Good to see adverts that instead of saying "Hey look at how rubbish our competitor's products are" they say "look at how good our products are"
Is that what they're saying?
I thought the ad kinda got lost from the beginning as to what it was actually trying to convey.
I think Apple have lost the plot. The ad doesn't make me want to go out and buy one. And that music just puts your right off. Is that U2 rearing they're ugliness again? LOL Where are the cool ads with the cool music.
"Change is in the air" ??? well how about video techniques and music that look and sound like things are changing, something that capture a vision of the future. Subliminally it's not about change or moving forward but about going back. Meh!
What would have been cool is a video of the iPad Air 2 rising up into the sky (lighter than air or as light as Air), with a view through it's camera, taking photos of the changing world and cultures as it rises up into space and then have it appear on a space shuttle with astronauts using the iPad Air 2, then finishing with a view out the space station window (using the Air 2) looking back down at a breathtaking view of our earth.
It could have even started it's ascent from say TomorrowWorld in Chatahooche, with different styles of music being played as it rises up into space, with the music style becoming more ambient and floaty, giving the feeling or the perception that Air 2 is so light it could literally float up, up, up.....
But noooo, Apple just want to go with something that makes absolutely no sense to the product they're promoting.
I feel sorry for the iPad Air 2.