I just finished watching the press conference video. I've never seen Steve Jobs so defensive. If you take him on his word, they knew of the iPhone 4 antenna bridging issue before release. He also pointed out that other manufacturers include a sticker on the phone to indicate where not to hold it. If Apple was as "transparent" as he claims, they should have included a 1 cm sticker near the gap, indicating to users to avoid that spot. They should have also included a brief mention of it in their "Finger Tips" user manual, and point out that if it's difficult to avoid that spot, then perhaps a case is in order. If they had done this, users would have known from day one how to handle the phone, and the whining and uproar would have been greatly reduced. Instead, I can only imagine that they figured nobody would notice. Then, when people started to notice, they began broadcasting this exact same message. As a result, they appeared reactionary and defensive. Apple - or more to the point - SJ: Just be honest and open about the limitations of your products and people will be much more understanding, even with all of the distortion field hype.