My three kids are Apple mad, me I buy whatever gives best value at the time it is required. This year two of said 3 kids where in need of a 'phone upgrade. Son, had Nokia for two years, now screen cracked, Daughter number two had I phone 5 for two years, just stopped working ! Daughter dropped new 7 off bed onto carpeted floor, screen cracked. £50 repair on insurance. Son had 7 for eight weeks and it bent, no real reason, he keeps it in jacket pocket reasonably flat. Returned to Apple store 'Genius' said we must have damaged it and offered to replace under insurance for £70. Which we had to accept. I suggested it may be a faulty product. Wow ? Almost blasphemous. I demonstrated the point by throwing my old Samsung onto the desk and onto the floor. My 14 year old Son actually confiscated it from me as the staff where getting a bit, erm, anxious. So the point is would Apple actually admit to selling a faulty product and do they have an inbuilt limited lifespan ?