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The surest way to drop your precious on the ground, while trying to put it in or get it out on the go, LOL. 😋
 
This makes the iPhone look like a bunny somehow:

1762862129247.jpeg
 
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I still think its great that Apple still has some whimsy left in the company and still commissions these silly things
I bet they even held a meeting during which the board members took turns lamenting Apple's current perceived lack of whimsey and spitballing ideas for reasserting their corporate whimsy street cred. This was the result.
 
They should have named it the iSuck™️. Then the joke would have been more obvious.
 
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Back in the day, people thought iPod Socks were expensive, and you got six of them for $29! (I liked them, and still have some!)

The profit margin on these must be amazing, especially since they're made out of plastic instead of cotton.
 
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