Apple Debuts Chinese Online Store, Chinese Language App Store

[iSlicer]

LOL... Good that you like Shanghai... However, only rich Chinese ppls can afford Apple's product... Sad... There is no way like my family can even afford Apple's product. Here is a little explanation:
When my family were in China, my parents earn around $4000 per month together. Aside from mortgage for the condo which will take nearly half of the income. We still need pay for food, electricity, water, internet, cable. We also need saving money for my University. Medical care in China is a big expense, you are looking for minimum 1000 yuan per day if you need living in hospital. So, there is not a lot left from monthly income. You might see lots of expensive cars, rich people. But that's only count for tiny percentage of Chinese population.
Oh, by the way. Mac is only has 0.2% market share in China (i read a news article while ago).

WHAT THE? In Australia, the average family with two people working is around $4000 a month. Now, I am fortunate to have a better salary, but what about the vast majority of my friends who cant even afford a mortgage and health insurance. And don't start me on costs of food, it is ridiculous here in Australia. I often talk to my wife about Japan and how much we saved while living there because it is an absolute rip off here. OK, for a quick example with everyday products:

COKE 600ml (Australia) $3.50
COKE 500ml (Japan) 105円 or about $1.05

Chicken 500grams (A) $5 ~ 6.50
Chicken 500grams (J) $200円 or about $2.00

I can go on... Now, also, our dollar is currently equivalent to the US dollar, so why the hell are our apple products SO MUCH more than what is on the US site for apple?

Anyway, back to my point, people in Aus cant really afford and Apple either, but people save for them and buy them because they are superior in build quality and asthetics. They have a better OS, great software and a nicer more consistent user experience. There is a reason Apples stock price is rocketing and market share is growing. I think China may be no different. The majority of rich people in the world live in China, they can get it, so what about the masses? They save like we have to.

 

[nickspohn]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_0_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8A306 Safari/6531.22.7)

This is fantastic for Apple. It will be only a short while before profit in China passes the US in revenue per quarter.

 

[Nanasaki]

WHAT THE? In Australia, the average family with two people working is around $4000 a month. Now, I am fortunate to have a better salary, but what about the vast majority of my friends who cant even afford a mortgage and health insurance. And don't start me on costs of food, it is ridiculous here in Australia. I often talk to my wife about Japan and how much we saved while living there because it is an absolute rip off here. OK, for a quick example with everyday products:

COKE 600ml (Australia) $3.50
COKE 500ml (Japan) 105円 or about $1.05

Chicken 500grams (A) $5 ~ 6.50
Chicken 500grams (J) $200円 or about $2.00

I can go on... Now, also, our dollar is currently equivalent to the US dollar, so why the hell are our apple products SO MUCH more than what is on the US site for apple?

Anyway, back to my point, people in Aus cant really afford and Apple either, but people save for them and buy them because they are superior in build quality and asthetics. They have a better OS, great software and a nicer more consistent user experience. There is a reason Apples stock price is rocketing and market share is growing. I think China may be no different. The majority of rich people in the world live in China, they can get it, so what about the masses? They save like we have to.

Nah... 円 (Yen) is Japanese currency, not Chinese. The Chinese currency is Yuan or RMB. So...redo the math?

Apple product cost more in Australia, because of the shipping cost, taxation, value added thing? But one thing i know is that Apple just won't able to compete with PC manufactures in China given price of a new PC is n times lower than a Mac and people are more adopted to Windows.

 

[iSlicer]

Nah... 円 (Yen) is Japanese currency, not Chinese. The Chinese currency is Yuan or RMB. So...redo the math?

Apple product cost more in Australia, because of the shipping cost, taxation, value added thing? But one thing i know is that Apple just won't able to compete with PC manufactures in China given price of a new PC is n times lower than a Mac and people are more adopted to Windows.

hahah, Dude, I was just making a point that in Australia, we ALSO have issues with pay, price of food, electricity, mortgage. Just like the guy who apparently had issues in China. I then contrasted briefly some prices in Japan to show that it is expensive here and that even though our dollar is good against the US, we get shafted on Apple prices.

Then, I said, that we have to do the same as the Chinese, save and buy Apple if you want it. No different... My numbers are not off.. And I am a Japanese language teacher here in Australia, so I know what 円 is. What about you? 日本語で話すことができますか。

Anyway, I was just trying to say... Lots of people don't have cash, but they buy apple... THATS IT.

 

[Nanasaki]

hahah, Dude, I was just making a point that in Australia, we ALSO have issues with pay, price of food, electricity, mortgage. Just like the guy who apparently had issues in China. I then contrasted briefly some prices in Japan to show that it is expensive here and that even though our dollar is good against the US, we get shafted on Apple prices.

Then, I said, that we have to do the same as the Chinese, save and buy Apple if you want it. No different... My numbers are not off.. And I am a Japanese language teacher here in Australia, so I know what 円 is. What about you? 日本語で話すことができますか。

Anyway, I was just trying to say... Lots of people don't have cash, but they buy apple... THATS IT.

LOL, OK... Hehe... I don't speak Japanese, but i can understand some Japanese, since i watch lots of Japanese anime. I can't read Japanese. LOL. Yes, you can save money and buy Apple, but Apple has very very little market share in China, lesser than 0.2%. Most Chinese software are programmed to work under Windows only. And most of my friend in China doesn't even know what Apple is (lots people don't even know AMD).

 

[iSlicer]

LOL, OK... Hehe... I don't speak Japanese, but i can understand some Japanese, since i watch lots of Japanese anime. I can't read Japanese. LOL. Yes, you can save money and buy Apple, but Apple has very very little market share in China, lesser than 0.2%. Most Chinese software are programmed to work under Windows only. And most of my friend in China doesn't even know what Apple is (lots people don't even know AMD).

Nanasaki sits well in Japanese, I thought you may have been Japanese for a minute there: Nanasaki ななさき

Anyway, Apple has had a low share in many places, but over time they have managed to move forward. don't forget, just a couple of years back Apple was less than 4% share in the US, now they are over 20%.

Also, People in Chine do love iPods, iPads and iPhones. They will be a hit in China!

 

[Applism]

One thought...

but Apple has very very little market share in China, lesser than 0.2%.

I think you will be thrilled by the new stats after a year has passed following the openning of this online store.

Most Chinese software are programmed to work under Windows only.

True but switching to Mac development will not pull all of their engineers' hair. There are already attempts like Kingsoft Dictionary and Tencent QQ or whatever.

And most of my friend in China doesn't even know what Apple is (lots people don't even know AMD).

Highly disagree on this statement. APPLE in China is a full stand of Zhuangbility if you are aware of this. So people know apple (even my 55-year-old father, a not-rich chinese middle-age man, has an iPod Touch) in China and they will love it after they really compare their old computer to precise Apple ones.

 

[Applism]

Then, I said, that we have to do the same as the Chinese, save and buy Apple if you want it. No different... My numbers are not off.. And I am a Japanese language teacher here in Australia, so I know what 円 is. What about you? 日本語で話すことができますか。

Anyway, I was just trying to say... Lots of people don't have cash, but they buy apple... THATS IT.

こんにちは。

 

[Applism]

Nanasaki sits well in Japanese, I thought you may have been Japanese for a minute there: Nanasaki ななさき

Anyway, Apple has had a low share in many places, but over time they have managed to move forward. don't forget, just a couple of years back Apple was less than 4% share in the US, now they are over 20%.

Also, People in Chine do love iPods, iPads and iPhones. They will be a hit in China!

Highly agree. Your name (iSlicer) is fun.

 

[Eraserhead]

However the pricing is about 10% more than, for example, the Singapore store (which also always offers free shipping). Example: Macbook Pro 15" 2.53 which I recent bought in Singapore for S$2888 is S$3116 at today's exchange rate.

I suppose the difference is GST/VAT. GST in Singapore is 7%, whereas VAT in China is 17%.

Singapore is one of the cheapest places in the world to buy electronics - probably the cheapest after Hong Kong.

Fastest growing language.

That isn't true, the fastest growing language is definitely English.

 

[CaoCao]

What are the odds Apple will hit $400 within a year? Is there no limit to Apple?

 

[hamlin]

WHAT THE? In Australia, the average family with two people working is around $4000 a month. Now, I am fortunate to have a better salary, but what about the vast majority of my friends who cant even afford a mortgage and health insurance. And don't start me on costs of food, it is ridiculous here in Australia. I often talk to my wife about Japan and how much we saved while living there because it is an absolute rip off here. OK, for a quick example with everyday products:

COKE 600ml (Australia) $3.50
COKE 500ml (Japan) 105円 or about $1.05

Chicken 500grams (A) $5 ~ 6.50
Chicken 500grams (J) $200円 or about $2.00

I can go on... Now, also, our dollar is currently equivalent to the US dollar, so why the hell are our apple products SO MUCH more than what is on the US site for apple?

Anyway, back to my point, people in Aus cant really afford and Apple either, but people save for them and buy them because they are superior in build quality and asthetics. They have a better OS, great software and a nicer more consistent user experience. There is a reason Apples stock price is rocketing and market share is growing. I think China may be no different. The majority of rich people in the world live in China, they can get it, so what about the masses? They save like we have to.

$4000 a month for a family? What the hell. In Canada ours is almost double that, close to 7000 a month and the US is probably even more than that. I never thought Australia was that bad.

 

[Mochi Hana]

hahah, Dude, I was just making a point that in Australia, we ALSO have issues with pay, price of food, electricity, mortgage. Just like the guy who apparently had issues in China. I then contrasted briefly some prices in Japan to show that it is expensive here and that even though our dollar is good against the US, we get shafted on Apple prices.

Then, I said, that we have to do the same as the Chinese, save and buy Apple if you want it. No different... My numbers are not off.. And I am a Japanese language teacher here in Australia, so I know what 円 is. What about you? 日本語で話すことができますか。

Anyway, I was just trying to say... Lots of people don't have cash, but they buy apple... THATS IT.

日本語は少し話せます。

 

[leonstafford]

Am doing a stint in Shenzhen now. Online store still shows no new MacBook Airs..

Thank god, finally. I live in a town about 5 hrs by car from Shanghai so it's not too convenient to go there to buy something. I've been checking the store for a few months now ever since it went live.

Interestingly, according to the help page one can use an international credit card for payment. I wonder how well that will work. Think I might buy something and try it.

Now if the cn itunes store would just get music (even Chinese music would be OK), I'd be a happy dude.

Google translates this for me from the MBA page:

"The supply of this product related to wait for approval, prior to receipt of approval can not be on sale"

 

[Nanasaki]

I think you will be thrilled by the new stats after a year has passed following the openning of this online store.

Sure, there are still lots of rich family in China that can afford Apple's product, so there really isn't so challenge for Apple sell many product in China. But i can say that, mid-class family not likely buying a Apple's Mac (they can buy iPod or iPod touch or even iPad), given Mac's price is significantly higher than PC price in China. You can get a well configured laptop for 3000 Chinese Yuan, but a entry level Macbook will cost 8000 Chinese Yuan.

True but switching to Mac development will not pull all of their engineers' hair. There are already attempts like Kingsoft Dictionary and Tencent QQ or whatever.

Yes, true. But still several softwares that i am using daily still Windows-Only. So... this is why i use Windows ALOT more often than Mac. BTW, i am using Mac typing this post...

Highly disagree on this statement. APPLE in China is a full stand of Zhuangbility if you are aware of this. So people know apple (even my 55-year-old father, a not-rich chinese middle-age man, has an iPod Touch) in China and they will love it after they really compare their old computer to precise Apple ones.

Maybe true in your city. But at least in my city, very few people know about Apple. Don't forget, village population count more than 80% of Chinese population. My city is very small city compare with Beijing or Shenzhen.... At least, i don't even know Windows XP (so i don't know Apple either) before i came to Canada. BTW, people all over the world love show off their NEW Apple product.

 

[Adidas Addict]

Why the hell would 23 people vote this as a negative?

 

[Nanasaki]

Nanasaki sits well in Japanese, I thought you may have been Japanese for a minute there: Nanasaki ななさき

Anyway, Apple has had a low share in many places, but over time they have managed to move forward. don't forget, just a couple of years back Apple was less than 4% share in the US, now they are over 20%.

Also, People in Chine do love iPods, iPads and iPhones. They will be a hit in China!

LOL, Nanasaki is my favourite anime character (She is in anime/game called Amagami SS/Amagami). LOL... I agree with you this time.

Chinese love iPod, iPod Touch or iPhones. Price is relatively cheaper compare with Apple Computers. And most people can afford iPod, iPod Touch. For Apple computers, i guess, most mid-class family would choice PC over Mac, simply because you can get well configured PC laptop for as little as 3000 Chinese Yuan, but entry level Macbook is cost 8000. But Apple surely can expand their market-share in China, give lots of rich family and Apple-lovers in China. So, i guess Apple will have larger share over time.

Apple started increasing share AFTER they switch to Intel and release of bootcamp. I have seen too many people buying a Mac and using Windows all the time (i.e. my roommates and my best friend from China). Also, it is the soul reason i brought my first Macbook (i don't like vista back then, so i decide get Macbook and use Windows XP). I mean, it is good to see Apple has larger market share, so that Microsoft could release better and better product for us (at least, we have better choices).

 

[ericschmerick]

Maybe true in your city. But at least in my city, very few people know about Apple. Don't forget, village population count more than 80% of Chinese population. My city is very small city compare with Beijing or Shenzhen.... At least, i don't even know Windows XP (so i don't know Apple either) before i came to Canada. BTW, people all over the world love show off their NEW Apple product.

I think it's fair to say "most" people in China don't know (much) about Apple. It's also fair to say that "most" people haven't been to an IT supermarket in China, but basically anyone who has will most certainly have seen Apple logos and products (real or fake) all over the place. I have to say I've been surprised by the penetration of Apple, at least from a visibility standpoint if not from a real use standpoint, into second and third tier cities.

I live in Hefei, which is I guess a "second tier" city (but feels more like a third, fourth, fifth tier city). It's 3.5 hrs by high-speed train from Shanghai. When I first moved here I was sure there would be absolutely no way I could buy apple anything. Much to my surprise, there is a "Apple shop" right downstairs from my house. It's one of these little IT shops that advertises itself as an "Apple authorised retailer", though I highly doubt they are. The shop is vaguely modeled after a (tiny) apple store, and filled with a weird mix of previous generation and current apple stuff. I guess whatever they can get their hands on.

I see the same 20-something group of guys sitting around inside all day long paying XBOX on the big screen TV inside, or playing QQ games or streaming music from baidu on the computers (which are all boot-camped into windows). The only business I've ever seen them do is iPhone sales. I very often see a 40-something man or woman standing in there with the 20-somethings huddled around him/her trying to explain how to use the phone.

Until there is a good QQ client complete with video chat and games access, the major Chinese websites update their circa 1999 style HTML code to render properly on something other than IE and stream music without an active-x plugin, and a real xunlei/thunder client gets released for the mac, I don't think we'll see anything near the kind of adoption curve we've seen in the US.

Also worth noting, re one of the comments above about taking time to do the Chinese translation, that online payments are far more complicated in China than basically anywhere else in the world. There is an internal payment system in China that has a stranglehold on the whole country (China Unionpay), and visa is not widely used nor accepted. I suspect Apple needed quite some time to figure out how to make it easy to actually accept payments / money in a smooth way.

 

[ericschmerick]

WHAT THE? In Australia, the average family with two people working is around $4000 a month. ....

I'm pretty sure he means 4000 RMB per month.

 

[ericschmerick]

True but switching to Mac development will not pull all of their engineers' hair. There are already attempts like Kingsoft Dictionary and Tencent QQ or whatever.

I basically agree that there's going to be a huge uptake of Apple stuff in China. The iPhone is most sought after, as is the iPad, and there will surely be a big demand then for other Apple products. There is huge face value in using sleek Apple stuff, and that is worth a lot to the newly monied Chinese. 让人看你用一个苹果电脑，张很多面子。

However, most of them will be sorely disappointed (just like my wife was) that their shiny new Macs can't download/stream stuff from 迅雷 and the QQ client basically stinks. Then they will boot over into windows and never look back.

I think you're right to say that there is, and _should be_ huge developer attention paid to making killer mac software for the Chinese. Even if market share goes to 0.5% from 0.2%, it's a huge market, and that's a hell of a lot of computers.

But if it's more than, say, 0.5% in a year, I'd be surprised. There are millions, millions, millions, millions and millions of computers in internet bars in China. There is just NO WAY those guys are going to switch any time soon.

 

[Applism]

I basically agree that there's going to be a huge uptake of Apple stuff in China. The iPhone is most sought after, as is the iPad, and there will surely be a big demand then for other Apple products. There is huge face value in using sleek Apple stuff, and that is worth a lot to the newly monied Chinese. 让人看你用一个苹果电脑，张很多面子。

However, most of them will be sorely disappointed (just like my wife was) that their shiny new Macs can't download/stream stuff from 迅雷 and the QQ client basically stinks. Then they will boot over into windows and never look back.

I think you're right to say that there is, and _should be_ huge developer attention paid to making killer mac software for the Chinese. Even if market share goes to 0.5% from 0.2%, it's a huge market, and that's a hell of a lot of computers.

But if it's more than, say, 0.5% in a year, I'd be surprised. There are millions, millions, millions, millions and millions of computers in internet bars in China. There is just NO WAY those guys are going to switch any time soon.

Insight! Cannot agree more

 

[nastebu]

But if it's more than, say, 0.5% in a year, I'd be surprised. There are millions, millions, millions, millions and millions of computers in internet bars in China. There is just NO WAY those guys are going to switch any time soon.

It's worth remembering that Apple competes only in the high end of the market. The question in a year isn't market share so much as how profitable operations are. Apple may well become highly profitable in China very quickly by slicing off a chunk of the very top tier of the market. That's where most of the profits are anyway, not competing to see the most low-end low-margin boxes.

 

[Nanasaki]

I basically agree that there's going to be a huge uptake of Apple stuff in China. The iPhone is most sought after, as is the iPad, and there will surely be a big demand then for other Apple products. There is huge face value in using sleek Apple stuff, and that is worth a lot to the newly monied Chinese. 让人看你用一个苹果电脑，张很多面子。

However, most of them will be sorely disappointed (just like my wife was) that their shiny new Macs can't download/stream stuff from 迅雷 and the QQ client basically stinks. Then they will boot over into windows and never look back.

I think you're right to say that there is, and _should be_ huge developer attention paid to making killer mac software for the Chinese. Even if market share goes to 0.5% from 0.2%, it's a huge market, and that's a hell of a lot of computers.

But if it's more than, say, 0.5% in a year, I'd be surprised. There are millions, millions, millions, millions and millions of computers in internet bars in China. There is just NO WAY those guys are going to switch any time soon.

If it is base on people buying a Mac and then put Windows on their Mac, then, increase of Mac's market-share means absolutely nothing at all. Overall, it is just increase of number of Apple hardware, but market-share of Mac OS X has no increase at all, since they are not even want touch Mac OS X at all. I have LOTS of Chinese friends here in Canada only use Windows on their Macbook/Macbook Pro. So, that means, Apple sells lots of their hardware, but Also, Microsoft increase their market-share in OS world.

Unless, people there in China dramatically increased their wealth AND the government dramatically improved their health care system. AND also, software developers starting to develop full version (not the cut-down version) for Mac OS X, there just no way for Chinese accept Mac OS X anytime sooner. Remember, China has huge difference compare with North America or even Europeans.

It is good move for Apple, but Apple will face serious competition and Apple might not as successful as in North America.

 

[Nanasaki]

I think it's fair to say "most" people in China don't know (much) about Apple. It's also fair to say that "most" people haven't been to an IT supermarket in China, but basically anyone who has will most certainly have seen Apple logos and products (real or fake) all over the place. I have to say I've been surprised by the penetration of Apple, at least from a visibility standpoint if not from a real use standpoint, into second and third tier cities.

I live in Hefei, which is I guess a "second tier" city (but feels more like a third, fourth, fifth tier city). It's 3.5 hrs by high-speed train from Shanghai. When I first moved here I was sure there would be absolutely no way I could buy apple anything. Much to my surprise, there is a "Apple shop" right downstairs from my house. It's one of these little IT shops that advertises itself as an "Apple authorised retailer", though I highly doubt they are. The shop is vaguely modeled after a (tiny) apple store, and filled with a weird mix of previous generation and current apple stuff. I guess whatever they can get their hands on.

I see the same 20-something group of guys sitting around inside all day long paying XBOX on the big screen TV inside, or playing QQ games or streaming music from baidu on the computers (which are all boot-camped into windows). The only business I've ever seen them do is iPhone sales. I very often see a 40-something man or woman standing in there with the 20-somethings huddled around him/her trying to explain how to use the phone.

Until there is a good QQ client complete with video chat and games access, the major Chinese websites update their circa 1999 style HTML code to render properly on something other than IE and stream music without an active-x plugin, and a real xunlei/thunder client gets released for the mac, I don't think we'll see anything near the kind of adoption curve we've seen in the US.

Also worth noting, re one of the comments above about taking time to do the Chinese translation, that online payments are far more complicated in China than basically anywhere else in the world. There is an internal payment system in China that has a stranglehold on the whole country (China Unionpay), and visa is not widely used nor accepted. I suspect Apple needed quite some time to figure out how to make it easy to actually accept payments / money in a smooth way.

I guess Hefei is larger city than my city Taiyuan. LOL...Not seen lots of Apple shops around the town. NOT A SINGLE APPLE SHOP in DOWNTOWN area (which aren't happen in North America). The only shop i have seen is inside wholesale mall (电脑城). That's about it. How about in your city?

 

[ericschmerick]

I guess Hefei is larger city than my city Taiyuan. LOL...Not seen lots of Apple shops around the town. NOT A SINGLE APPLE SHOP in DOWNTOWN area (which aren't happen in North America). The only shop i have seen is inside wholesale mall (电脑城). That's about it. How about in your city?

I think there is a quite a bit of wealth that funnels from Shanghai directly westward through Jiangsu (SH->Suzhou->Wuxi->Changzhou->Nanjing), and in recent years really pouring into Hefei. The 250km high-speed train (动车) really sped up that process, and it connected to Hefei a few years back. Now there are lots of people doing business from Hefei into Shanghai, because the 3.5 hr train trip made it extremely convenient and not expensive to do so. That may explain why my experience in Hefei is different than what you see in Taiyuan. According to the 2000 census, Taiyuan actually has a larger population than Hefei (though I expect explosive population growth for Hefei will be shown in the 2010 census).

Anyway, the "Apple" shop I referred to before is in-fact the only "Apple" shop I've seen in Hefei so far outside of the wholesale mall (ours is 百脑汇).

I keep rambling here, but I think it's interesting to postulate about Apple's future in China. I really hope they do well.

I find it useful sometimes, even if not totally accurate, to think of China as two countries - a country of maybe 300 million, with a wealth distribution somewhat like the US (at least in real-living terms), attached to a country with 1 billion quite poor people. The wealth distribution curve as I visualize it would be bi-modal, with a hump at the top, a long space in between, and a hump at the lower end. The people in the hump near the top have the means and possibility of (and strong desire for) buying high-end products, but the much bigger hump at the bottom doesn't. However, even if apple only penetrates the top part of the curve, it's a giant market, perhaps as big as the US.

I think one of the interesting challenges, though, is that in general it seems Chinese people are not accustomed to paying for non-physical things. Songs and movies are freely available for download on the internet. So is software. My wife thinks all software is free. Her head almost exploded when I told her I spent S$1600 on the final cut pro suite. It just didn't make any sense to her.

My first experience with one of these non-apple apple stores was in Shanghai some years back. Aperture had been released and I wanted to buy it. The guys inside looked at me like I was crazy - why would they have boxed software on the shelf? But then they went to the counter, grabbed a portable drive, hooked it up to my machine, and offered to copy anything I wanted (they had literally EVERY apple software product on this drive) over to my computer. They wanted 20 RMB (S$4) for their trouble.

If you live in the windows world, you can go to nearly any wholesale computer market and they will have boxes and boxes filled with CDs of basically any software product ever made, hacked cracked and ready to go (Windows, Photoshop, AutoCAD, whatever). It costs money at that point only because it's become something physical to trade - but the price is not much more than the cost of the DVD/CD and the package itself, plus the trouble to put it together. Windows might be 50RMB (S$10). Sure it might be some weird hacked up version of the software that crashes all the time. But the time-value of money is perceived as basically zero in China, so most don't get the idea of someone who doesn't mind paying a few hundred dollars to get legitimate, working software and avoid the hassle of having to mess around with making it work.

Anyway, to some extent I found myself surprised that there's even a "paid" section in the China iTunes store, and that they actually have "top grossing" apps. It will be interesting to see how the paid software market works out in China for Apple, because my sense is that piracy is a much smaller part of the Apple eco-system than it is for the Windows eco-system.

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