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Apple Decides Against 34th Street Apple Store in NYC

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NYPost reports that despite Apple having leased a spot diagonally across from the Empire State Building on 34th street in New York City, they have decided against building an Apple Store at that location.
Small buildings on the site were demolished. Merchants on West 34th Street - where stores like Banana Republic and Victoria's Secret have been replacing schlocky discounters - looked forward to another spectacular Apple emporium like the one on Fifth Avenue.
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According to the Post, Steve Jobs determined "this is not for Apple" after seeing the location and run-down building across the street.

Apple reportedly pays $5,906,692 in annualized rent and is putting the site up for sublease.

Article Link: Apple Decides Against 34th Street Apple Store in NYC
 
Article Link
https://www.macrumors.com/2008/11/04/apple-decides-against-34th-street-apple-store-in-nyc/
I can see why they did this especially since they already have a bunch of stores in NYC. Another flagship store there seemed a little much IMO.
 
I honestly think NYC can take as many Apple Stores as Apple is willing to build. People will still flock to them. Right now, the three stores they DO have are always overcrowded.

But yeah... 34th Street is a terrible location. Too tacky and touristy. The upcoming Upper West Side location is perfect. I think the East Village would be a great location -- young, hip & trendy. But that might be too many locations downtown for them. Flatiron or Grand Central areas might make sense too.
 
Stick a mini-Apple Store in the New Hartford NY Best Buy. I don't want to keep going to Albany or Syracuse for my iFix.

Good move, Apple. The location is certainly not you, and 4 NYC stores just seems a bit overkill if you ask me.
 
go to an Apple store in NYC and you will understand why they want more built there. The 24 hour CUBE one near the park is crowded at 3am!!! During the day you can't even walk inside.
 
I would think maybe Brooklyn would be a good place for a new store. Isn't that where all the hipsters hang out now?
 
Rojo said:
I honestly think NYC can take as many Apple Stores as Apple is willing to build. People will still flock to them. Right now, the three stores they DO have are always overcrowded.

But yeah... 34th Street is a terrible location. Too tacky and touristy. The upcoming Upper West Side location is perfect. I think the East Village would be a great location -- young, hip & trendy. But that might be too many locations downtown for them. Flatiron or Grand Central areas might make sense too.
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A good place in the City would be maybe in Queens so you don't have to go to Roosevelt Field or Staten Island or Manhattan, like Queens Center Mall. But by South Street Seaport would be nice.

agentmouthwash said:
go to an Apple store in NYC and you will understand why they want more built there. The 24 hour CUBE one near the park is crowded at 3am!!! During the day you can't even walk inside.
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Thats why if I go to the store in the city I take the L train to the West 14th Store, that one is not as crowded at 5th Ave.

Drumjim85 said:
is that 6million for just that one location???
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Yes ONE location, do you know what the real estate in New York is like? You should look it up. An apartment could cost you $2.4 million, and thats for a 2 bed 2 bath.
 
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I'm sure Apple knew what was at this location before they started renting it. I think the economic downturn changed their minds not the location.
 
There's already a Mac specialty store in Park Slope, I have never been there but I read about it in the newspaper. I can see Apple putting one in Downtown Brooklyn, that would be pretty accessible to most. In this economy I don't think you will see it happen though.
 
i'm sure this was in apple's best interest. looking forward to seeing more apple stores in other locations
 
There was a rumor that they were putting one up on Wall St.

I can see why they didn't do 34st. Although it would have been a good spot for the commuter traffic.

I'm surprised they didn't find anything in the Times Square area.
 
Rojo said:
I honestly think NYC can take as many Apple Stores as Apple is willing to build. People will still flock to them. Right now, the three stores they DO have are always overcrowded.
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What a load of Apple RDF nonsense. 😎
Every time I go to the SoHo - recently it took 4 ****in' visits to get a MB hDD replaced 😡 - it wasn't even half full, let alone overcrowded (thanks God, I must add.)

But yeah... 34th Street is a terrible location. Too tacky and touristy.
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Ummm, yeah sure, that's not good for a... hmmm, retail store...? 🙄

The upcoming Upper West Side location is perfect.
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For UWS folks, yes...

I think the East Village would be a great location
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For selling more Macbooks and iPod for dormies, yes...

-- young, hip & trendy.
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Jeez, you sound like a really cheesy, cheap real estate agent - a lot of meaningless empty cliches... "young" - I guess but way too much 40s guy who likes to fish around there, "hip" and "trendy" - ehhehehe, for who? For clueless NYU kids coming from countryside, perhaps. 😛

But that might be too many locations downtown for them. Flatiron or Grand Central areas might make sense too.
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Silicon Alley: sounds cool but too close to the SoHo and W14th stores IMO.
GC? Perhaps... dunno, I always thought there are a lot transit mass, not locales (e.g. switching from subway to train etc.)
 
Foxglove9 said:
There's already a Mac specialty store in Park Slope, I have never been there but I read about it in the newspaper. I can see Apple putting one in Downtown Brooklyn, that would be pretty accessible to most. In this economy I don't think you will see it happen though.
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Destroying the local Apple-loyal businesses never been a problem for Jobs and as a long-time PS resident and an IT person I can tell you that probably out of all the neighborhoods in the five boroughs Park Slope sports the highest number of Macs/Mac users per capita, I'm almost 100% sure (Williamsburg could come close in the future but they still have a lot of crappy streets to 'pretty up'...😉)
It would be a pretty sure business to open one but if you think about it Apple typically prefers areas where chances for walk-in sales are the highest IMO.
 
 
Apple should forget all about yet another Apple Store in N.Y.
N.Y. is spoiled.
What Apple need to do is to open an Apple Store in Denmark. Just one, please.

In the July/August issue of Monocle (Tyler Brûlés monthly style bible), Copenhagen was ranked no. 1 among "The World's 25 Top Cities for Quality of life". In addition the magazine proclaims the capital of Denmark as "Best Design City".

Yet we don't have a single official Apple Store in Denmark.
Come on Apple. Your retail magic would be a perfect fit over here.
 
flottenheimer said:
Apple should forget all about yet another Apple Store in N.Y.
N.Y. is spoiled.
What Apple need to do is to open an Apple Store in Denmark. Just one, please.

In the July/August issue of Monocle (Tyler Brûlés monthly style bible), Copenhagen was ranked no. 1 among "The World's 25 Top Cities for Quality of life". In addition the magazine proclaims the capital of Denmark as "Best Design City".

Yet we don't have a single official Apple Store in Denmark.
Come on Apple. Your retail magic would be a perfect fit over here.
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They do need another store somewhere in the 5 boroughs but not Manhattan because allot of the people who visit the Apple Store's in Manhattan are from Queens and Brooklyn. Since the 5th Ave store is always crowded and they need to spread the crowd around the boroughs. And I wouldn't say that we are spoiled, come here and you will see, how do you know if your all the way in Denmark?
 

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kamm said:
You mean somewhere in the middle? Along the BedSty-East NY-Jamaica line? Suuuure! 😎
That is, my friend, a hard-core ghetto line, IMO the worst part of NYC.
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I'm not talking about along that line but anywhere between those 2 locations, by the map I'm just showing you how far the 2 locations are by public transit. We need an Apple Store in Queens and/or Brooklyn somewhere between the 2 stores so we don't have to go to 5th Ave, West 14th or Roosevelt Field. I always go to the Roosevelt Field location because I'm always by Queens Center Mall.
 
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