Name a more successful company producing better products than Apple.
Apple 5-8 years ago. But my interest in Apple isn't based on [pumping] their stock price, so we're going to be polar opposites on this topic.
Name a more successful company producing better products than Apple.
I guess you haven't spent anytime in a dysfunctional corporation with cash to burn. Like many CEO's before him, TC isn't a leader that possesses a focused vision other than 'growth for growths sake'. This pursuit of growth (combined with their arrogance of past success) blinds many within the organization to the realities and pitfalls of new projects. Not to mention the negative effect it has on actually producing great products.
who said they were building a car though? Those were just rumors.
Priorities changes. Have you never had a corporate job?Why would you start trying to build an entire car, then backtrack? You would think they'd evaluate it before wasting resources and time.
Clearly, they thought otherwise when hiring more than 200 employees (including former Tesla employees) for said project.
What products were better 5-8 years ago? Don't say the iPhone, because that is laughable.Apple 5-8 years ago. But my interest in Apple isn't based on [pumping] their stock price, so we're going to be polar opposites on this topic.
Which is why Elon is having a hell of a time.
If they are smart, they'll release it as an OEM option for car manufacturers. That will be a first (other than the failed Mac clone program). Apple does not need to get into building cars. They should focus on what they do best... the technology aspect.
Those parts read like typical corporate damage control PR to me. "Our failure was exactly the way we wanted it, everything is awesome!"
Not in my future. I enjoy being behind the wheel
That too, haha!Or, because he's a creepy huckster, peddling his snake oil to the rich and gullible?
What about it? Most in-car assistants don’t autonomously actually control the navigation hardware in a way that affects directions.Imagine the apple car that you guide with Siri.
Your first sentence says it all, why would you start to build a car?
Apple does one thing well (very well indeed) and that is computers. All its products are computers.
Perhaps all its success resulted in overconfidence and delusion.
Not only that but each computer that came all have their problems. I don’t think Apple isn’t able building a good computer anymore.Forget it! Five years without making a new MacPro. How can they make a car. I never believe them.
First the rumors said Apple will introduce a car by 2019 then it was 2020... today they’re to be rumored to unveil it in 2025. Sorry to say, but this project is doomed.Tesla can build a car from the ground up, so anyone can.
A car is no longer just a mean of transportation. It's getting smarter and more personal. A smart autonomous car which can take its owner everywhere without a driver is the future. For example, an apple car that connect to apple watch, which know the owner's health, can take the owner to the hospital in case it detect illness. You don't know what a smart car can do until they show you, just like you didn't know what a smart phone was capable of until Apple shows us.
Wireless router, monitors,... are old stuffs. There are others who can do these better than Apple. These are not Apple's core business anymore. And it takes a lot of effort to enter and lead an existing market.
In order to lead the world and open new chapter, Apple need to enter another new market first, just like it did with the iPod, iPhone, Apple Watch, and iPad. There's a lot of risk in new market, but the opportunity is high.
Microsoft and Google are also researching the autonomous vehicles market (Google is doing it). If Apple doesn't do it, Apple will fall behind once Microsoft and Google make their own autonomous car or cooperate with an auto manufacturer.
The autonomous vehicle involves AI, which is Apple's focus now. Apple has been working hard on AI lately, so definitely it needs to at least own an autonomous vehicles software.
Your first sentence says it all, why would you start to build a car?
Apple does one thing well (very well indeed) and that is computers. All its products are computers.
Perhaps all its success resulted in overconfidence and delusion.
The recent revenue guidance really has them shook. Looks like they are cutting high cost programs for shareholders. Unfortunately, iPhone is at peak saturation.
Unfortunately, the media will spin this as Apple letting employees go, when clearly they are not doing that, but moving staffing assets around to areas that will have a quick return on the investment.
And I firmly believe they are not set on building a car, but a "car platform"... the best that the market will see. If they are smart, they'll release it as an OEM option for car manufacturers. That will be a first (other than the failed Mac clone program). Apple does not need to get into building cars. They should focus on what they do best... the technology aspect.
Why Apple, a company with absolutely zero capabilities in car manufacturing and/or AI development has to build automotive AI is beyond me. Where's the core competency? How does it fit into the computer/mobile business?
I just find it laughable how Apple can't invest a few millions in new wireless routers, monitors, you name it as they're not 'core' enough to the business but somehow automotive AI is deserving billions?!