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I’m surprised Apple and Samsung are tied for tablets. What’s that all about?

I had a Samsung tablet and phone, and they are actually very good devices. The interface feels "cleaner" and sharper than Apple, but the Apple ecosystem is better.
 
I’m surprised Apple and Samsung are tied for tablets. What’s that all about?
Well, it’s percentages who are satisfied, not raw numbers, so maybe all 5 people who have Samsung tablets are happy with them? ;)

Frankly, iPads are so good and so prevalent that you’d have to be already super happy with Samsung to seek out one of their tablets, so maybe theynwere heavily predisposed to like them.
 
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What’s surprising is how close the competition is. That’s bull dropping. I can accept competing products are comparable in the phone market. I can accept competition might exceed Apple in the personal assistant, music/TV subscription market. But in the tablet and PC market, it’s not even close. Common, which tablet can compete with the iPad? This looks to me like an illegal scheme by Samsung’s marketing team.
 
Another way to view it, they almost have the same percentage (a couple of points off) as all the other cheapo brands out there, not very impressive.
 
What’s surprising is how close the competition is...
Yes, according to the ACSI. According to another purveyor of customer satisfaction, the numbers could be different depending on the questions asked and the proprietary methodology used to tally the results.

How the numerical ACSI value is determined?

American Customer Satisfaction Index (ACSI) is an index based on three different values: Customer expectations, perceived quality, and perceived value. These parameters consider different aspects of customer satisfaction. The weight for each of these factors is calculated using a proprietary technology
 
What’s surprising is how close the competition is. That’s bull dropping. I can accept competing products are comparable in the phone market. I can accept competition might exceed Apple in the personal assistant, music/TV subscription market. But in the tablet and PC market, it’s not even close. Common C'mon, which tablet can compete with the iPad? This looks to me like an illegal scheme by Samsung’s marketing team.
The surveyor's aren't asking Apple product owners how they feel about Samsung tablets. They're asking Samsung tablet owners what they think about the product they own. Do they like the product they bought. Yes or no. Pretty simple. The same way they ask Apple tablet owners about iPads. Do they like the product they bought. Yes or no. Equally simple.

So let me get this right. Samsung devised an illegal marketing scheme to be labeled 2nd. <derp>

People like what they like. Not relative to some other product they may not own, just simply like what they like.
 
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i wish i could get my hands on all of this glorious data :D so much to glean from all this. one of the first things i'd like to know is if there's a model-specific breakdown. it isn't entirely fair to compare mass market producers that might sell a $500 machine at Walmart to the satisfaction of a $2000+ MacBook Pro. things i would love to know...

what's more satisfying? 13.3" vs. 14.1" vs. 15.6" vs. 17.3" (that's what she said)

how long on average do users keep each brand/model?

do users buy a second model from the same company? for instance, is there any brand loyalty among PC companies, or do people just grab whatever PC is on sale at Amazon/Costco/wherever

Apple leads the way for me in the user experience by about a thousand miles, not just on their device but starting on their website.. Just going to Asus, Dell, Lenovo or Microsoft and attempting to purchase a device or learn about it is agonizing. Dell and Lenovo are especially bad, probably because they have 47,000 different versions of products. With Apple, I'm less than 5 clicks away from reading about the "Design" or "Tech Specs" of any of their products, even right here typing this message.
 
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I'm not sure why this surprises. People who buy iPads generally like them. People who buy Samsung tablets generally like them. Both do an excellent job of delivering what the customer wants.
I think what that other poster was saying is when it comes to tablets you don't generally see people out in the public sporting a Samsung Galaxy Tab. It's common to see to iPads in businesses, enterprise environments, schools, hospitals and many people in cafes for personal use.
 
Anyone work in this biz? Lot of the conclusions are based on assumptions and garbage data from customers who justify their purchase.

Ever ask someone about the deal they got on their car? Always a “great deal” and very happy. People don’t want to admit they made a bad decision, so they’ll justify it until they finally come to terms with it.
 
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Apple leads the way for me in the user experience by about a thousand miles, not just on their device but starting on their website.. Just going to Asus, Dell, Lenovo or Microsoft and attempting to purchase a device or learn about it is agonizing. Dell and Lenovo are especially bad, probably because they have 47,000 different versions of products. With Apple, I'm less than 5 clicks away from reading about the "Design" or "Tech Specs" of any of their products, even right here typing this message.

Lenovo's customer service is just embarrassingly bad and their Thinkpads constantly have multiple problems. Horrible for a company who charges on par with what Apple charges for MacBooks. They know their legacy lemmings (customers) will buy a Thinkpad simply because of the name and don't care if Lenovo improves the quality or employs any innovations in their Thinkpads so that's why Lenovo sucks so badly.
 
Lol Razer isn't even on there... lmfao. Hope that changes someday though
 
I expect that at this point buying a non iPad tablet is a very personalised decision to the extent that no matter what you would have to say you are satisfied with it.

Interesting that HP and Dell are neck and neck. They are the go to for corporate devices. Below the level of XPS, Dragonflys or Spectres, which are around MBP quality, the latitudes and elitebooks are absolute, unreliable rubbish. I might put elitebooks above latitudes, but that is faint praise.
 
So let me get this right. Samsung devised an illegal marketing scheme to be labeled 2nd. <derp>
Would you believe if they were number one? Being viewed as Apple’s primary competitor is a very good marketing strategy. If you look at the product launches of all phone manufacturers, from Samsung to LG to Microsoft, to blackberry (in the past), to Huawei, to Xiaomi... they all compare their products to the iPhone on stage. It’s not like a customer goes: “Shall I buy a Xiaomi or an iPhone?”. Ideally, Xiaomi’s competitor is Huawei and LG’s competitor is Samsung. But that’s not how companies want to portray themselves.They want the public to view that their phone is an iPhone alternative. Not for iPhone customers to buy it. But for Android customers to but it. It’s a marketing strategy that works and bring is Billions.
 
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Would you believe if they were number one? Being viewed as Apple’s primary competitor is a very good marketing strategy. If you look at the product launches of all phone manufacturers, from Samsung to LG to Microsoft, to blackberry (in the past), to Huawei, to Xiaomi... they all compare their products to the iPhone on stage. It’s not like a customer goes: “Shall I buy a Xiaomi or an iPhone?”. Ideally, Xiaomi’s competitor is Huawei and LG’s competitor is Samsung. But that’s not how companies want to portray themselves.They want the public to view that their phone is an iPhone alternative. Not for iPhone customers to buy it. But for Android customers to but it. It’s a marketing strategy that works and bring is Billions.
Whether or not I would believe they were #1 is immaterial. The illegal marketing scheme idea makes no sense. The ACSI isn't a consumer facing organization, so getting them to fudge numbers year after year, again, makes no sense. A far more sensible reason is people tend to like what they buy. Even people who aren't buying Apple products. ;)
 
Anyone work in this biz? Lot of the conclusions are based on assumptions and garbage data from customers who justify their purchase.

Ever ask someone about the deal they got on their car? Always a “great deal” and very happy. People don’t want to admit they made a bad decision, so they’ll justify it until they finally come to terms with it.
And your conclusion is considerably overgeneralized and doesn’t appear to be based on data of any kind. People do regret purchases all the time, and if dissatifaction is high enough, they can get rather vocal about it. Customers that are satisfied often say nothing at all, as the product just does what they expected it to do. Not everyone is a rabid fan of a particular corporation, and those users are the real influencers of these results.

Besides, you get a 14 day no-hassle return on any Apple hardware. So if the product is truly a disappointment or fails to meet your needs, you can just sent it back for a refund. I just tried a MBA 2020, and while I liked it a lot, it just wasn’t what I was looking for. I didn’t have to justify my purchase or pretend to be happy. I just sent it back for a refund. When companies offer such policies, it’s going to influence these scores at least somewhat. Apple seems to do a good job with the overall purchase experience, and I suspect that’s a common trend among all the leaders on the list. Give customers a reasonable chance to decide if they like your product.

Where's Microsoft and their Surface line of Apple Killers?
And this is where it comes full circle for me on my comments above. I’ve owned several MS-branded devices over the years, and I had problems with a disturbingly high percentage of them. No other hardware brand has been more problematic for me, by far. It was bad enough that I decided to not buy any more hardware from MS. When people bring it up, that’s what I tell them. I didn’t pretend to like those products—I got fed up with them. MS support was decent, the products were not. Maybe things have improved, but I’m no longer willing to take the chance.
 
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I wouldn't worry too much... Apple's probably jut killed it's own young #1 spot already when they decided to switch to ARM on Mac's

Watch the ranks go down.. This wouldn't be the same as PowerPC to Intel.. it would be different ,when you also take into account now Bootcamp won't be there.. I think this will be the bigger block than it was back then and any transition much affect future reporting of taken top position.. (even 2 or 3).

I reckon Apple will slide.
 
I wouldn't worry too much... Apple's probably jut killed it's own young #1 spot already when they decided to switch to ARM on Mac's

Watch the ranks go down.. This wouldn't be the same as PowerPC to Intel.. it would be different ,when you also take into account now Bootcamp won't be there.. I think this will be the bigger block than it was back then and any transition much affect future reporting of taken top position.. (even 2 or 3).

I reckon Apple will slide.

If Apple's processors for the Mac turn out to be as impressive as their processors for everything else are, then I predict that you will be dead wrong. Imagine having a laptop that is able to last a full day without charging.
 
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