Well Apple is seriously trying to kill itself, isn't it?
I would sell AAPL as fast as humanly possible, Steve thinks they are going to be a consumer device company and has 0 loyalty to the people that helped Apple get here.
Where I work we have probably spent well north of $1 million on Apple stuff, and this is the final straw, we are moving everything to Windows. Apple will not see another penny from us.
And since I no longer will be using a mac to do my work, I see no need to continue to use a mac for other stuff either. I see no reason to keep my iPad when there are plenty of good Android tablets coming, I see no reason to continue to use an iPhone if there are good android devices out there. I don't need to integrate with any Apple products anymore because Apple said they aren't interested in the "pro" market.
Just a warning though Apple, not too long ago there was this company called Sony that was like you are now, the absolute dominant player in the portable entertainment market. But now look at them, they are a shadow of their former selves. However, Sony had a lot of other businesses to fall back on when times got tough, the rate you are going you are going to turn your back on those same industries. However consumers are a fickle bunch and they will eventually turn their back on you and you, unlike Sony, will have nothing to fall back on.
Farewell, I look forward to hearing your bankruptcy proceedings in a few years.