Last week I ordered a Milanese loop. Every Apple product I ordered last year — and I order a lot — were delivered by either DPD or UPS. I was always thrilled when I saw DPD were shipping — they give you one-hour delivery slots and you can stalk the driver so you know exactly when he's coming. But for this order, DPD was only available as a paid extra. Otherwise I had to put up with Royal Mail. Like an idiot, I decided to save the money and chose Royal Mail. The best they offer is to give you a four-hour delivery window when they "expect" to deliver. That window closed an hour ago and — of course — they're still not here. I've been an Apple fanboy for 30 years. But in the last few years, my loyalty has slowly been draining away. The endless cost-cutting, the huge price rises, the incompetence — late product launches, inadequate supply . . . have had me considering for the first time switching to another brand. A friend of mine showed me his S9 — it's a fine looking phone. Vastly better looking than the X. For now I'm happy with my 8, but when the time comes to replace it, it's no longer obvious to me that I'll only look at Apple's offerings.