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As amazing as the technology is—and it is amazing—the hardware is still cumbersome, expensive and fragile. Not to mention, there aren’t a ton of use-cases for it yet. Like, watching Oppenheimer in first class on an IMAX-equivalent presentation isn’t a very big tent. Apple also needs to be more aggressive about producing immersive content. They have the necessary billions, and I do believe visionOS is the beginning of a new paradigm (just as soon as the thermal issues, battery capacity and overall physical clunkiness are sorted out/iterated).
 
"Sharply beyond expectations" is weird wording. I guess that means that Apple expected demand to fall, but demand has fallen even more sharply than they expected. It's a weird way of saying demand is below expectations.

I would've said they shouldn't have expected demand to be that high in the first place, and anyone could've seen this coming.

"Next iPhone" this is not.
 
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Shocked.
Shocked I tell you!
 
I think 400k is pretty generous as well. AVP just proves what I thought before, that no matter how mature VR/AR is it will never take off until it’s down to a pair of glasses or something like a holodeck.

I do think if they just sold it at cost (I think BOM was quoted at around $1500) that it will at least get the ball rolling a little faster in the space.
 
Something doesn’t smell right. Sony only had the production capability to make ~1 million of these screens in 2024, at absolute best that means only 500K units could even be produced this year.

Who the hell guesstimated Apple was expecting to sell more units than were even capable of being produced this year?

 
The Apple Vision Pro might be useful when scuba diving off the coast of Aruba but it's not been released outside the USA yet. So it's pretty useless.
 
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It’s very much a beta product and most of its limitations are in software. I think the launch is appropriate and, as a mac nerd, it’s fun seeing the updates right before my eyes *slaps knee*
 
This isn't unexpected, but I hope it means shifting focus rather than shifting away from it entirely. It's too expensive and heavy, and needs better software, but I really like the idea of it down the road if they can keep trimming off cost and weight.
 
It flopped. We can say it out loud. Fanboys and Apple apologists, it's okay. You can still love all your shiny Apple things and admit a product of theirs just didn't land the way they thought it would.
Remember, this didn’t have unanimous support from executives. The skeptical executives were right. We aren’t there yet.
 
"Sharply beyond expectations" is weird wording. I guess that means that Apple expected demand to fall, but demand has fallen even more sharply than they expected. It's a weird way of saying demand is below expectations.

I would've said they shouldn't have expected demand to be that high in the first place, and anyone could've seen this coming.

"Next iPhone" this is not.

But, but… “spatial computing!”

😂😂😂
 
I’m a buyer at a sub $2000 price IF my wife can share it with me — there are times I’m working where she’d like to watch some 3D content, I’m sure.

Right now it’s about twice what it should cost, married to one user, and pretty uncomfortable.
 
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