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Apple Could Launch Three New 'Ultra' Devices This Year

The problem with expensive apple products is the need to pay extra for even more ram and storage. Just make it with enough to begin with for pro use. 64gb, 1tb drives, across the board for anything ultra. More would be better but my point is. 8gb iphone chip macs, 16gb consumer, 32gb prosumer, 64gb pro, 128gb ultra and studio. If they want to be Apple about it then just cap off how much ram you can get on the models so you have to bump up to a more expensive one, thats the Apple way to solve cannibalization. $600 - $5,000 starting prices. Why should someone have to settle for inferior chips just to get the ram they need just because Apple asks way too much for it?

But with the way the world is going we may just have dumb terminals that have to talk to a pay per month service that will handle the computing. But today if you expect someone to fork over $3k or more for a laptop that is not a legitimate gaming machine, then it better have the specs that necessitate forking over even more just to use it to run ai well. It should handle computing without the user always having to comprise on lower specs or getting what they need and getting ripped off.
 
theluggage said:
Well, M4 Max is 145W according to the linked specs, so guesstimate for a M4 Ultra would prbably be 290-300W. Anyway, since the M4 Ultra didn't exist so we'll never know what the CPU/GPU/RAM/SSD options would have been so it's all angels-on-a-pinhead.

The Mac Pro power/cooling was originally designed to run a Xeon-W desktop furnace, 1.5TB of RAM, multiple hot'n'sweaty discrete GPUs and an unfeasible number of PCIe cards and is a massive overkill for anything Apple Silicon, given that any new Ultra chip is only going to be about twice the power of something that runs in a thin'n'crispy MacBook Pro. Maybe the Studio PSU/Cooling would need an update but the result is still going to be closer to a Studio than a Mac Pro.

Also, the M5 Pro and Max have moved to some sort of (vaguely described) modular/multi-die system (sounds like a separate CPU and GPU die, not sure) so it's far from clear what the actual specs of any new "ultra" will be.
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There won't be a new Ultra. The Max is powerful enough for 99.9% of Mac customers. They're just not putting money into building a chip that will never turn a profit.
 
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pcd213 said:
I wonder what branding they’ll leverage for the 20th anniversary iPhone.
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I think the 20th anniversary iPhone will be this one, the foldable iPhone Ultra and they will use the same framing as they did when they said iOS 26 "will serve our devices going into the year 2026."
 
I really want thiiner MacBook Pro with OLED. But I hate touchscreens. I hope there is will be option to save some mon y and order OLED without touch.
 
Gurman noted that Apple did not adopt the Ultra name for the new Studio Display XDR
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…The successor to XDR that debuted with the iPad M4 is called Ultra XDR which uses Tandem OLED.

It's totally in the cards for the direct successor to the Pro Display XDR–which debuted Apple's XDR screen baselines in the first place–is called "Pro Display Ultra".

The Macbook Ultra is expected to use Ultra XDR, and the 32" monitor to use with it and the iPad Pro will also use Ultra XDR.

Hopefully it actually maximizes Thunderbolt 5 by implementing Ultra XDR (1000 sustained nits, 1600+ peak nits on an OLED which is still industry-leading for computers) , 120hz, and hopefully 12-bit color.
 
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This is looking more and more like John Scully / Michael Spindler product strategy: let's have million products and trillion variations for each.
 
bax2023 said:
This is looking more and more like John Scully / Michael Spindler product strategy: let's have million products and trillion variations for each.
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I think the Neo now makes the Air a pointless laptop and maybe the next base iPad will do the same with the iPad Air.
 
lilkwarrior said:
…The successor to XDR that debuted with the iPad M4 is called Ultra XDR which uses Tandem OLED.

It's totally in the cards for the direct successor to the Pro Display XDR–which debuted Apple's XDR screen baselines in the first place–is called "Pro Display Ultra".

The Macbook Ultra is expected to use Ultra XDR, and the 32" monitor to use with it and the iPad Pro will also use Ultra XDR.

Hopefully it actually maximizes Thunderbolt 5 by implementing Ultra XDR (1000 sustained nits, 1600+ peak nits on an OLED which is still industry-leading for computers) , 120hz, and hopefully 12-bit color.
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M7 Ultra timeframe; mid 2028 at the earliest. Mac Pro may make a comeback then too with a 4C chip, I'm fairly confident the current one will be EOL'd with the M5 Studio launch this year.

Depends on market dynamics as well, this calculus may have changed if Apple is really pivoting to outsource cloud compute entirely which might scale back the internal need for such a computer which means consumers will likely never get one.

I'm shocked we didn't at least get a 3m TB5 cable, bit of an oversight. Although most people probably don't keep their MBP 6+ feet away like I do.
 
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