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Apple plans to donate money to "help preserve and restore" the Amazon forest across Latin America, Apple CEO Tim Cook said today on Twitter.

Cook's announcement comes following devastating fires that have been raging in Brazil for the past several weeks destroying the vulnerable rainforest.

amazonrainforestfire.jpg
Image via CNN

There are often fires in the area in July and August, but the 2019 fires have been significantly more severe. The number of fires is also far higher, up 85 percent compared to last year. As of Sunday night, there were more than 80,000 fires burning in Brazil.

Brazil declared a state of emergency earlier this month over the growing number of fires, which are impacting the Brazilian states of Amazonas, Para, Mato Grosso and Rondônia.

It's devastating to see the fires and destruction ravaging the Amazon rainforest, one of the world's most important ecosystems. Apple will be donating to help preserve its biodiversity and restore the Amazon's indispensable forest across Latin America. - Tim Cook (@tim_cook) August 26, 2019

Cook did not say how much money Apple plans to donate, but in similar situations in the past, Apple has offered $1 million or more to organizations like the Red Cross for fire relief purposes.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Donating Money to Preserve Amazon Rainforests Following Devastating Fires
 
"The fires are of growing concern as the rainforest in the area generates approximately 20 percent of the world's oxygen, and it is also known for housing 10 percent of the world's known biodiversity."

The forest produces 20% of the world's oxygen but it also consumes 20% of the world's oxygen.
The world's lungs are the oceans, not a rainforest.
 
Amazon, of all companies, should be donating to this cause! I'm sure they are.

There needs to be a massive, global resistance to deforestation! Managing logging and forests are sustainable, but these companies are coming in, raping the land, and then leaving. It's pure criminal. Don't they realize that those forests are a home to countless species? They just don't care. It's all about the mighty dollar.

Every year is bringing something new, and this year brought a lot! Ice bergs melting. Vital forests disappearing. There really is no turning back unless WE turn it around! We can't wait for governments and companies to step up. WE need to step up, at our homes, in our lives. We need to stop buying products with wasteful packaging. If we do buy something, send a friendly measure to the manufacturer and ask them to switch to sustainable packages. Planning ahead for our shopping to avoid plastic bags, and find the time to commute by foot or bike more, instead of by car and truck. Consumers can't ignore their role in this.
 
if you don't plan to tell people how much you donate... then why even post it then??

is getting recognition online more important than the act itself?

I think the other way. There’s an act of humility and responsibility by not talking dollars. Raising awareness about the issue itself. What’s it of your business how much Apple donates?
 
"The fires are of growing concern as the rainforest in the area generates approximately 20 percent of the world's oxygen, and it is also known for housing 10 percent of the world's known biodiversity."

The forest produces 20% of the world's oxygen but it also consumes 20% of the world's oxygen.
The world's lungs are the oceans, not a rainforest.

Proof? Show us the proof. Unless you're pro-logging?
 
The rainforest does not generate any net oxygen. That is a common myth that most news sources would check before repeating. The animals that live there and the natural decay of plants consumes all of the oxygen produced.

BTW, I’m a democrat. Não somos nós que sejam educados? Pô
 
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This clears up a lot of misinformation about what is happening in the Amazon:

https://www.forbes.com/sites/michae...the-lungs-of-the-world-is-wrong/#2be7045e5bde

sorry my ignorance but there is a place called amazon? I always bought cool things from them but never thought it was an overseas country i was already told they were in US so dunno what happens 2 bad is on fire hope products r okay cause i bought things days ago and im worried now cause i already paid
 
Now here is a philosophical Question: should public companies donate at all?

Private individuals by all means, but I am not sure it is the right thing for stewards of Other People’s Money to give it away, no matter how noble the cause may be.
Let the owner of the money choose to donate, they will spend a bit of time deciding for themselves the best causes from their own individual perspective, and who knows? Overall our philanthropically dollars might go even further!
It is always much easier to give it away, with less care, if it is OPM.
 
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The Amazon covers several countries. Who or what organization is he donating to that can have any policy making abilities?
 
Since these fires are largely normal and hyped by the media for "climate change" issues, don't believe the media hype, its All #Fakenews, with an occasional article pointing out some actual facts, but you have to look hard to find it.
True, they were worse in 2010.
Old growth forest is not what is burning. It's largely agricultural land that farmers are legally and illegally burning off.
 
Now here is a philosophical Question: should public companies donate at all?

Private individuals by all means, but I am not sure it is the right thing for stewards of Other People’s Money to give it away, no matter how noble the cause may be.
Let the owner of the money choose to donate, they will spend a bit of time deciding for themselves the best causes from their own individual perspective, and who knows? Overall our philanthropically dollars might go even further!
It is always much easier to give it away, with less care, if it is OPM.

Completely agree. The money they donated is squandered and should be reserved for stock buybacks.
 
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