They raised the price of the base-flagship mode (iPhone 7S aka 8) from $649 -> $699 making consumers think twice. iPhone X is basically a very niche fanboy edition (with features removed - TouchID).
I can't help but think that Apple has shot themselves in the foot this time. I would not be suprised if they miss the earnings estimates
I can't help but think that Apple has shot themselves in the foot this time. I would not be suprised if they miss the earnings estimates