

The deal with Apple would have been a part of Uber's same-day delivery service, which it launched last year. The transportation company had plans to sign up dozens of retailers for the service but only ended up with 6 partnerships. It's unclear why talks between Apple and Uber fell apart, but a Gilt spokesperson told the WSJ that Uber was unable to insure high-priced items and that it "fell short of expectations".In recent months, Uber lost out on the opportunity to make deliveries in some cities for Apple Inc. and Starbucks Corp., which discussed tie-ups with Uber but then made deals with startup courier service Postmates Inc., according to people familiar with the discussions.
Delivery with Postmates through the Apple Store app is currently only available within the Bay Area for a $19 delivery charge.
Article Link: Apple Discussed Delivery Deal With Uber Before Postmates Agreement