Apple Discontinues iTunes Movie Trailers App

[MacRumors]

Apple today updated its iTunes Movie Trailers app for the iPhone with a notice that the Apple TV app is the new home of movie and TV show trailers. It is no longer possible to use the iTunes Movie Trailers app, which launched in 2011.

"Apple TV app is the new home of iTunes Movie Trailers," says the release notes for version 2.0 of the iTunes Movie Trailers app. "Open the Apple TV app to watch trailers."

The accompanying iTunes Movie Trailers website is also no longer available following the transition to the Apple TV app, which began earlier this month.

In the Apple TV app, there is now a "Watch the Latest Trailers" section in the Store tab, although it might not be visible in all countries.

Apple has been gradually retiring the iTunes brand in recent years. Since the release of macOS Catalina in 2019, the iTunes app has no longer been available on the Mac, as it was split up into separate Music, Podcasts, and TV apps. iPhone, iPad, and iPod touch syncing functionality from iTunes was moved to the Finder app.

Article Link: Apple Discontinues iTunes Movie Trailers App

 

[coffeemilktea]

Apple has been gradually retiring the iTunes brand in recent years. Since the release of macOS Catalina in 2019, the iTunes app has no longer been available on the Mac, as it was split up into separate Music, Podcasts, and TV apps. iPhone, iPad, and iPod touch syncing functionality from iTunes was moved to the Finder app.

I'm a little sad about this, because despite whatever faults it had, I really did have a lot of happy memories with iTunes. 😢

 

[jz0309]

Didnt know this app existed…
The TV app has ways to go for movies you own (either iTunes or ripped)…

 

[jakeowens]

In Canada and I can't see the trailer section in the TV app .

 

[tomtad]

Don’t think we ever got this in the UK. Remember it well on QuickTime TV though!

 

[kiensoy]

Well that sucks. They had the best video compression on trailers.

 

[Mr. Dee]

I bet its moving to Vision Pro though.

 

[DougieS]

Don’t think we ever got this in the UK. Remember it well on QuickTime TV though!

We did

 

[ignatius345]

At one time, this was a great app for checking movie times. I think it stopped working for that a few years ago.

 

[HobeSoundDarryl]

I'll miss that dedicated app on AppleTV. Hopefully the integration into the AppleTV app will be as full featured. I don't even see it in the AppleTV app yet, so I can't tell.

 

[pinkkie]

iTunes app is probably the last one that still supports 3D Touch

 

[Skyscraperfan]

Movie trailers ALWAYS spoil the movie. They are just a marketing decision and those marketing people do not care if they destroy the movie for you. They just want to make sure that you watch the movie.

 

[munpip214]

😭

 

[chrono1081]

Aw I used to love the iTunes movie trailers. That being said once movies only became super hero nonsense I stopped watching trailers.

 

[Eminemdrdre00]

Well that sucks. They had the best video compression on trailers.

You can still watch them, they're in the Apple TV app now.

 

[page3]

So in the UK the app is killed off but the replacement section in the TV app is not yet available. Nice one Apple.

 

[munpip214]

You can still watch them, they're in the Apple TV app now.

Where are they? Can’t seem to find them

 

[page3]

Does anyone know of a decent alternative, on AppleTV?

 

[Eminemdrdre00]

Where are they? Can’t seem to find them

On the "Store" tab. You have to scroll down a bit towards the bottom.

 

[jwdsail]

Apple today updated its iTunes Movie Trailers app for the iPhone with a notice that the Apple TV app is the new home of movie and TV show trailers. It is no longer possible to use the iTunes Movie Trailers app, which launched in 2011.

"Apple TV app is the new home of iTunes Movie Trailers," says the release notes for version 2.0 of the iTunes Movie Trailers app. "Open the Apple TV app to watch trailers."

The accompanying iTunes Movie Trailers website is also no longer available following the transition to the Apple TV app, which began earlier this month.

In the Apple TV app, there is now a "Watch the Latest Trailers" section in the Store tab, although it might not be visible in all countries.

Apple has been gradually retiring the iTunes brand in recent years. Since the release of macOS Catalina in 2019, the iTunes app has no longer been available on the Mac, as it was split up into separate Music, Podcasts, and TV apps. iPhone, iPad, and iPod touch syncing functionality from iTunes was moved to the Finder app.

Article Link: Apple Discontinues iTunes Movie Trailers App

What a downgrade in UI/UX...

The Trailers app was a nice quick way to check out.. wait for it.. movie trailers of movies I may want to go see...

The AppleTV app... If I didn't read that they'd put them in the "Store" section (WTF???) .. I'd still be looking?

If you're going to remove a *dedicated app* for Trailers, it should at least be replaced by a *dedicated tab* in the AppleTV app, not buried in the store section ... somewhere..

Someone should be fired.. from a canon.. into the freaking sun... Which dumbass green-lit (edit-THIS) bull-butter?

 

[Spaceboi Scaphandre]

Didnt know this app existed…
The TV app has ways to go for movies you own (either iTunes or ripped)…

The funny thing is the app although hadn't been updated in 5 years was still getting new trailers.

There's a whole bunch of other oddball apps you probably didn't know Apple made. They even made a Texas Hold Em game (it isn't very good lmao)

 

[Razorpit]

At one time, this was a great app for checking movie times. I think it stopped working for that a few years ago.

Came here to say the same. It was acting wonky for several months now. It was a good app when it worked. Didn't have to sit through a commerical to basically watch another commercial like you have to on YouTube.

 

[-Gonzo-]

Don’t think we ever got this in the UK. Remember it well on QuickTime TV though!

We certainly did, used all the time on my AppleTV but also had and still have it on my iPhone which I’ll be deleting now it’s no long working.

 

[Realityck]

Movie trailers ALWAYS spoil the movie. They are just a marketing decision and those marketing people do not care if they destroy the movie for you. They just want to make sure that you watch the movie.

You have multiple categories of pitching entertainment. Does a consumer want to go into a cinema with the expectation of the content being what they like without seeing a preview or trailer? Can you rely on a producer/director to always make great movies? How about the opposite, does the public readily buy tickets for movies produced by unknowns. A trailer is just a sampler to the content. It can also inaccurate portray the content quality of course, but seeing a short snippet can at least make a consumer more confident its something they might like even if its horrible and marketing took only the good scenes and put them into the trailer.

If one would want to be critical of anything it's Apple relocating another function to inside Apple TV app, the app already had enough bugs, especially with loading in large content collections, so yeah I rather see Apple TV app not become more like the older iTunes bloatware. But I knew this change was coming months ago based on people were using the Apple Movies trailer app less and less. There are other online hosts that provide similar capabilities without needing to use Apple TV app so much.

 

[page3]

So for years more and more was piled in to iTunes, until it became a slow confusing mess.

Now it’s TV App turn.