I think Apple is destroying it's base, the creative artist crowd. These are the people that supported apple through it's hard times, and went out to the streets and evangelized for Steve Jobs. What do we get? No matte screens? No Firewire? Now that Apple is ignoring the creative artists they will no longer recommend mac to every man, women, and child. But once this whole iPod, iPhone fad dies down Apple will not have their new found consumers and their base will be all but gone. Same thing with Nintendo... Hardcore gamers that like Mario, Metroid, and Zelda supported them through the hard times, but now they have great success with casual gamers, they are ignoring the base, when the Wii fad is over so is Nintendo, because their hardcore base will be gone. Why can't companies serve their base and their new found casual consumers at the same time???