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Apple continues to recruit talent to bolster its "Project Titan" team, which is rumored to be researching an electric vehicle. Over the past several weeks, the company has hired multiple employees from Tesla Motors, Texas Instruments, and other companies in the automotive and technology industries, likely to join hundreds of others already working on the so-called "Apple Car."

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Apple hired former Tesla Motors engineering manager Hal Ockerse last month to join its own software engineering team, according to his LinkedIn profile. Ockerse was employed at Tesla between July 2014 and August 2015, working on hardware architecture and advanced driver assistance system (ADAS) components, including cameras, radars, LiDAR, and engine control units (ECUs).

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Ockerse does not list his responsibilities at Apple, but it is likely that he is working on Apple's car-related project. His experience prior to Tesla includes an eleven-year stint at Gentex Corporation, where as a research manager he worked on advanced driver assist solutions, a three-axis automotive electronic compass, custom designed HDR image cameras and sensors, and more.

Apple also recruited former Texas Instruments design engineer Subhagato Dutta to join its in-house technologies team in July. Dutta is a recent graduate of Carnegie Mellon University, known for its research on self-driving vehicles, and worked on an automotive algorithm and imaging algorithm development team at Texas Instruments between July 2012 and November 2013.

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Yakshu Madaan joined Apple as a technical program manager in July, according to his LinkedIn profile. Madaan previously served as an operations manager at Tata Motors, the largest Indian automotive manufacturer, between July 2012 and August 2014. Madaan also designed and developed fuel injection strategies as a research assistant at the Indian Institute of Technology and UBC in early 2011.

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Apple has been recruiting automotive experts since at least February for its automotive-related project, including former Tesla, Ford and GM employees, but there still remains some uncertainty as to whether Apple is working on its own vehicle or building upon its CarPlay platform for an enhanced in-car experience. As expected, the project remains highly secretive in Cupertino.

Last week, it was reported that former Tesla firmware engineer Jamie Carlson left the company to join Apple's "Special Projects" group in August, alongside several other autonomous vehicle experts. Apple also hired Doug Betts, former Senior Vice President of the Chrysler Group, and Paul Furgale, a researcher who specializes in autonomous vehicles, according to a report in July.

Article Link: Apple Continues to Recruit Talent to Join Secretive Automotive Team
 
If Apple attempted this, it would be the beginning of the end of Apple. Past practices, or history, proves that it wouldn't feasible. Tesla? Already doomed to failure.
 
As much as I like the IDEA of an Apple Car/Auto.... When they released a 17000$ watch, it destroyed my dreams of ever owning an Apple Car. Best of luck to the millionaires who can afford the 500K starting price....
 
It's obvious they won't take over Tesla, otherwise they wouldn't recruit their people. But to be able to manufacture and distribute an electric car in 5 years Apple needs the facilities to do so. In China there is BYD-company which looks like a very interesting partner to me. I wouldn't be surprised if Apple would buy the whole company (could be relatively cheap at 25-30 bilion dollars) to realize the Apple Car and make a head start in the EV-market.
 
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