There was an iMore story about this in 2019.
But since Apple hasn't released a new Apple TV box since 2017, the data is still relevant. And likely even more skewed at this point
Apple was 2nd to last and likely far in dead last by now with no new hardware. $179+ is too expensive for a set-top box; it was before and especially now when you can Airplay to your TV purchased in the past few years, or $99 4k Roku box (and others out there). And they're a much better streaming service box.
I have never seen anyone use the Apple TV for apps or games in real life. It seems more like a pipe dream plan than reality.
They may "not do the low end," but they need to here. Or go the way of their routers and seemingly now Homepod (which they did for the Homepod which will live on in the Mini).
A sub $50 4k stick and ditch this all-in-one set-top box dream. Maybe a $99 4k box too. it simply isn't working and makes the hardware not worth it for most, as the data shows. The point is to get as many people on their streaming service now with the hardware; not hardware profit from a one-time purchase.
It's also back to that unless you own all Apple products Airplay just isn't the best thing. Stuff like a Chromecast will work with almost any device- laptop, iPhone, Android, Mac, anything.