Apple Debuts Shortened 'Sound Verse' and 'Light Verse' iPad TV Ads

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 22, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today added two new 30-second video advertisements, "Sound Verse" and "Light Verse," to its YouTube channel. The pair are part of Apple's new ad campaign that focuses on how people are using the iPad for music, mountaineering and more. The uploaded clips, which have been airing on television for several days, are shortened versions of the original 90-second "Your Verse" ad that debuted during the NFL playoffs earlier this month.

    As their names imply, almost every scene in the "Light Verse" ad includes sunlight or the use of light in the scenes, while the "Sound Verse" clip features the power of sound.

    Apple also launched a companion website called "Your Verse" that takes a closer look at how the people in the advertisements are using the iPad in innovative ways, a familiar theme that Apple has promoted in the past. Late last year, the company debuted its "Life on iPad" video and companion website that showcase the many ways the iPad is transforming the home and the office.

    Article Link: Apple Debuts Shortened 'Sound Verse' and 'Light Verse' iPad TV Ads
  2. OctagonA macrumors newbie

    Dec 12, 2013
    Is it about the iPad we know about?

    The device operates below freezing at least once, it must be some iPad we know nothing about.
  3. caliguy macrumors regular


    Jun 12, 2005
    It's cool that you can do pro video with an iPad.
  4. mrgraff macrumors 6502a


    Apr 18, 2010
    These don't feel right. Like someone took a video editor and good skills, made their own shorter versions, but somehow missed the "Apple–ness" that we've come to expect.
  5. east85 macrumors 65816


    Jun 24, 2010
  6. na1577 macrumors 6502a

    Jan 20, 2008
    When was the last time Apple released an ad that wasn't terrible? I see what they're trying to do with these and it just doesn't work. It's not inspiring and it totally misses the mark, same with that Christmas one.
  7. gwelmarten macrumors 6502

    Jan 17, 2011
    Agreed - the second just doesn't sound right - especially at the end - the reading of 'what will your verse be' whilst there's dance music in the background... :(
  8. driceman macrumors 6502


    Mar 13, 2012
    These are alright, but I thought the full-length one was 10 times more powerful. Really got the message across that iPads are very useful to a lot of people and are intended to supplement your career or your passions, not to be used to play Angry Birds.

    The optimist in me is saying that Apple does actually want people's lives to improve because of iPads in one way or another; the cynic in me is saying that they're just doing their best to get a few hundred bucks out of you as soon as possible; and the realist in me says they want people's lives to improve so those people tell their friends that, and thus more iPads are purchased. :D

    Anyway, I like this ad campaign. Much better than a lot of their recent efforts.
  9. osaga macrumors 6502

    Jun 11, 2012
    These shorter ones really lost the magic of the full length version. Apparently good advertising is really hard, but I wouldn't be surprised if they hit a grand slam soon.
  10. vpro macrumors 65816


    Jun 8, 2012
    ads really

    really suck most ads are worthless and meaningless - they do not apply to real life, just a subjective impression of someone's idea of a "desirable life". all lame.
  11. Jessica Lares macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    I preferred the longer one too. Really hard to make something like that work in 30 seconds.
  12. Nevaborn macrumors 65816


    Aug 30, 2013
    They really should of done more like the Christmas ad. That was heartwarming and clever.
  13. JayCee842 macrumors 6502a


    Jan 21, 2013
  14. notjustjay macrumors 603


    Sep 19, 2003
    Canada, eh?
  15. Infinitewisdom macrumors 6502

    Sep 23, 2012
    Yep, I agree. These are actually quite lame shortened. No dramatic tension whatsoever. And I think a large part of what makes the long one work is the background music. Doesn't work here.

    The sad part (for Apple) is that I'm sure these are the spots that will run more often since they're only 30 seconds.
  16. Zyiros macrumors member


    Jan 23, 2014
    Apple's latest ads are terrible in comparison to other companies. But hey, they're Apple. They don't need to advertise as well as other companies.

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