Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section

[happydude]

eh

variation on a theme again. apple needs a new pr team. too artsy fartsy, not enough real world. other tablet ad campaigns are kicking their a$s. i used to look forward to new apple commercials, but lately they're just blah.

 

[Keirasplace]

Boy, what you want is not a tablet.

To get equal quality to 8 MP in a 16 MP you need to have the tablet at least 10-11mm thick (because of optical limitations). So, the person wants something thicker? So, indeed NOT a tablet!

A tablet is so jittery when you shoot (by its very format) that even with IOS, you'd still get a lot worse performance than with a non OIS cheap digital camera.

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Odd.

I have the infamous iPad 3 (that was left behind ) and I have been ridiculously dissatisfied with its performance (constant stutters, slow response, ...) and was contemplating about getting an iPad Air 2 (because of the specs).

Does it really stutter, and if so, why?

It doesn't. The performance is 100 times better (CPU and GPU). If there was "stutter" it would be in the OS, not the hardware since it runs without stutter even on an Ipad 2!!

Considering how massively abysmal the performance of even a Nexus 9 with a similar hardware is (yes, they stutter); the comments comes from people that know NOTHING about NOTHING.

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variation on a theme again. apple needs a new pr team. too artsy fartsy, not enough real world. other tablet ad campaigns are kicking their a$s. i used to look forward to new apple commercials, but lately they're just blah.

You mean the tablets that sell for $100 dollars at NO PROFIT.... Those are the ones selling decently... The ones competing directly with the Ipad sell almost no volume... So, how is that "kicking their ass" (sic). Unless you have screwed up definition of kicking or ass, I don't get it...

 

[teslo]

Boy, what you want is not a tablet.

is a hybrid not a tablet? people want a surface pro competitor. lots of people.

 

[kahkityoong]

Sorry if the auto-correct on my iPad is so weak that is corrects "slightly" wrong. Although I'm not suprised that Apple fanboys don't know what innovation is.

Actually it 'auto-corrected' it because you keep spelling it incorrectly and your machine has now recorded it that way. The only thing that's weak is your spelling.

 

[Mtmspa]

Sure are a lot of droidboies out tonight. Nothing better to do than try and dis the best tablet ever made. Most are prolly typing on the iPad they dispise cuz it has an Apple logo. Pathetic.

 

[Redneck1089]

Wonder when they will release a commercial highlighting the fact you can see your finger pressure through the screen?

#JonyIvePencilDick

 

[Aldaris]

Reminds me of the old iPod commercials in a familiar way.

liked it.

 

[coolfactor]

Now I remember why I'm losing interest in these forums. The number of negative and ignorant posts is beginning to wash out the good posts. It's actually quite depressing just how cynical and demanding people can be. The problem is that those same people will never be happy. Once Apple meets their demands, they will have already moved onto new, higher demands. Ridiculous, if you ask me.

I thought this ad was pretty good because it speaks to a certain audience. It's not intended for everybody, no ad is. They each target specific audiences, so if you don't like it, then you're not in the target audience. Simple as that. Doesn't make the ad terrible.

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is a hybrid not a tablet? people want a surface pro competitor. lots of people.

If you want the functionality of a Surface Pro, then why not go buy one?

 

[Keirasplace]

is a hybrid not a tablet? people want a surface pro competitor. lots of people.

You want to take pictures with 1 cm thick 1.5 pounder ? Huh! Is that what that 16MP camera request was for? I can't take that seriously. I can maybe understand the rest of the requests, but not that one...

The only thing holding back the Ipad from being a 3-6 mm (camera in the 6mm portion) thick 200g rigid titanium, composites and glass slice is battery technology.

Because of thermal constraints, a hybrid would not be that small unless you want it to have exactly the same performance as the Ipad. Then, what's the point?

They'll probably make a model (pro?) that's an hybrid eventually, but it won't be the standard Ipad.

 

[teslo]

If you want the functionality of a Surface Pro, then why not go buy one?

well, i have been thinking about it on occasion, but is it somehow surprising to you that people would hold out for a (non-essential ~$2000) machine that is a part of their software/hardware ecosystem? it's not like i can't live without one.

 

[iLLUMI]

Good to see adverts that instead of saying "Hey look at how rubbish our competitor's products are" they say "look at how good our products are"

Is that what they're saying?
I thought the ad kinda got lost from the beginning as to what it was actually trying to convey.

I think Apple have lost the plot. The ad doesn't make me want to go out and buy one. And that music just puts your right off. Is that U2 rearing they're ugliness again? LOL Where are the cool ads with the cool music.

"Change is in the air" ??? well how about video techniques and music that look and sound like things are changing, something that capture a vision of the future. Subliminally it's not about change or moving forward but about going back. Meh!

What would have been cool is a video of the iPad Air 2 rising up into the sky (lighter than air or as light as Air), with a view through it's camera, taking photos of the changing world and cultures as it rises up into space and then have it appear on a space shuttle with astronauts using the iPad Air 2, then finishing with a view out the space station window (using the Air 2) looking back down at a breathtaking view of our earth.
It could have even started it's ascent from say TomorrowWorld in Chatahooche, with different styles of music being played as it rises up into space, with the music style becoming more ambient and floaty, giving the feeling or the perception that Air 2 is so light it could literally float up, up, up.....

But noooo, Apple just want to go with something that makes absolutely no sense to the product they're promoting.
I feel sorry for the iPad Air 2.

 

[teslo]

You want to take pictures with 1 cm thick 1.5 pounder ? Huh! Is that what that 16MP camera request was for? I can't take that seriously. I can maybe understand the rest of the requests, but not that one...

The only thing holding back the Ipad from being a 3-6 mm (camera in the 6mm portion) thick 200g rigid titanium, composites and glass slice is battery technology.

Because of thermal constraints, a hybrid would not be that small unless you want it to have exactly the same performance as the Ipad. Then, what's the point?

They'll probably make a model (pro?) that's an hybrid eventually, but it won't be the standard Ipad.

i wasn't really thinking that hard about it, but i've been privy to the 1st iPad air's capabilities in a padcaster tripod with directional mic and fairly high-quality lenses... the light weight and portability of a 'clunky' 1.5 pounder would still be preferable to a huge rig for small gigs or scouting locations, etc. it's not just about taking pics. everyone's usage will vary, but a large OS X hybrid will be a smash hit if the folks in my industry are any indication.

 

[mr.bee]

Work on an iPad? Lol
Indeed yes maybe that graphic designer when in a silly mood...
iOS is not up for it.

 

[teslo]

Work on an iPad? Lol
Indeed yes maybe that graphic designer when in a silly mood...
iOS is not up for it.

not necessarily in a silly mood when i get rough drafts of vector illustration projects done with my finger on the bus. or wireframe a site. or manage my invoicing and time tracking. even flash a PDF of my work in an elevator and land a gig.. all of this stuff is 'work' and i can achieve way more than i really even expected from the thing - when i bought it in 2010 (ipad2). that's a pretty good investment if i say so myself.

if (the general you) you can't get work done on the thing, maybe your profession just doesn't allow for it. or you're not very creative about how you use it.

 

[gijoeinla]

variation on a theme again. apple needs a new pr team. too artsy fartsy, not enough real world. other tablet ad campaigns are kicking their a$s. i used to look forward to new apple commercials, but lately they're just blah.

Blah? Not real world? Oh ok.

To be BLUNT - these ads are genius. ANY ad that ties ANY product to ACTIVE lifestyle is a winner. And ya the ad makes the iPad cool. Spot on.

Btw are you "implying" that "other" tablet commercials are kicking their "a$s" - like the Micro$oft surface pro? The very same Microsoft pro that LOST market share despite a $200 mil campaign ? The same campaign that attempts to torpedo the Mac Book Airs etc yet Mac sales posted record Gains? Ya I thought you were spot on lolololol

 

[handsome pete]

not necessarily in a silly mood when i get rough drafts of vector illustration projects done with my finger on the bus. or wireframe a site. or manage my invoicing and time tracking. even flash a PDF of my work in an elevator and land a gig.. all of this stuff is 'work' and i can achieve way more than i really even expected from the thing - when i bought it in 2010 (ipad2). that's a pretty good investment if i say so myself.

if (the general you) you can't get work done on the thing, maybe your profession just doesn't allow for it. or you're not very creative about how you use it.

The ipad has definitely come a long way from when it first debuted, but the touch interface is still best suited for viewing content and not creating it. That's why there is a demand for a Surface like device. Of course you can create with it using a variety of apps, but it still feels cumbersome over traditional input methods. Just as an example, I've used some templates in Numbers to create grading sheets for a few college courses I've taught. Inputting values is easy enough but moving around cells, formulas, and just adjusting the template in general is just a huge pain in the ass.

 

[booksbooks]

Ad sucks. Too many anonymous people. Focus on the device! I don't care about watching hipsters I don't know or care about.

 

[Mtmspa]

The ipad has definitely come a long way from when it first debuted, but the touch interface is still best suited for viewing content and not creating it. That's why there is a demand for a Surface like device. Of course you can create with it using a variety of apps, but it still feels cumbersome over traditional input methods. Just as an example, I've used some templates in Numbers to create grading sheets for a few college courses I've taught. Inputting values is easy enough but moving around cells, formulas, and just adjusting the template in general is just a huge pain in the ass.

My iPad with zagg keyboard is perfect and I use it for real work every day.

 

[FieldingMellish]

not necessarily in a silly mood when i get rough drafts of vector illustration projects done with my finger on the bus. or wireframe a site. or manage my invoicing and time tracking. even flash a PDF of my work in an elevator and land a gig.. all of this stuff is 'work' and i can achieve way more than i really even expected from the thing - when i bought it in 2010 (ipad2). that's a pretty good investment if i say so myself.

if (the general you) you can't get work done on the thing, maybe your profession just doesn't allow for it. or you're not very creative about how you use it.

Right there is the iPad Air II commercial.

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The ipad has definitely come a long way from when it first debuted, but the touch interface is still best suited for viewing content and not creating it. That's why there is a demand for a Surface like device. Of course you can create with it using a variety of apps, but it still feels cumbersome over traditional input methods. Just as an example, I've used some templates in Numbers to create grading sheets for a few college courses I've taught. Inputting values is easy enough but moving around cells, formulas, and just adjusting the template in general is just a huge pain in the ass.

I agree with that sentiment.

 

[handsome pete]

My iPad with zagg keyboard is perfect and I use it for real work every day.

Uh, good for you? I never said anyone couldn't do work with it. I pointed out the touch interface is limiting. And I haven't even mentioned any of the OS limitations yet.

Besides, you didn't actually qualify the "real work" part of your comment.

 

[Keirasplace]

i wasn't really thinking that hard about it, but i've been privy to the 1st iPad air's capabilities in a padcaster tripod with directional mic and fairly high-quality lenses... the light weight and portability of a 'clunky' 1.5 pounder would still be preferable to a huge rig for small gigs or scouting locations, etc. it's not just about taking pics. everyone's usage will vary, but a large OS X hybrid will be a smash hit if the folks in my industry are any indication.

Currently the Surface pro is I think 800g (that's 1.7 pounds I think). They won't put a 16MP decent camera in a 1.7 frame, no sir . But, you could add a camera module (they already exists, Sony I think makes one) on the back of a Ipad pro (if they make it). That,s a lot more probable and practical. You can I think even use your Ipad as a viewfinder for Canon DSLR if you really want good equipment and want more versatility in moving, mounting the camera.

 

[Tech198]

I remember the iPad (4th Gen) was targeted with a good ad as well...

Apple's aggressive advertising pays off once again..

 

[Jakexb]

Sorry if the auto-correct on my iPad is so weak that is corrects "slightly" wrong. Although I'm not suprised that Apple fanboys don't know what innovation is.


See, the numbers don't lie. The iPad has a very low adoption rate as a productivity tool.

And guess why?

Because it's a glorified toy. The iOS is simply too weak for the iPad to be anything else.

I have no idea what that means.

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Ad sucks. Too many anonymous people. Focus on the device! I don't care about watching hipsters I don't know or care about.

They're not selling a device, they're selling what you can do with it. Both kinds of ads have their place.

 

[Tech198]

You can sure clearly see the non-Apple users posting here

They stand out like a sore thumb on Xmas.

 

[mr.bee]

not necessarily in a silly mood when i get rough drafts of vector illustration projects done with my finger on the bus. or wireframe a site. or manage my invoicing and time tracking. even flash a PDF of my work in an elevator and land a gig.. all of this stuff is 'work' and i can achieve way more than i really even expected from the thing - when i bought it in 2010 (ipad2). that's a pretty good investment if i say so myself.

if (the general you) you can't get work done on the thing, maybe your profession just doesn't allow for it. or you're not very creative about how you use it.

you're right. For your use, I can see it work and for some creative professionals it will work.

But for so many professions it doesn't. I don't see an accountant use it on a bus, I don't see complex excel sheets or even number sheets.

I tried to use the ipad in my workflow, but IOS itself is just not ready for it. Unless you have a great 3rd party app and it's stimulated by your employer.

I analyse data, write functional designs, papers and create process flows.
Pages and numbers is laughable.

So if my employer doesn't stimulate me to get MS office on my ipad, and visio (not on IOS) or even omnifocus, there's no way the ipad can ever be used for what I need to do.

The ipad is for now a niche on the professional market, yet as you see this ad, it's targeted as a working tool for everyone. It kinda annoys me.