order to watch a TV show? Right now you have to use one remote to turn on the TV and switch the input source to the one the AppleTV is hooked to, then the Apple remote to control the AppleTV further.It seems to me the simple inclusion of an IR blaster into the iPhone and making the Remote App a universal remote app would be a huge selling point. Yet they stubbornly refuse to acknowledge the obvious. What am I missing - other than Apple's bean counters don't see investing resources into that software to be a huge potential profit center?