Heh, that was my reaction too. Watching a concert, then you get spammed to buy tickets?
No thanks.
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Apple Developing Interactive Widgets for Apple TV
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Heh, that was my reaction too. Watching a concert, then you get spammed to buy tickets?
No thanks.
I can see this is the next obvious way for advertising to go and you have to suspect Google are also involved. It could be directly connected into Google Ads and contextually driven by TV content using meta data in the video stream just as they are on the web by text content. Heck I could imagine placing them in TV content being as easy as it is in in a web page with iWeb. What a huge potential market! iAd ad creator tool anyone?
It does have the potential to be to TV what pop ups are to the web and unless there is a 'sales widget' blocker option too, it may be annoying. Having said that there are positive potential uses too. Direct feedback from the viewer on any subject desired.
They would want to be VERY careful, if targeted advertising is the purpose of this.
One of the main reasons why a lot of people like the download/rental option is the complete lack of advertising. If they introduce advertising to paid downloads, I think it would kill the market stone dead.
On the other hand, if they were provide free downloads, paid for through advertising in this manner, that might be different..
Sounds like a more up to date version of the interactive tv we've had in the UK for 10 years.
Well, it's rubbish to be honest. Not used very often, and limited by the uplink. Yeah, you could have voting and stuff for news topics, but nobody really made proper use of it (apart from sideband video streams).
AMEN! Its the same reason I have never listened to the radio since I got an iPod, and I hope Apple does the same thing with TV. It is so loud and obnoxiously annoying it gives me headaches, and I'm only 26 lol. The only thing I ever watch is a calm documentary at night before bed or maybe Conan
P.S. People do realize that this is why America has ADD right? Anyway...
I'm 21.Stopped listening to radio long time ago. Radio is even worse. Commercials are terrible, DJs shouldn't exist, music is the worst. I like talk radio, NPR has potential. I listen to podcasts, occasionally I download the Howard Stern Show for long car rides. I even had Leopard's Alex voice read a whole book onto an mp3 file and listen to that.
Apple's patents are not always intended as literally as they appear. This doesn't just have to be widgets with respect to live tv, but any media stream. You could be listening to iTunes or renting an iTunes movie, for instance and iTunes pops up info about the artist, the director, or whatever related info might exist. It would really be like dvd commentary tracks on regular dvds now.
There's a lot of potential here. And I wouldn't rule out Apple once again including tv tuners or cable cards or something into future releases. They'll do it once they can put a unique spin on them. This could be it. The application is a "old" already. Remember the iPhone came in 2 years. Something could be almost ready to go with this, too.
There's a lot of potential here. And I wouldn't rule out Apple once again including tv tuners or cable cards or something into future releases. They'll do it once they can put a unique spin on them. This could be it. The application is a "old" already. Remember the iPhone came in 2 years. Something could be almost ready to go with this, too.
What's new about this?
I'm not sure how this is anything new DVDs have been doing this sort of thing for years (when developers can be bothered to do it).
Also, the BBC and Sky TV already do things like this when watch digital TV things can pop up during programmes, you can push the coloured buttons to view current statistics, listen to the referees talking to each other, etc.
I'm not sure how this is anything new DVDs have been doing this sort of thing for years (when developers can be bothered to do it).
Also, the BBC and Sky TV already do things like this when watch digital TV things can pop up during programmes, you can push the coloured buttons to view current statistics, listen to the referees talking to each other, etc.