Apple Design Chief Jony Ive Attends 'Manus x Machina' Met Exhibition Opening

[69650]

Resting on their laurels? Not from my seat, in the last year or so:

- A new line of iPads in 2 sizes with the addition of highly regarded stylus. This product has made the biggest change to my working life in the last 5 years (completely ditched paper - all notes now taken digitally).
- New True Tone display - massive difference when using iPad outdoors (hope this tech filters to other iOS devices).
- The A9 and A9X: designed in house, well regarded performance.
- iPhone with 3D Touch - something else which has made working life quicker (can get through dozens of emails in a much smaller amount of time).
- Research Kit: fingers crossed this leads to some good.
- A completely new MacBook line (Retina 2015), introduces several firsts for Apple - USB-C, new Butterfly mechanism keyboard, fanless, custom shaped battery, individual LED backlit keys (as opposed to an array previously), Force Touch trackpad.
- The 2105 MacBook (Retina) has also just received an internal upgrade with some decent performance boosts.
- Expanded Transit directions in Maps to new cities.
- A new Apple TV with a much requested App Store.
- Roll-out of Apple Pay to new countries.
- Released 2 operating system updates (OS X 10.11, iOS 9) and 2 new Operating systems (watchOS and tvOS).

Like you say the growth was never going to continue forever. I'd sit and watch. If the overall decline continues for a number of years then maybe worry. As a shareholder I'm not worried one bit. The Icahn sale has allowed me to buy more at IMO a good price. The points he Icahn about China are valid - and something to keep an eye on.

Besides, Apple has always been slow. Rarely are they first to market. And even when they do, they release products which to most people are "lacking". It has worked well for a long time:

http://www.macworld.com/article/1151235/apple_rolls.html



OLED will come. You can just go to a supplier and ask for 200 million+ of something a year. That's one of the sad parts of success. Some things take longer to procure. Just like Touch ID sensors, very limited at the start and were a bottle neck. Also maybe there were waiting for the technology to mature OLED is fairly new (and has been improving a lot over the last few years). Ive himself has spoken of the benefits of the OLED technology on phones. From the rumours it appears they are lining up something for 2017.

On the other side I don't really see a huge difference between the OLED on my Watch and the LED on the iPhone. Both are good. Tap to wake would be nice. But I'm not going to worry if they stick to LED.

All nice to have but none of them are going to set the world on fire. Without striking new designs to see, Apple's reputation for innovation will inevitably diminish in the eyes of the average consumer.

 

[C DM]

You've expressed it very well.

While Apple wasted a few years... attempting to hold us hostage to a smartphone with a tiny screen, Google, Samsung, LG and the like innovated and perfected their craft.

The Nexus 6P, Galaxy S7 and LG V10 are stellar examples of contemporary smartphones. Each one is fast, fun and highly useful.

By the time Apple caved and released the 6 series it was nothing of consequence. Save for Apple's world class advertising making it a larger than life sales hit.

So everything could be explained just by marketing? Doesn't really sound like there's much to discuss if it call can just fall back onto that and that's it.

 

[Keane16]

All nice to have but none of them are going to set the world on fire. Without striking new designs to see, Apple's reputation for innovation will inevitably diminish in the eyes of the average consumer.

I never said they'd set the world on fire.

But more importantly 1 of them has set my world on fire. The iPad Pro is the biggest thing to happen to my working life in the last 5 (possibly more) years. I've always taken a notebook or my laptop into meetings. No more. All my notes are hand written on the iPad Pro now and automatically converted into type. I couldn't be happier (I just wish this was a thing 20+ years ago - all my academic notes, all my historical work notes all stored digitally, all instantly searchable would've been sweet). Youngsters today have no idea how good they have it). Another, the True Tone display, allows me go and sit in with my iPad outdoors and go through work. I couldn't do that with prior iPads.

"Without striking new designs to see" - maybe I'm just getting on, but meh. Give me things that are useful. Like Pencil support. Like fanless laptops. Like 3D Touch. Like True Tone displays. Things that make my life easier.

What is a striking new design going to do for me? What does that even entail? Why do you want it? As the "tech guy" I don't recommend things to friends and family because they are striking. I recommend them because they'll help them get things done, provide long term value for money, have a good build quality, come with great support etc.

 

[tw1ll]

I never said they'd set the world on fire.

But more importantly 1 of them has set my world on fire. The iPad Pro is the biggest thing to happen to my working life in the last 5 (possibly more) years. I've always taken a notebook or my laptop into meetings. No more. All my notes are hand written on the iPad Pro now and automatically converted into type. I couldn't be happier (I just wish this was a thing 20+ years ago - all my academic notes, all my historical work notes all stored digitally, all instantly searchable would've been sweet). Youngsters today have no idea how good they have it). Another, the True Tone display, allows me go and sit in with my iPad outdoors and go through work. I couldn't do that with prior iPads.

"Without striking new designs to see" - maybe I'm just getting on, but meh. Give me things that are useful. Like Pencil support. Like fanless laptops. Like 3D Touch. Like True Tone displays. Things that make my life easier.

What is a striking new design going to do for me? What does that even entail? Why do you want it? As the "tech guy" I don't recommend things to friends and family because they are striking. I recommend them because they'll help them get things done, provide long term value for money, have a good build quality, come with great support etc.

Can't disagree with what you said. This thread was sparked by Ive poncing around at a luvvies bash.......that's what is so annoying. Apple set such high expectations that people get easily disappointed but the real frustration is that with such immense intellectual and financial resources available to the management team they keep falling back on the "we have incredible stuff, just not today" speech. Ive currently seems to be living off past achievements when you would think the real challenge for someone who doesn't have to work any more for a living would be to be back at base showing that he can top the last success again and again until he dies.