First I want to apologize up front for the length of the following post, but I really wanted to share my recent experiences with Apple. It all started on the launch day of the new notebooks. I ordered a 2.0 macbook for 1221.99 (corp discount). I was really excited to replace my rev A core duo blackbook, with this new product. Well that’s what I though at least… A day after I ordered it I realized that there was a mistake on the web site stating that this machine included a backlit keyboard. I was upset and called Apple and told them that it was a major selling point for me (which it is) and they explained the mistake and told me they were sorry. I agreed to return the product and bought the 2.4 macbook (and a free printer with rebate) at my local Apple store the next day. The next day I also received a call for someone at Apple saying they had shipped out a new iPod nano (4th gen 8gig black) to me as a sign of good faith. I was ecstatic! From there I used my new notebook for a week and really couldn’t get over the bent keys and notice a couple dead pixels so I took it back to the Apple store. At the store there was no questions asked they just swapped it out for another one. I the genius and I booted up the second one (with my original hard drive) and this one was worse than the one I just returned. Over the next hour we went through 4 more before I found one that was perfect. So I took it home and went to watch a movie on it and the speakers made a terrible hissing noise. Back to the Apple store it was for me… When I got back there they pulled a manager and a specialist aside for me to help out. I could tell that they genuinely felt bad for me and my bad luck. The manager said, “I can keep opening these for you, but I don’t think we have a perfect one here for you to buy”. At no point did I change my tone in my voice or attitude even though I was so pissed. I just wanted a new computer that would work. The manager said he would give me an additional 10% off or just refund me completely. I asked I could take his offer and apply it to the base model macbook pro (with my corp discount it was 16% off). He happily agreed and even offered to switch out my new incase sleeve for one that would fit my new machine. I left there a proud owner of the new macbook pro. The next day I was a little mad that I had to buy a $2000 machine when I originally set out to buy one that was $1300. So I called apple to tell them two things. Firstly I wanted to let them know how awesome their employees at the Sacramento apple store are, secondly how disappointed I was with that fact that I had to buy a more expensive model to get an expectable computer. I never asked for a thing during this whole ordeal, but again Apple stepped up and offered to make it right. The agent said he would ship me out an iPod touch (2nd gen 16gig) to make up for it. Again I was happy! So after I sold the two new iPods on craigslist for $410 ($135 & $275) and my 16% discount I got my new macbook pro and a printer for roughly $1400.00 out the door. I would have been perfectly happy paying full price for a working computer, but I am even happier to think that some companies do still care about customer service and repeat buyers.