Apple Display: No Stand

Discussion in 'Mac Pro' started by benjamintm, Jun 3, 2019.

  1. benjamintm macrumors member

    Sep 27, 2007
    Wait am I reading the Apple Pro Display sight correctly? The $5000 monitor doesn't come with a stand and you have to spend $200 to be able to VESA mount the monitor or $1000 for the Apple stand? That's...strange.
  2. JamieLannister macrumors regular


    Jun 10, 2016
    iDiots will buy anything apple branded, including $1000 "stand" for their $5000 monitor lol. I'm sure your ROI will be amazing produced with apple hardware!

    Next on the list will be $250 for a power switch on your laptop. $199 for a headphone jack output. $150 for an ethernet jack. $399 addon if you wish to be able to use more than one display input on the monitor.
  3. GenesisST macrumors 68000


    Jan 23, 2006
    Where I live
    Could I buy just the stand, to put on an old monitor? /s
  4. Umbongo macrumors 601


    Sep 14, 2006
    I think it's ridiculous and it's a shame this could become the focus of WWDC when there has been so much amazing.

    That said, I would not be surprised at all if Apple's research on their demographic for this showed a high percentage of people using monitor arms already and decided they would just do a cool thing if people want it and price it out rather than price it in. Obviously that is not what people expect from Apple, but here we are.
  5. nutmac macrumors 601

    Mar 30, 2004
    I have no problem with Apple releasing an uber-expensive, no compromise display for the pro market. But I think it would be a shame for Apple to neglect less discerning consumers by not offering more mainstream Apple designed display (27" 5K with some of the nice features of XDR Display). I am not even asking for $999. $1499 to $1999 would be completely acceptable given paltry selection of third party 5K displays on the market.
  6. William Payne macrumors 6502a

    Jan 10, 2017
    Wanganui, New Zealand.
    The price doesn’t bother me. In my industry (photography) it’s comparatively priced with Eizo monitors which are the current gold standard.
  7. Sharewaredemon macrumors 68000


    May 31, 2004
    Cape Breton Island
    It's nice to see someone thinking about why Apple did this.
    One thought I had is that the next display will probably work on this stand, so if you have the stand and are getting the next display, you won't have to shell out again.
  8. Gen macrumors 6502a


    Jul 15, 2008
    so if your current professional work environments use vesa mounts you'd rather apple sell the display for $6k upfront and have us, actual professionals, waste a mount we'd never use and pay extra for it? again, its as simple as others have said through-out this forum: it's not for you.
  9. ZombiePhysicist macrumors 6502a


    May 22, 2014
    Here's a question. Why not make 4k and 5k montiors the quality of the imac for mac mini uses and mac pro users that dont need the uber reference quality?
  10. eyeangle macrumors regular


    Jan 2, 2014
    Melbourne, Australia
    You can hear the crowd did an awkward laugh when they mentioned the price of the stand, it was a bit awkward there for a moment and I think Apple will realise they're charging WAY too much for a stand. Hopefully they'll lower the price before release because of the crowds reaction. (Awkward crowd reaction is at 1:42:01 of the keynote)
  11. JamieLannister macrumors regular


    Jun 10, 2016
    It's not for me? Typical apple apologists hard at work! If apple priced a stupid monitor stand at $2000, you'd argue the same thing, it's not for me. I guess it's really not for me for I am not dumb enough to spend $1000 for a piece of metal to hold my monitor upright when it should be part of the monitor to begin with!

    Apple will sell you guys a piece of paper for $250 and you'd line up to buy it and then tell everyone else it wasn't meant for them because they are not "professional" enough. Good grief, the Apple RDF is still strong after Jobs' passing.

    I'm not calling you stupid- I'm saying for a fact, this is pure margin calls by Mr bean counter himself, tim crook. When will people wake up and realize apple is milking you as much as possible with some really stupid but obviously effective marketing. What is that monitor stand made of? Let me guess, anodized stainless steel that is fetched from planet Z that took 3 years to design and is personally shaped by Jony Ives himself. WAKE UP PEOPLE!
  12. SpeedyTheSnail macrumors member


    Sep 22, 2018
    I've never seen somebody run off stage faster than this poor guy.

    He probably saw the slide with the price for the first time ever as he was presenting, which is why he started stuttering after.
    --- Post Merged, Jun 4, 2019 ---
    I don't think there are companies out there that ever line up to just throw away money. Like literally, sure, the monitor is great. But why pay $5k for a $6k monitor when you can spend half of that for a 4K monitor... oh and BTW by doing that, you can get twice as many monitors.

    Apple is more out of touch with its users than are the Apple apologists in these forums.
  13. CWallace macrumors 603


    Aug 17, 2007
    Seattle, WA
    That was the purpose of the LG 4K and 5K monitors launched in 2016.

    And asking $1000 for a stand is crazy, but it's also a crazy-engineered stand.

    Hell, Sony charges $200 for the stands for their $5000 24" displays (that are not anywhere near to the specs of the Apple Display) that is a piece of non-adjustable mold-injected plastic and stamped metal. That's cheeky.
  14. skaertus macrumors 68040


    Feb 23, 2009
    Yes, it is really overpriced at $1,000. Perhaps Apple decided to compensate as it thought $5,000 was a bargain...
  15. skaertus macrumors 68040


    Feb 23, 2009
    This is not my industry, but my first thought was that the new Apple monitor was expensive at $5,000 (plus $1,000 for the stand).

    A Dell UltraSharp UP3218K monitor has 32 inches, a 7680x4320 resolution (8K) at 60Hz, and is currently selling for $3,900 (stand included).

    Would the Apple monitor be any better than the Dell to cost $2,100 more (if you count the stand)?
  16. CWallace, Jun 4, 2019
    Last edited: Jun 4, 2019

    CWallace macrumors 603


    Aug 17, 2007
    Seattle, WA
    It depends on the use case.

    The Dell monitor does not support HDR and the Apple monitor's brightness is 2.5 times that of the Dell. And the Apple XLR display's contrast ratio is over 750 times better (1,000,000:1 compared to 1300:1).

    So for HDR video or photography work, the Apple monitor would be much more capable.
  17. linrey macrumors newbie


    Jun 13, 2007
    Silicon Valley
    I'm sure there will be 3rd party stands using the VESA mount.

    My new TV had silly little legs on it so I bought a VESA-mounted pedestal stand. Works great.
  18. PowerMike G5 macrumors 6502

    Oct 22, 2005
    New York, NY
    I dunno. What I find interesting is they used a Sony video reference monitor as a comparison and not the more standard GUI-centric monitors.

    The thing about those video reference monitors (I own one myself), is they are built primarily for exact color accuracy when viewing via a baseband video signal like SDI, which comes out of an I/O card. This is important because this signal isn't affected by the OS or any ICC profile.

    So one has to have proper color management with all the various apps used, given this will be connected to the Mac via thunderbolt and be controlled via an ICC profile.
  19. Washac macrumors 68020


    Jul 2, 2006
    To add insult to injury do not forget the $1000/£787 for the matte option.
  20. x-evil-x macrumors 601


    Jul 13, 2008
    1000 elf's hand etch the glass for 1 year to produce that perfect matte glass finish.
  21. deconstruct60 macrumors 604

    Mar 10, 2009
    Cynically .... perhaps the stand is $999 to offset the $1,000 Matte option. "Ooooo, I just saved $999 by not buying the stand so can afford to spend $1,200 on the matte+VESA adapter' . Or $,1000 matte+ 3rd party more affordable adaptor.

    For customers focused on the visual aspects of the screen rendering going for Matte will have value, but may need a rationalization to pay that much for it. 'Save' money by skipping the stand is one way.

    [ There probably are a significant number of customers who said they don't want the stand. So Apple sells less. So less economy of scale so price it higher to met the lower demand. Once Apple gets into a cycle where it is primarily about margins and volume can drop way below where they are usually interested. ]
  22. x-evil-x macrumors 601


    Jul 13, 2008
    id imagine a glossy panel with a good room (limited to zero reflections)would be better for clarity than matte but I may be wrong?
  23. blinkytoo macrumors member


    Mar 9, 2009
    More than anything this shows the ridiculous markup on ALL Apple products. Like $1,200 iPhone, $50 dongles and $4999 monitors.
  24. amedias, Jun 5, 2019
    Last edited: Jun 5, 2019

    amedias macrumors regular


    Feb 9, 2008
    Devon, UK
    Not apologists at all, and no it's not for you. If it were for you you'd probably currently be using a, at best £5k 'very good' display, at worst £15-30k reference display from another vendor and it'd be bolted to your existing multi-joint VESA arms along with the other panels you use.

    And now you'd be happy that Apple has just released such a technically advanced display, at a much lower cost than competitors, and when/if you buy one/two/three your first job* after un-boxing it won't be unbolting the stand and throwing it in the pile of old monitor stands that's currently filling up your store cupboard...

    Heck, I'm not even who it's for and I have pile of old monitor stands in the attic from my various sub £500 displays from the last 5-10 years.

    *Except buying monitors without stands has been an option from some vendors for a while anyway, and if you do want one then they are expensive form them too.
  25. DTphonehome macrumors 68000

    Apr 4, 2003
    TBH I don't think $999 for the highly engineered stand is outrageous. It really does seem that a lot of thought, design, and expense went into it. I'm sure it's going to feel luxurious and smooth as butter in operation. Many pro users will already have a mounting solution, so including the stand and jacking up the price of the bundle wouldn't be optimal. For them the VESA option is good. While expensive, it's really a drop in the bucket with a purchase like this.

    That being said, I do think that they should quickly come up with a cheaper stand that they can include in the box. Just a hunk of aluminum (like the iMac stand). It would completely shut down all the criticism they're getting for not including ANY sort of stand/mount solution in the box. They have until the fall to do this, so it's not like they have to stop shipping product to make this change. They can go about it two ways. Either announce that it was intended all along ("of COURSE we're going to include a stand!"), or they can make it seem like they heard the criticism and are changing their decision based on consumer feedback. Either way will make Apple seem less out-of-touch than it does at the moment.

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27 June 3, 2019