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Apple Did Buy Rights to 'AirTag' Trademark, Source Confirms
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Person you're replying to also doesn't wear seatbelts because they've never been in an accident, and does't have insurance, because nothing they own has ever been lost stolen or caught on fire.
I don't think this is a money grab, or even the product, but rather the pitch. I think UWB and apple device networks as the direction.
Issue: Apple needs easy to understand use cases for UWB adoption, that focuses on the customer experience, and leverages Apple's device and software to enhance that experience.
Solution: Relatively low cost (to apple) discs with UWB/BT. The potential to be ubiquitous, and "invisible," in the sense that the user does not interact with them to work. BT covers existing devices. UWB uses with new.
Effect: Demonstrates value of UWB to consumer. Demonstrates efficacy of UWB to third party manufacturers. Apple can selectively open up API to control competition and adoption in typical Apple fashion. Enhances customer satisfaction with core "apple as a consumer service" while differentiating its hardware from an otherwise indistinguishable field of features. The "better than tile" is the consumer facing component of a broader strategic product offering.
I think the primary purpose is getting UWB adopted. Just as the abominable Animoji's were a way to push adoption of the 3D IR sensor.
I wonder what the range will be on these things? If it's Bluetooth I don't really see a use for them in my case since the only thing I ever mis-place is my phone and I have" Find My" of course. I can see it more useful if it were far range for items that might get stolen like purses, backpacks, wallets, etc.
your female ? Is there really someone speaking like that ?
Let’s hope it works better than people. Despite going into a store to see a “genius” and spending countless hours on the internet, I can’t see my son yet he can see me. I can see everybody else. The only option I was given by the genius was to setup a new account. Yeah cause that’s going be amazing when I’ve spent a fortune on apps and stuff, that Apple refuse to carry over to the new account.
what do u call your female?
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yo her bo0ty iz 2 massive 4 that imo lol
That’s a good question, I also wonder if this is exactly what they will look designed like a ‘Mentos’ candy. I would think a ‘square design’ would have better contact points (All four corners) for whatever you’re attaching the tag to versus this circular design which I don’t believe would be as secure as a square design would be. Most of what we have seen, has been nothing but renders. Curious to see where this leads.
A money grab? It solves a problem a lot of people have. Tile probably does 100 million in business. Clearly there is a lot of consumers needing these types of solutions. I can’t tell you how much stress my tiles have lifted from me when I misplace my keys and wallet. It’s been a life saver for me
Not really. When one loses something, usually they want to recall the last place(s) they remember having the item and then retrace their steps at those places. This will certainly eliminate the latter, so you don’t have to waste time trying to figure out exactly where in the house (or wherever) you lost something, and likely even the former step, depending on just how they implement it.
Wild conjecture here, but I assume that it’s a mixture of using the new Find My mesh network for devices running iOS 13 and macOS Catalina where applicable and, where that’s not possible, remembering the last location where the phone communicated with the tag (much like the current behavior of AirPods in Find My). So it should be able to tell you both where you left an item on the large scale and small scale — for example, showing you that you left your wallet at home when you’re at work, then when you get home showing you where your wallet is in the house.
It’s also rumored that there’ll be some quasi-geofencing function where you can optionally enable notifications if the phone and tag exit each other’s range to keep you from leaving your wallet (or whatever) at home in the first place.
While people do permanently lose stuff, the benefit here is fine positioning via UWB opens it up beyond "left it at the store" lost to "somewhere in the house" lost. Like whether you left your wallet in the bedroom or you took it out in front of the computer, or your keys got tossed under a pile of mail lost.
The idea to save you several minutes of walking around the house looking for stuff when you're late and your kids are impatiently screaming.
Also, kids are far better at losing stuff than adults. Why there's a kid's backpack in the screenshot.
It does.. and it was the funniest thing I’ve read all day! Attach an AirTag to your scenes of humor.. so that you can find it. Classic.
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There are so many applications for this. Especially if you have kids. I travel weekly and use Tile (hope does this better than them). I have one on my checked luggage, my backpack, my dogs collar. I’ve really only used it once when someone grabbed my bag by mistake. Caught them waiting for an Uber..
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This product will really help me in my day-too-day. I lose things my wallet all the time. I hope the release it soon.
Range should not be a problem, when somebody with an iPhone is in range it will pick up the location and send it to you. So the range is worldwide, the battery should be 2 years minimal or with a battery pack option to be useful.
I would be buying these like candy for my bike, car, laptop, DSLR, handbag, keys ... daughter.
I think the 'daughter' part sure will be the problem for Apple's PR as it could be used to track people, but that would also be possible with her iPhone or other trackers already on the market.
Well, I hope it isn't like every other half-backed release Apple has tossed out the door, lately. The first iteration will probably have a bug here *everyone else* can see where your lost item is, but you can't. Whoops! Oh wait, we'll have a fix out in a week, no worries, sorry for the inconvenience!
For those few that have seen my post over the last couple years, you know how frustrated with Apple I must be getting, since I've been an ardent Apple fan for close to 20 years.
For those few that have seen my post over the last couple years, you know how frustrated with Apple I must be getting, since I've been an ardent Apple fan for close to 20 years.
You better buy some AirTags asap, because you seem to have lost your girlfriend's name
Estimate revenue is 12 million USD/y and 24 employees. It's a niche market.
Plus, these things will stop working by a short period of time when they ran out of batteries. Meaning they are very disposable. People claim Apple is greedy yet they wanted these? Hilarious.
Yep. I use Chipolo married to my iPad. All I had to do is walk away from a $300 iPad before I decided $25 was cheep insurance. Now when I wander too far from my iPad, the fob on my keys sound off, reminding I'm about to walk away without my iPad. Invaluable.
I don’t know if AirTags will have that functionality, but it would silly if they didn't.
For sure they do use similar less functional tracker devices right now.
If you can't yet think of a use for it - such as putting one on your bicycle in case it goes missing, or in your coat or backpack or other things - maybe after it is released, you might buy some just to set up a scavenger hunt for kids, or make up some use that nobody has even thought about yet.