Apple Devices Continue to Earn Highest Customer Satisfaction Score Among PC and Tablet Makers

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Apple's Macs and iPads had the highest customer satisfaction score among PC and tablet makers in 2019, according to new data released today by the American Customer Satisfaction Index.

In the 2019 Household Appliance and Electronics Report, Apple earned an ACSI score of 83, the same score that it had in 2018. Apple's overall satisfaction score was higher than scores from Samsung (81), Amazon (79), HP (78), Acer (77), and others.

In the overall industry rankings, Apple stays on top for a second year with a stable and high ACSI score of 83, and its customers have by far the highest expectations. Despite a 1% downturn, Samsung keeps second place at 81 and no longer ties with Amazon, which falls much further. Amazon tumbles 4% to 79, just a point above the industry average. Among the three leaders, Apple demonstrates an advantage across all aspects of the customer experience, but it still lags both Samsung and Amazon for value.
The ACSI says that Samsung is the "industry leader" when it comes to the desktop segment with Apple in second place, but Apple devices win out when it comes to laptops and tablets, earning it the top overall score.

As with last year, Apple earned best-in-class ratings for everything from device design to features and available apps. Apple, says ACSI, demonstrates an advantage "across all aspects of the customer experience."

When it comes to overall customer satisfaction, desktop PCs, notebooks, and tablets still lag behind overall smartphone satisfaction, but amid larger machines, desktop computers have higher levels of customer satisfaction.


To create its scoring system and compile device scores, the ACSI uses data from interviews with approximately 300,000 customers to analyze customer satisfaction with hundreds of companies across dozens of industries.

Article Link: Apple Devices Continue to Earn Highest Customer Satisfaction Score Among PC and Tablet Makers
 

Sasparilla

macrumors 65816
Jul 6, 2012
1,457
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Nice to see. They normally do a good job of fixing issues that pop up, although there are outliers. Looking forward to seeing a fix for the keyboard issues that have plagued the notebooks for 4(?) years now.
 

Abazigal

macrumors G5
Jul 18, 2011
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That’s funny. According to comments on forums and social media, Apple is overpriced, non-innovative garbage. Apparently Samsung and Google offer a lot more than Apple does or ever could.

Something isn’t adding up. Oh well.
Well, the masses have voted with their wallets.

While a small but vocal minority bash Apple online, the rest do what really counts - buy the products which work best for them, and there you have it.
 

Jsameds

Suspended
Apr 22, 2008
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That’s funny. According to comments on forums and social media, Apple is overpriced, non-innovative garbage. Apparently Samsung and Google offer a lot more than Apple does or ever could.

Something isn’t adding up. Oh well.

It's almost as if having bigger numbers on your spec sheet doesn't translate to a better end user experience or something..
 

djcerla

macrumors 68000
Apr 23, 2015
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As an Apple user since 1995 I would go 100% Apple for everything from cars to TVs should they enter those markets. Everything works together well, no frictions.

Generally robust products with little or no service needed, lasting years and years (my mother’s 2008 iMac still runs flawlessly, even its original mouse).
 

dantroline

macrumors 6502
Oct 28, 2016
353
494
That’s funny. According to comments on forums and social media, Apple is overpriced, non-innovative garbage. Apparently Samsung and Google offer a lot more than Apple does or ever could.

Something isn’t adding up. Oh well.
It is overpriced, non-innovative garbage, but that's what we like about it.
 
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newyorksole

macrumors 601
Apr 2, 2008
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As an Apple user since 1995 I would go 100% Apple for everything from cars to TVs should they enter those markets. Everything works together well, no frictions.

Generally robust products with little or no service needed, lasting years and years (my mother’s 2008 iMac still runs flawlessly, even its original mouse).
Yooo my Mid-2010 iMac is still running without a hitch and I have the original APPLE RECHARGABLE BATTERIES lmao along with the original keyboard and trackpad. Apple hasn’t done wrong by me yet.
 

TechRunner

macrumors member
Oct 28, 2016
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I guess I don't follow desktop trends that closely, because I didn't even know Samsung made desktops, let alone was "the industry leader"...
 
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MauiPa

macrumors 6502a
Apr 18, 2018
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Nice to see. They normally do a good job of fixing issues that pop up, although there are outliers. Looking forward to seeing a fix for the keyboard issues that have plagued the notebooks for 4(?) years now.
Apparently, a bit of false narrative about how widespread the issue really is. No one that I know who has one has had any issues with the keyboard and in fact love them. If it was really that bad, wouldn't it be reflected in the stats? And at least apple fixes what is wrong, lots of vendors give you the old middle finger salute
- - Post merged: - -

It's because we are sheeple, praising Apple despite our sub-par experience :) (/S)
its a form of hypnosis, delivered to people through ice cream
 
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FreeSpeech1st

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Sep 14, 2019
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Samsung isn’t anywhere near above 80 👎🏻 I don't think anyone should take ACSI as legitimate data for measuring the customer satisfaction rate.
 
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MauiPa

macrumors 6502a
Apr 18, 2018
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Up until recently I never did either. However their methodology is secret so make of the numbers as you will. Frankly it’s nice to see but in the other hand if it’s published it must be true.
or if someone says something with absolutely no basis, it must be true.
 
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