What's this about Apple making their own GPUs??![]()
For iPhones and Touches and any other iPhoneOS device.
The licensed GPU IP from Imagination Technologies (PowerVR) joins the licensed ARM tech for CPUs. Eventually, that will all collapse onto one chip. If going to sell 20-30 million iPhones devices per year makes sense.
The Touch (and Phone) in part is competing with hand held gaming devices. The screen is smaller so easier to compete with the more hard core graphics providers. (less pixels less work. )
Note that intel licenses IMG tech for the GMA500 while at the same time doing work on a different line of graphics processors for desktops/laptops. Same thing, different market constraints and objectives.
Apple might be able to target homegrown CPUs/GPUs to apple tv and airport devices to boost the run rate a bit more as they grown in horsepower.
Probably, has little to do with the Mac side of the house and this issue.
Fact is that Arrandale chip package will include a integrated graphics processor. Why would apple buy the integrated graphics from Intel and then through another whole R&D effort into not using what they just bought?