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Apple Could Use Contract Manufacturers Like Foxconn or Magna for Apple Car Assembly
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Magna has been an industry leader in car parts manufacturing for Decades.
They could do it. They already make cars for BMW, Daimler, Jaguar, Land Rover and Toyota.
they make parts for 100s of others.
Also a fantastic Canadian success story (still family owned and operated by Canadian family from Aurora)
I can't wait for an Apple car that has unneeded feel good features and untested code all shoehorned into the car in order to make the keynote pop.
It is sure to be a design that the media will fall in love with and make Cook the feature of magazines, but certainly not a car I will feel safe driving.
I mean what happens when the OS locks up for 5 to 10 seconds like my SE currently does. Or what happens when the car ignores my press of the brakes like it misses messages sometimes or notifications. I mean come on, Apple OS's are designed as fashion statements and just are barely acceptable in delivering core functionality. What about the 6 years it took to get iCloud working.
Nope, Apple these days is all pop, fashion, and money. For me to trust a car from Apple they will need get back to engineering basics and quality.
It is sure to be a design that the media will fall in love with and make Cook the feature of magazines, but certainly not a car I will feel safe driving.
I mean what happens when the OS locks up for 5 to 10 seconds like my SE currently does. Or what happens when the car ignores my press of the brakes like it misses messages sometimes or notifications. I mean come on, Apple OS's are designed as fashion statements and just are barely acceptable in delivering core functionality. What about the 6 years it took to get iCloud working.
Nope, Apple these days is all pop, fashion, and money. For me to trust a car from Apple they will need get back to engineering basics and quality.
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yup
But there could be political reasons. Car manufacturing is a multi-national business these days. you can't just 100% produce and manufacture the entire start to end in one country.
Not to get PRSI. But the recent political climate in the US does have large international business questioning long term massive investments. When every 4 years a new leader can come in and just go "i want to re-do the trade deals", it makes safe, stable investment hard.
Countries that are seeing the manufacturing investments tend to be showing a lot more political stability, and willingness to honour the existing deals (or add to them). it makes a massive difference. when you're investiging billions of dollars into building car manufacturing plant, the last thing you want to worry about is if in 5 years you'll be unable to import/export goods you need because the political will of the president changes.
They have excellent leadership and are successful beyond believe of many. Let’s not assume that they are desperate as they clearly approach all their businesses with great care.
This makes no sense. They've continued to do what they do best. They did it to the tune of a record setting year in 2020. While continuing to do the best, they explored other avenues. Are you implying their exploration of other avenues somehow negatively affected them "continuing doing what they do best"? I hope not because there's no evidence that supports that idea.
Apple has many teams working all over the United States. The German location is for wireless chips.
But perhaps they could do a store within a store model? Way back, Apple did that in CompUSA, BestBuy and other retailers. And I recently saw they are starting that back up in Target soon.
I’m not a dealer, but if I were...
Even if the Apple car somewhat competed with my product, so long as it’s driving people into my showroom and I get a commission on every Apple car sale, I think it could be a win-win.
Currently the market’s in a correction.
By that logic, Apple would only make computers for 45 years
If Apple allows franchised dealers to sell their vehicles, by law (in most states) they can't pull out and do it themselves. To be fair I am still thinking Apple is going to pull a Waymo/Cruise than do a Lucid/Faraday Future.
THIS report SHOULD'VE been done first ... not these half assed reports working with existing ICE car companies. Too much buracracy, legacy and internal plans ... working with them Apple would be facing another 'Android' type steal to competition. no.
It still isn't even clear if Apple is targeting S-Class market (Lucid Air) or the Camry market (ID.3).
The dealer really wouldn't care as long as they got their commissions. Dealerships aren't owned by the car companies so there's no real loyalty there. Ford dealership would just as quickly sell you a used Honda Accord from their trade in lot as they would a new Ford Edge. Plenty of dealers already sell multiple brands from different OEM's. A car from Apple would just be another in the inventory. One they'd happily sell at great markup to the overeager first adopter.
And yet it took them 6 years to design a new motherboard for well established chips from Intel to get a Mac Pro out the door in a reasonable amount of time. If any other tech company took 6 years to replace an old motherboard design that proved to be a dead end they'd be out of business. We've seen this before with iOS and MacOS. Borrow one team to finish the other teams work, which then delays the work of the first team. I honestly don't think Apple can do a lot at the same time, they seem to borrow people from other teams all the time indicating to me that while profits were high they just don't staff up to cover all their product lines.
I don’t think Apple will provide a dealer commission to anyone when it comes to the Apple (Autonomous) Car sales. They may not even sell cars, but rent to ride in cities.
This article says nothing I didn't say in another thread when Hyundai was being discussed. I brought up Magna since they build the Z4 for BMW and the Supra for Toyota (same car).
They have built specialty cars for BMW and others.
Nothing new.
They have built specialty cars for BMW and others.
Nothing new.
Their car production facilities are in Graz, Austria since that is where Steyer is located; whom they acquired in 2001. Still a great success story. I wonder if they will open a plant in Canada to make cars as well, such as the rumored Apple car.
What sticks in my mind. Apple gets a request from Samsung requesting Apple build their new yet-to-be-built phone. Why would Apple help Samsung build a phone? The same applies to why would any established car manufacture help Apple build a car? Parts maybe but the complete product. No real upside to doing so.