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It makes sense if they want to attract Intel Mac users to upgrade. The M1 and newer Airs are all so fast that it’s not worth upgrading unless you specifically need more ram or onboard storage.
The only reason to upgrade for most would be Apple intelligence. And most consumers don’t seem that bothered. There are AI you can access through other services via Microsoft and Google etc so onboard AI is not critical.
 
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Many people keep computers for 5 years, particularly those buying the Air.
It’s a hideous waste of money to have a shorter update cycle than 5 years for an average consumer. Most will actually hold onto them for between 5 to 10 years.

I know people who still have Macs from 2012 etc

They still do the job for a lot of people and can be updated to other non Apple OS
 
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Apple really needs to stop the comparison with Intel based MacBook Air… that is 5 years old.
There is very little reason for anyone with an m series Mac with possible the exception of the m1 to upgrade. Most people keep laptops for a very long time. I kind of wish I had held off on upgrading to man m3 last year from m1 because I could have got a better spec m4 for the same price I paid
 
The only reason to upgrade for most would be Apple intelligence. And most consumers don’t seem that bothered. There are AI you can access through other services via Microsoft and Google etc so onboard AI is not critical.
All m series Mac’s are compatible with Apple intelligence
 
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Apple really needs to stop the comparison with Intel based MacBook Air… that is 5 years old.
Well, they know their minor spec bumps do not look very good when compared to last few year's models and aren't gonna motivate most to upgrade.
 
All m series Mac’s are compatible with Apple intelligence
But going forward the 8 GB RAM on base models would be the weak point.

That’s where new features will be dropped for older models. Where insufficient RAM for adequate ML usage.

On my M2 MacBook Air I’m not bothered by this, it will still have many years of support left, even if it doesn’t have the latest AI features
 
Apple devices don’t seem to retain their value like they used to. The introduction of more memory in the recent models has caused the value of MacBooks, iPhone, iPads sold just 6 or 12 months ago to drop off a cliff.

But you buy when you need and they will probably be supported for a while yet just without the latest Apple intelligence features.

I’m expecting to get at least 6 or 7 years out of my M2 MacBook Air. For what I do on it a shorter upgrade cycle is not worth it.
Yes, I think making 16GB standard had a big impact. I generally advise buying the lowest end specs that meet your needs if resale is important. I.e. if you upgrade frequently, don't buy more RAM or SSD than you need currently.
 
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Yes, I think making 16GB standard had a big impact. I generally advise buying the lowest end specs that meet your needs if resale is important. I.e. if you upgrade frequently, don't buy more RAM or SSD than you need currently.
I think the base models are fine most of the time for the average consumer and that includes myself. All of the base model Macs I’ve bought since about 2006 have lasted 5 to 10 years with ease. And therefore been really economical buys for my computer needs.

For work I use Microsoft and in those machines I can more cheaply buy more RAM or upgrade RAM/Storage as required in some cases.
 
Apple devices don’t seem to retain their value like they used to. The introduction of more memory in the recent models has caused the value of MacBooks, iPhone, iPads sold just 6 or 12 months ago to drop off a cliff.

But you buy when you need and they will probably be supported for a while yet just without the latest Apple intelligence features.

I’m expecting to get at least 6 or 7 years out of my M2 MacBook Air. For what I do on it a shorter upgrade cycle is not worth it.
I was seeing this even before they upgraded to 16GB of RAM for free. Where I am you could get 70 maybe 75 percent of your purchase price back. Ever since Apple Silicon resale value has dropped to about 50% at best.
 
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Real world experience .... My M1 Ultra Studio with 128GB of memory and 8TB SSD cost over $7,500. When the M2 Ultra came out the next year, I was offered less than $1,500 trade in Value.

The four levels of M1 processors had nearly the same single core speed. The same applied to the M2 four levels single core speed. The big question now is the single core speed of the just announced M3 Ultra the same as the other three M3 processors or that of the M4 family. Most of the M3 Ultra numbers are the double of the M4 Max numbers in my new M4 Max laptop that has 128GB of ram and 8 TB SSD. It's single core speed is about double that of the M1 family.

Needless to say I will not dispose of my M1 Ultra for a long time.
 
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Surprised to see all the other models being discontinued. There should be good discounts on these models from other sellers and they are very good computers.
 
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I would imagine it makes a mess of inventory management.

The likely truth is that M3 and M4 probably cost about the same to manufacture. So when they dropped the price off M4 they lost the room to have an even cheaper option while retaining their desired margin.
In theory the should cost the same. But in reality, in the early stages of production, the rejection rate for faulty chips is significantly higher, leading to increased costs.
 
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In theory the should cost the same. But in reality, in the early stages of production, the rejection rate for faulty chips is significantly higher, leading to increased costs.

Makes sense. They've been making M4's for a while now for the iPad Pro. They probably have it to a point where (unusually for a corporation) they're just passing on the savings to the customer. The $100 drop is welcome and I think these things represent a great value in base spec.

I just wish the upgrades were better priced!
 
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Makes sense. They've been making M4's for a while now for the iPad Pro. They probably have it to a point where (unusually for a corporation) they're just passing on the savings to the customer. The $100 drop is welcome and I think these things represent a great value in base spec.

I just wish the upgrades were better priced!
Well you could sell or trade your previous equipment…
 
Well you could sell or trade your previous equipment…
I always do when upgrading. Still doesn't help that Apple charges insane amounts for RAM and SSD.

These days I really want minimum 1TB and ideally 2TB. Call me paranoid, but I prefer to keep local copies vs. relying on the cloud. You never know when Apple/Google/MS will kick you off their service! And, yes, I have a NAS too - just like having multiple redundant copies of things. #datahoarder
 
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Most customers who are shopping for a Mac aren’t also looking at windows machines.
True but they do need to attract new users from the Windows world. With the introduction of Apple silicon, many people have been using these machines for longer than ever. (higher price is also a reason ). So, instead of comparing with a 5-year-old Intel Mac, they could compare with a Windows equivalent.
 
They just released new iPads using the M3. (Probably to make use of the supply of M3 chips from the N3B line now that they're no longer using them in Macs?!)

P.S. nice avatar!
Same with your avatar! Yes I just ordered a new iPad Air M3 to replace my 4th gen Air. I guess I was meaning in the Macs.
 
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