I agree, solid analysis. The “Pro” moniker is just a marketing ploy, and naive buyers are falling for it. It’s a tactic to slap a premium price on products like the Vision Pro, iPhone Pro, MacBook Pro, or high-end DSLRs, making people think they’re getting elite performance when it’s often just marginal gains for a niche that doesn’t need the hype.
…But you ARE getting elite performance from Apple’s flagship prosumer devices a significant and meaningful prosumer segments appreciate and prefer that’s not naive—they’re often only the other option because Apple has the supply chain to pull it off—or far sooner than others.
That’s absolutely the case with the Vision Pro, iPad Pro, Pro Display XDR, Mac Studio, and Macbook Pro.
Prosumer devices such as the 5090 again consistently have that advantage that appeals to critical prosumer segments/areas Apple strategically also accommodates such as Silicon Valley, Hollywood, and major tech cities in which such audiences have the disposable income during their peak adult years to not derive themselves from the best products in categories they value/need.
A Vision Pro has no serious competition in the prosumer segment: Unfortunately majority of prosumer and non-prosumer headsets don’t even have HDR to even watch non-spatial premium content at professional quality, let alone Dolby Vision Pro + the laptop-level APU it has.
A Macbook Pro is significantly superior than most prosumer ultrabooks—especially its battery life paired with 64GB-128GB RAM configs with its single-core and GPU horsepower + its screen that’s a high PPI screen with 1600 peak nits + 1000 sustained nits performance.
An iPad Pro with its tandem OLED, nano-texture Dolby Vision 1600 peak nits, 1000 sustained nits is a cut above the competition.
A Mac Studio has no serious competitor for a prosumer all-in-one at its scale (Nvidia is finally addressing that and to an extent Strix Halo).
Apple understanding that spatial computing has to be fundamentally much more expensive than traditional computing has elected to prioritize prosumers first with their initial efforts in the computing category.
That’s the audience least impacted by the current economic downturns that also is computing at a level to pursue and seriously extending their computing hardware portfolio
with such kind of products.
Many others are conservative with their money and standoffish about the utility to their casual use and investment in computing hardware.
Many casual users merely want an entry with mediocre picture quality passable enough to render already pixelated graphics fast yet somehow cheaper than traditional computing hardware (a pipe dream without being a loss leader losing money supported by something else not actual selling the hardware at a profit).
