I have been a Mac owner since 1984 and although I won't be buying a Windows machine any time soon, I realized why my enthusiasm for Apple has been waning lately. Back in the day, Apple didn't just provide me with what I wanted, it actually anticipated what I needed and gave me that "I have to have that" feeling with so many new products and even updates. It the past few years, however, I have the exact opposite feeling: I know exactly what I want (a headless iMac) and Apple--for reasons that have been debated on MR at length--refuses to release such a product. Perhaps the computer industry has become mature and/or sophisticated enough in the last 20 years so that even a company like Apple can't wow everyone with homeruns all the time. I know all you iPhone users out there will point out that you had the "I have to have this" feeling last June, but many of us didn't and I am worried by Apple dropping the word 'computers' from their title. It seems that computers have taken a backseat to peripheral gadgets, and I hope the MacBook Air is a step back to the company's core strength although I'm still dubious about the success of this new machine. Now that they are competing directly with Windows machines (the Apple TV ads really reinforce this idea), Apple needs to update their products at least as fast as before and yet they seem to have moved in the opposite direction (how long was it before the mac pro was recently updated?). I know that all companies go through various stages and Apple is currently getting much deeper market penetration. I just wanted to point out the downside of this from the perspective of one longtime Macuser.