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Apple Earns Top Spot as World's Most Valuable Brand for Sixth Consecutive Year

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Apple remained the world's most valuable brand this year, according to Interbrand's Best Global Brands Report for 2018. With its position at the #1 spot again, Apple has topped Interbrand's annual rankings for the sixth consecutive year.

interbrand-2018.jpg

Apple's brand value grew by about 15 percent and increased to $214.5 billion, up from $184.1 billion in 2017. Apple beat out Google ($155.5 billion), Amazon ($100.7 billion), Microsoft ($92.7 billion), and Coca-Cola ($66.3 billion), rounding out the top five spots. Apple and Google have remained the #1 and #2 spots for several years, and this year Amazon rose from #5 to #3 on the rankings.
"A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways," said Charles Trevail, Global Chief Executive Officer of Interbrand.
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Because of this, Amazon led the Top Growing Brands category with 56 percent growth, followed by Netflix (45 percent), Gucci (30 percent), Salseforce.com (23 percent), and Louis Vuitton (23 percent). Facebook held the #1 spot as the Top Growing Brand for five years in a row, until this year, as it declined six percent and disappeared from this category.

On the main list of 100 most valuable brands, other companies include Samsung (#6), Facebook (#9), Disney (#14), Philips (#42), Netflix (#66), PayPal (#73), Spotify (#92), and Nintendo (#99).

To determine a brand's cumulative value, Interbrand considers the financial performance of branded products products and services, the role the brand plays in purchase decisions, the brand's competitive strength, its ability to create loyalty, and sustainability for demand and profit into the future.

Article Link: Apple Earns Top Spot as World's Most Valuable Brand for Sixth Consecutive Year
 
Article Link
https://www.macrumors.com/2018/10/04/apple-earns-top-spot-brand-six/
And the stock price reflects this. AAPL is funding my Microsoft, Bose, and Samsung purchases. :) My thanks to all of the die-hard Apple fans! Won't last forever, but good for another couple of years.
 
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One wonders how they come to this 'value' conclusion, when the company itself is valued at a Trillion Dollars, how do they only value the 'brand' at only about a fifth of that?
 
Not a nice feeling as customers to know you're being milked for every last penny by an overtly greed driven organisation.
 
Tesla went from #100 (2016) to #98 (2017) to no longer listed in 2018. For those wondering.

Seems weird that going from 0.3% of the US market to 2% of the US market came with no increase in brand value.
 
Lankyman said:
Not a nice feeling as customers to know you're being milked for every last penny by an overtly greed driven organisation.
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Milked? Now that's a real hoot. Apple manufacturing and selling roughly 600,000 phones per day, everyday of the year on average, to people who willingly open their wallets, indicates otherwise.

Apple's products may be too expensive for you. And that's OK. There are plenty of other phone manufacturers out there.
 
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MarkB786 said:
And the stock price reflects this. AAPL is funding my Microsoft, Bose, and Samsung purchases. :) My thanks to all of the die-hard Apple fans! Won't last forever, but good for another couple of years.
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Reflect What? A 1 Trillion dollar company has a brand value of $210B and $150B+ Net Cash?

If the stock reflect on the brand value "Alone", Apple should be 2 Trillion dollar company already.
 
I'm always surprised when I see Coca-Cola on that list. They don't seem to do that much innovation with their product line. Still no sodas with sugar completely removed and replaced with stevia. Supposedly they were looking into drinks with CBD, but they haven't released anything themselves.
 
MrJeffreyGee said:
I'm always surprised when I see Coca-Cola on that list. They don't seem to do that much innovation with their product line. Still no sodas with sugar completely removed and replaced with stevia. Supposedly they were looking into drinks with CBD, but they haven't released anything themselves.
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I think it's because they are everywhere. Thriving in 3rd world countries that I travel to, and of course over here.
 
ipponrg said:
If you’re selling shares to buy BOSE, you don’t have your priorities set straight
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Better than the relatively poor Beats my son has; but I do agree on Bose. They last about a year before dying. Will be buying the MS Surface headphones when they come. MS has been doing great with their Surface line.
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cogitodexter said:
One wonders how they come to this 'value' conclusion, when the company itself is valued at a Trillion Dollars, how do they only value the 'brand' at only about a fifth of that?
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'Brand' is just one piece of a company's valuation.
 
MarkB786 said:
Better than the relatively poor Beats my son has; but I do agree on Bose. They last about a year before dying. Will be buying the MS Surface headphones when they come. MS has been doing great with their Surface line.
[doublepost=1538673834][/doublepost]

'Brand' is just one piece of a company's valuation.
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Why not Sony MDR-7506 headphones, or something good?
 
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tromboneaholic said:
Why not Sony MDR-7506 headphones, or something good?
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Good question. I will take a look at those over Bose.
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MarkB786 said:
Better than the relatively poor Beats my son has; but I do agree on Bose. They last about a year before dying. Will be buying the MS Surface headphones when they come. MS has been doing great with their Surface line.
[doublepost=1538673834][/doublepost]

'Brand' is just one piece of a company's valuation.
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As critical as I have become of Apple, here is what their brand stands for (or used to stand for?). I'm just not sure they are sticking with this, or if perhaps they have started down the desperate path of having to focus on maintaining high profitability.

https://www.ted.com/talks/simon_sin..._how_great_leaders_inspire_action?language=en
 
MarkB786 said:
Good question. I will take a look at those over Bose.
[doublepost=1538677443][/doublepost]

As critical as I have become of Apple, here is what their brand stands for (or used to stand for?). I'm just not sure they are sticking with this, or if perhaps they have started down the desperate path of having to focus on maintaining high profitability.

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?nolanguage=enhttps://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
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I mentioned the Sony's because they are indestructible, except for the pads on the ears that need to be replaced every 10 years or so. Also, they have a neutral sound, meaning they don't emphasize any frequency over the other, so the sound is close to what the artist (or producer) intended.
 
tromboneaholic said:
I mentioned the Sony's because they are indestructible, except for the pads on the ears that need to be replaced every 10 years or so. Also, they have a neutral sound, meaning they don't emphasize any frequency over the other, so the sound is close to what the artist (or producer) intended.
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Sounds good. I might try the MS Surface headphones first, just because I am very happy with my Surface Pro tablet.
 
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